History/kloc-In the middle of the 9th century, after Levi Strauss, the inventor of jeans, created the first trademark "Levis", the United States and Britain successively launched other unique jeans brands, which are now popular in the United States, Europe and even the whole world, leading the fashion trend. Father of jeans-Levi's trademark. The center of the standard is decorated with golden pictures, and dark blue triangles and sky blue diamonds are alternately interspersed, which is meaningful and seems to bring people into the past. 1853, a gold mine was discovered in California, USA, and people from all over the world flocked here, forming a gold rush for a period of time. Levi Strauss, a young Jewish businessman engaged in the textile industry, had a brainwave and made hundreds of trousers out of unsalable canvas, which were sold at the gold mine site. Unexpectedly, he was greatly welcomed. The world's first canvas overalls were born. For practicality, he changed into indigo denim and took his own name "Levis" as his own brand. Levi's brand has accumulated his wealth, but it is because of movie stars that these pants are called "jeans". In 1930s and 1950s, male filmmakers in Hollywood, USA, wore these pants in films showing the life of cowboys as shepherds in the western United States, which not only shaped a tough and rough life, but also shaped jeans into romantic men. Roy rogers, who has the title of "King of Cowboys" in the American film industry, shows the cowboys in the western United States vividly. Since then, jeans have come out of the tooling, become fashionable modern clothing models, and become the representative of American clothing culture in the mid-20th century. The young man regards the jeans he wore in the movie as the new trend he pursues. American cowboy brand-Li trademark. Logo is concise and clear, giving people more room for thinking. It is the Lee brand produced and sold by H D Lee Company founded by Henry David Lee 1889 in the United States. Its main contribution is to break the situation that men monopolize jeans. 1949 introduced women's jeans, which set off a craze for women to wear jeans. 1997 Lee's 23-meter giant jeans with an innovative Guinness record were exhibited in Beijing and Shanghai, which made Chinese people feast their eyes. British cowboy brand-Lee Cooper trademark. Lee Cooper brand, 1908, founded in London, England, is the predecessor of European cowboy. In World War II, he made uniforms for the Royal Air Force. After the war, Lee Cooper developed into one of the largest garment factories in Britain. Over the past hundred years, Lee Cooper has maintained the original style of jeans, constantly bringing forth the old and bringing forth the new, creating a worn and mottled natural effect, which is durable, integrating traditional and modern designs with fluidity, leading people to an open-minded and optimistic world with color return, and showing a lasting aesthetic feeling. In the early 1990s, Lee Cooper, as the first European cowboy brand, landed in Beijing, which brought a fresh wind to the China cowboy market, broke through the inherent size restrictions of Chinese people and fully enjoyed the European style. With a history of more than 90 years, the British Lee Cooper denim brand has sold its products to more than 70 countries and regions in the world. In the past century, cowboy, as a fashion, has become a gorgeous spray in the fashion trend. The subtle changes of the old texture and color after grinding and washing reflect the rough and bold return to nature; Close-fitting geometric tailoring is extraordinary and exquisite, which makes people more chic and energetic. The classic form of jeans, the so-called first pair of jeans, is not what we think is born like that. Even the name "jeans" was officially adopted by Levi's Company from the 1960s of 19. Here, we might as well take Levi's classic 50 1 jeans as an example to trace the evolution of jeans from birth to classic 1855. The earliest jeans had only a back pocket, but no York. 1872, metal rivets are used to strengthen the stressed parts of jeans. 1873 jeans changed from gray to indigo blue. The back pocket is decorated with orange double arch stitches. 1886, the pattern of waist tag changed from a dwarf to two horses. 1890 plus a watch bag with a back York. 1905 plus the second back pocket, so far jeans have fixed five pockets. In 1922, a belt ring is added to the belt. After 1937, the rivets in the back package are hidden inside. 194 1, the rivet needle on the lower part of the front front of jeans was removed. During World War II, the rivets in the back bow and the front pocket were removed, and the double arch stitching in the back pocket was replaced by a similar printed pattern. The logo on the button is "L.S. &; Co.S.F.Cal "was replaced by laurel leaf 1947 The wartime rationing system ended and the arched suture reappeared. 1950 in order to conform to the fashion, the trouser legs were cut into thinner styles. The first batch of 50 1 zipped jeans was put into production in 1955. 1959 developed pre-shrunk jeans. 1966, use short bar stitch instead of rivet to fix the corner of the back pocket. 197 1, the capital "LEVI'S" on the red sign is changed to lowercase "Levi's". 1983 due to the improvement of the loom, the width of the door widened and red trousers disappeared.