Lead: How to write a business plan? It depends on the goal, that is, the goal of the plan. For example, should I write it to investors? Still have to take bank loans, from different uses, the focus of the plan will be different. Next, I compiled a personal catering business plan model. I hope you like it!
Personal catering business plan Business plan is the carrier of putting business ideas into practice in black and white. The quality of business plan often directly affects whether the founder can find a partner and get financial and other policy support.
I. Development prospects
With the steady and rapid economic growth, the income level of urban and rural residents has improved significantly, and the catering market has shown a strong development momentum. At present, in China's catering market, Chinese-style dinner is the mainstay, while western-style dinner is gradually emerging, but the scale is still small; Fast food, mainly western fast food, is the main force in the market. Chinese fast food is booming, but it can't compete with "foreign fast food" at present. Compared with the successful marketing model of specialization, branding and chain of foreign fast food. The development of catering in China is obviously inferior. How to occupy that part of the market is a problem we need to solve.
As people pay more attention to their own health and food safety. However, after the exposure of obesity caused by long-term consumption of foreign fast food fried and high-energy food. Food safety has become a hot topic? How to give consumers a safe diet has become the theme of the future development of the catering industry. It can be predicted that it will be the development trend of catering industry in the future to advocate green consumption by using the concepts of environmental protection, health and safety. The proposal of green catering is actually the progress of social civilization and a new concept of catering culture. In the next few years, the business model of China catering industry will be diversified, the internationalization process will be accelerated, and green catering will become fashionable, which will undoubtedly bring opportunities for investing in green catering industry.
Second, the store profile
Our store is located in the center of university gathering, and its main customers are college students, teachers and migrant workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and casual dining. Breakfast is dominated by southern snacks such as Zhejiang, and of course local snacks are also indispensable. Variety, full taste and rich nutrition give diners more choices. For lunch and dinner, there are dishes with different flavors from North and South. Instead of dinner, we provide all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platter and so on. This restaurant adopts the way of buffet fast food, which gives customers a more relaxed dining environment and more choices. The decoration of this restaurant is natural and casual, and at the same time it is very modern. The wall is warm, the kitchen layout is reasonable and exquisite, and the lighting is good. The overall feeling is between the nature of family kitchen and the nature of hotel kitchen.
Third, development strategy.
1. This restaurant should advertise before opening, because the main customers are students, and the speed and breadth of information transmission between students are very large, so it is not necessary to spend too much effort on publicity, and simply advertise in the form of leaflets or multimedia (such as audio).
2. This restaurant adopts buffet style, and provides tea and fresh soup free of charge. Moreover, the quality of rice is better than that of competitors, so we can adopt different methods to make the taste different from competitors, give customers more discounts and attract more customers. In addition, our restaurant also provides barbecue+cold drinks, eight-treasure rice and other couple packages, which will also become a major feature of our restaurant due to the lack of snack food.
3. Many students are used to the "3: 1" lifestyle. Many times, in order to save time, they will choose the nearest dining place instead of going to a restaurant far away, so that geographically, they will not be too far away from the school gate. When appropriate, the restaurant will also provide take-away service and take corresponding measures according to different situations. For example, more than three orders (including three orders) can be delivered to your door free of charge, and those who order takeout separately have to pay a certain delivery fee, which has another advantage. If someone wants takeout, they will pull two other takeout orders in order not to pay the delivery fee, which will also increase sales.
4. The restaurant uses stainless steel buffet plate, which is economical and environmentally friendly, and the waste cannot be dumped casually. You can contact farmers and let them collect it for free on a regular basis, which can be mutually beneficial. It is reported that competitors are not doing well in this respect, so a good dining environment can attract more customers.
Although the number of tourists will drop sharply during the summer vacation, there are still some students staying in school, nearby residents and migrant workers. At that time, measures such as reducing production and shifting service focus can be taken to improve the business situation during the summer vacation. Consider studying for a month in winter vacation, which reduces unnecessary costs.
6. The market economy is developing rapidly, constantly changing and full of vitality. Therefore, we should look at the development of an enterprise from a long-term perspective and make a long-term plan. After each stage, it is necessary to sum up the overall situation of operation and make the next plan, which is a step-by-step development model. After the operation is stable, we can consider expanding our business and adding other services. We can find new markets, do chain operations and gradually build our own brands, so that we can develop into a catering industry that provides food for students. In short, we should look at the problem from a long-term perspective, so as to have the future of the enterprise.
