In 2022, someone asked Zhao Qiu if he wanted to enter a real estate company or design institute. I seriously told everyone not to go in. Now, go and see the cities in China. What other cities are under construction? In the past, real estate relied on the urbanization dividend, but now the urbanization dividend is gone, and the macro policy is leveraged, which makes real estate developers, design institutes and other related enterprises struggling. Not to mention Evergrande and other enterprises, even Yu Liang of Vanke said that real estate is now in the era of black iron, and Vanke wants to survive. In addition, overtime work in real estate is very serious, not generally serious. Next door to us is the office building of a well-known real estate enterprise, which is always brightly lit. Many people often say that the Internet is 996. In fact, how many companies on the Internet are really 996? (Take Beijing as an example, at least. There are not many enterprises that go to work at nine o'clock in the morning. However, if the real estate works overtime for one or two years, so many employees who die suddenly every year are not taken seriously. Because real estate people are not active on the internet, they have not become the focus of discussion. Key wages are not correspondingly high. These are the facts, you can go to the brothers and sisters in the real estate industry to inquire. Among those who change careers, real estate-related majors are the most, such as architecture, landscape, planning, interior design, civil engineering and so on. The earlier the transition, the better. If you switch to the internet, I suggest you take a look at the following collection of articles.
In fact, Internet giants are also laying off employees, but if the development trends in the next five to ten years, such as informationization, digitalization and internet plus, are inevitable trends. For detailed transformation suggestions, please see here. First, find or actively create advantages, plan your own advantage route, and make maximum use of your existing accumulation, such as your original major, work and experience. If these are not available, we can also create advantages from scratch, which we will talk about in detail later.
Originally studying architecture, I worked in a design institute. I hope to develop in the direction of the Internet, be a product manager, be a UI/UX designer, or do operations. It seems that it has nothing to do with the Internet. But he found that his previous architectural design was very similar to the Internet in many ways. The problems to be solved are similar, except that one is in the actual building and the other is in the virtual building, which is the product of the Internet. After systematic study and practical projects, he found a job in an internet company in the construction field. Because the other party finds it difficult to find someone who knows both the internet and architecture, and it happens that they are both small. Of course, the reason is not only these, he took the initiative to do something. He specially wrote an analysis report, found out some problems of the company's professional products, and told the interviewer during the interview, and the feedback was very good. So there were several new people in the same primary stage, and finally he got the chance.
This is because: first, small has a basic ability; Second, Xiao's analysis report was written by herself, which is more fully prepared than others, which also shows that she is very motivated and serious; Third, Xiao's original professional background and work experience are extra points, and it is easier to understand this industry than others. Many people think that the Internet is the App we usually use. In fact, almost every industry is related to the Internet now, and your industry can always find the corresponding part of the Internet. After learning the system ability well and doing some projects, you'd better pay attention to the Internet-related companies or products in your familiar industries, and the chances will be even greater. For example, studying medicine in sales-marketing, e-commerce-Internet medical finance-Internet financial media-new media, entertainment, chemical industry, automation, electric power and other industries-industrial Internet, related IT companies, B-side companies and many highly adaptable professional fields, such as industrial design, architectural design, urban planning and landscape design. Because there are many similarities with Internet product design. I really can't find the same place, and there is no opportunity to find the Internet in the existing industry. What should I do? When there is no advantage, we should also find ways to create advantages. In fact, we can always create some bright spots. Take Xiao Ah as an example. Before the interview, he was able to analyze the company's products and give some feasible suggestions for improvement, which was very targeted and impressive. Even if you are not a related major, if you have a thorough understanding of the industry of the company you are interviewing with like him, will it greatly add points? Many people say that their resumes are sinking into the sea. If a company in a related field sees your resume and says that it has conducted in-depth research on products in a certain field, summed up 10 key differences and found 30 shortcomings, will it be interested in interviewing you? Even if your major is completely zero and you are looking for a job in a strange industry, you can create advantages as long as you work hard. Advantages are created by ourselves.
The second point: establish your own knowledge system and do a practical project. The example mentioned above has a premise that all the work of the Internet, product managers, designers, operators and programmers, have their own professional competence system. The first step is to establish your own ability system. The study of these ability systems must go through various trainings, not just reading books and watching videos, but purely learning theories, which has no practical significance. Just like Chinese, mathematics and foreign languages, you can't really master them without doing your homework and just listening to the teacher. After building a professional ability system, you should make your own project works. The project works here may be product scheme, product prototype, interactive design scheme, UI design scheme, operation planning scheme, or their own programming works. The role of project work is to prove your ability to others, otherwise you just talk about it. Who knows your true ability? It should be noted that the project works should be professional, and don't think that you can just do a project casually. As for what is a major, you will understand when we talk about the ability system of each profession. In this course, we will talk about all kinds of abilities needed, and you can study hard to understand them. Of course, due to the limited time of this course, what I tell you is the systematic framework of the abilities required for each position. The real systematic knowledge still needs to be studied in other courses of Zhiqun.
