Walking in the workplace, you must be able to speak and write. I am very thoughtful, but I don't know how to let others know; I have a lot of ideas, but I don't know how to express them; I've done a lot, but reporting is like chewing wax. When you find that face-to-face communication with each other doesn't work, don't forget, you can still write. "Writing" can fully explain your views, make people think deeply about your suggestions, and make it easier for leaders to discover your unique opinions. Only speaking and writing can create one peak after another in the workplace. The following books can help us improve our copywriting ability ~

The first book is robert bly's "A Manual of Copywriting Creation".

This book explains in detail the various methods and skills of copywriting, so that you can learn it easily and improve your copywriting level quickly and comprehensively. Learning copywriting is actually a process from technology to art. First of all, please make your copywriting understandable.

In addition, Li Wanqiang's sense of participation, Sean's learning business from scratch and Ye Maozhong's 16 marketing keywords.

When we study any subject, we should stand in a broader system to find greater value of this subject, and so should copywriting.

Learning copywriting can not be separated from the field where copywriting is located, but depends on a broader development prospect. Advertising, marketing and operation are all clients of copywriting, and they are also issues that copywriters should always think about. Therefore, it is very important to establish your own knowledge system, so that you will not forget yourself in your writing day after day. Maybe you are not an advertising copywriter or even a copywriter, but you still have to learn to build your own brand with words. It is serious to market yourself with the thinking of advertisers, enhance your brand power and make yourself valuable.