Personal catering business plan I. Project background
With the development of social economy, people's income is constantly improving, and their consumption concept is gradually changing. Catering is no longer just full, and most people have begun to pursue flavor, nutrition and even leisure enjoyment in catering. This demand will guide the development of urban catering to leisure and enjoyment, and pay more attention to catering characteristics and service level. On the other hand, the consumption power of urban women has gradually matured, but the market lacks restaurants tailored for female consumers, which cannot meet their requirements for slimming, delicious, healthy, elegant and comfortable. Under such a market background, our Lily Xiao Yuan City Restaurant Experience Hall came into being.
Second, the restaurant introduction
Lily Xiao Yuan City Restaurant Experience Hall is located in Taijiang Pedestrian Street, Fuzhou. Its business scope mainly includes dinner and leisure catering. Plan to operate on a small scale, take college students as joint ventures, and raise some funds from the society as venture capital.
Lily Xiao Yuan takes lily as the theme of restaurant decoration, and the restaurant emphasizes that customers can get elegant enjoyment at a civilian price. Through the three proposals of space, catering and service, supplemented by the exclusive design style with female characteristics, with characteristic catering as the core product, it is accurately positioned for urban women who advocate exquisite life and have the concept of self-life.
This restaurant features imitation meat food, mini western food and so on, takes intimate service as the highest intangible value product, and strives to build a leisure dining experience hall. Through careful design in decoration, the restaurant conveys simplicity and elegance with low cost and high creativity, and provides special catering such as imitation meat food and mini-meal, advocating healthy, leisure and exquisite life. In the restaurant, slippers are changed, so that professional women can temporarily break away from high-heeled and fast-paced thinking, and have the functions of food customization, consumption habit management, and love items storage. To realize our business philosophy of "service first, customer satisfaction".
Third, the SWOT analysis of the project
superiority
(A) the advantages of target customers
There is a saying that women are born gourmets. For food, female friends have their own unique tastes and opinions. For many women who love beauty, in order to keep fit and pursue health and beauty, they often flinch from the eager food. Our project is aimed at such specific target customers, accurately grasping women's consumption psychology and habits. However, in the existing catering market, few restaurants choose their target customers according to their gender preferences. In this respect, our restaurant has obvious advantages.
(2) Product features and advantages
1. Through the investigation and analysis of target customers, we have launched various personalized products for female customers. These special meals, such as vegetarian and mini-meals, can not only satisfy women's pursuit of food, but also control the intake of food elements such as calories and fat, and optimize and balance women's psychological and physiological needs in catering.
2. The urban catering market is mostly modern fashion (Chinese food, western food, etc.). ), and there are few agricultural products. Our restaurant offers simple and distinctive farm dishes, which are green and healthy, and are very attractive for people who have never eaten or experienced them. Let them experience the peasant flavor in a busy and fast-paced city. Therefore, the restaurant's special diet will definitely be at the forefront of the catering market.
(C) the functional advantages of restaurants
For most restaurants in the market, they simply meet the dietary needs of customers. Our restaurant is positioned as an urban dining experience hall, which not only devotes itself to customers' pursuit of food, but also creates a warm space for leisure and elegant enjoyment through service features.
The second shortcoming
(A) to adapt to the disadvantages of the new market
As the first women-only restaurant in Fuzhou, our restaurant has a high recognition of traditional restaurants, so it is more difficult for our restaurant to open the market. As a new restaurant, many women may not want to try it.
(b) Employee risks
Our restaurant takes service as a major feature to support the operation of the restaurant, so it has higher requirements for personnel selection. Restaurant employees not only need to have certain qualities, but also need to identify with the restaurant culture and support the restaurant management concept. It takes some time to train employees into the team required by restaurants.
(3) Management analysis
Our restaurant is a joint venture of four college students, and we have no experience in restaurant management, so we will encounter certain difficulties in the initial management. However, we have some management knowledge. In the process of operation, we will adhere to the spirit of dedication, innovation and trustworthiness, provide convenience, safety and food for employees and enterprises with strict, standardized and efficient management policies, take consumer demand as the guide, take consumer health as the demand, and strictly follow the concepts of standardization, process, intensification, serialization and greening.
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