The third point: Taking the first step bravely is the key to Xiao B. She has worked in traditional industries and state-owned enterprises, but she doesn't like this job very much. She chose to resign and was very confused. She even passed the teacher qualification exam and planned to try to be a teacher. Later, she found that the career direction of the Internet was very suitable for her. She bravely took the first step, resigned and concentrated on studying for a while, and successfully got four Offer. At present, she works in a unicorn company, doing all the work related to products and design. This classmate also made a special video sharing, which you can find on Zhiqun's website. For her, the hardest thing is actually the first step. As long as she goes out, the rest will be easy. Many people are hesitating, struggling, wandering, and then time is wasted, and may eventually be lost. It is important to change careers. When you want to change careers, it often means that it is difficult for you to move up in the original industry and your heart is gone. So if you have an idea, try it quickly. If it works, try another direction. In a word, if you have found problems in your current industry, you can't wait passively. You should quickly test whether you are suitable for this direction through systematic study. If you have been wondering whether to change careers, then the process of systematic learning+project is to let you experience the whole process first. If you finally decide that you may not be suitable for this direction, turn what you have learned into your capital in other fields. These abilities and methods are interlinked and can play a role in all positions. Don't stand still, tangled time costs more. Turn the worst situation into yourself and gain a series of internet skills, and then continue to look for other directions.
The fourth point: it is feasible to study off-the-job and study while doing the original job. C, working in a traditional industry, I am very tired every day and often get off work at 9 o'clock. When he gets off work, he still has free time during the day and will spend half a day on weekends. He will systematically study the knowledge system and then communicate and discuss with his classmates. In three months, he made full use of his spare time, completed the project completely and experienced all aspects of professional work. After finishing, he felt that he really had a feeling in this direction. He became interested and began to try to find a job. In a company with some connection with his original industry, he found an opportunity and began to cut into the Internet industry. In the process of changing careers, a very important factor is mentality. Keep yourself calm and confident. If you have good financial conditions and your family supports you, then full-time study can also be done, which will allow you to invest more time and shorten the cycle. If you are under great financial pressure and haven't found a job after a period of full-time study, you may be very anxious, affect your state and fall into a negative cycle. At this time, it is not recommended that you quit your job and study while doing your original job.
Fifth point: Find a job while studying systematically. If you are in a hurry to find a job, I suggest you look for a job while reading. It is not recommended that you wait until you have completely studied before looking for a job. The Internet field has always attached great importance to rapid iteration, so has learning to find a job. You can study and practice, do project works, submit resumes and find interview opportunities. It won't be smooth sailing at first, but every failure will bring you experience and make you more targeted when you study systematically. I had an answer in Zhihu, and 100,000 people praised the collection. The first is to tell everyone not to wait until they are ready. Anyway, you will have many setbacks in finding a job. If you submit 1000 resumes and get 20 interviews, it means that 980 times no one will talk to you at all. If you finally get 1 Offer out of these 20, it means that 19 will reject you. In this case, it is better to take the initiative to embrace this process. As you do more and more projects, your success rate will be higher and higher.
Sixth point: Besides studying and doing projects, it is important to protect your self-confidence. Keep giving yourself positive psychological hints, I can do it, I can do it. Or at least, I have to try. I have to spell it once, even if it takes a while. The big deal is to learn more. Product thinking, design thinking, operation thinking and technical thinking are all useful in various industries. Our intellectual group has a class rule with three words: kua. Is to have positive energy, to be sure of yourself and others. As long as you make progress, even a small progress, you should encourage yourself and understand that you are making progress step by step. The process of learning is mostly lonely, and learning is lonely. Many things have to be digested and absorbed by themselves in the end, and the teacher just introduces them. But when you are in a team, you deserve a warm support. Let you know that there are at least so many people working together, and some people can see your efforts and care about your success.
One of my classmates told me that some time ago, he was beaten by an interviewer of a company during the interview and said a lot of ugly things, saying that he was not suitable for this job and so on. But it was this classmate who interviewed many companies and finally got an Offer from a well-known company, which was no worse than the company that hit him. I hope you can protect your self-confidence during and after your study. When others attack you and deny you, you should say to yourself that you are wrong and I am a dragon. When you can't hold on, think that many students with similar backgrounds are also struggling, and many have achieved success. You can certainly do it. Students who are interested in the Internet can come and listen to my weekly live broadcast. I am the first netizen of mobile internet, and I have been making products for more than ten years. At present, I am working as a vocational education platform for Zhiqun and a brother team of Zhihu. Now our influence is very great. Experts and executives from major companies share with you on the platform of Zhiqun, including Liang Ning, a well-known product manager. Nowadays, all kinds of fake and unreliable training, education by our regular army is good for the industry. Every Wednesday night, I will make a live broadcast in Zhiqun, mainly talking about the later development of the Internet. I will use different cases to disassemble and explain: Internet product thinking, design thinking and operation thinking. Try to help students who want to enter the industry and improve, and establish a more complete and systematic cognition and method.