First, be careful in brand selection. An agent in Shaanxi changed three brands within one year, 1 brand changed after three months because the product style was too European. The second brand has been around for half a year, and the price is too high. It has been unable to open the market and has to give up. The third brand has just opened for less than three months, and the manufacturer of this brand has gone to specialize in processing foreign orders, no longer making domestic products, so the agent has to quit. A year later, the warehouse was full of products of three brands, and a lot of money and energy were invested, but there was no profit at all. Do you think this agent is tired? Choosing a brand is like marrying a wife. You must have the same interests. The agent's products are your source of income, so be careful. First look at strength. Operating a big brand is more profitable and less risky; However, the threshold is relatively high, the supply discount is high and the return policy is harsh. You need to have strong financial strength as the backing. If you are not strong enough to get equal dialogue rights, you will be at a disadvantage. Finally, look at the local market. You should pay attention to whether the product characteristics of this brand conform to your region, the physical characteristics and preferences of consumers, etc. Many brands of products sell well in the south, but they may not have advantages in the northern market. There is a great difference in the body shape between northern and southern women in China. Second, we can't rely on manufacturers to make scientific planning during operation. If you are just starting, focus all your energy on making a brand first, and don't bite off more than one can chew. If you already have a certain strength, you can run multiple brands. You'd better not run brands with the same style, and try to locate different brands. Some brands are good at bras, some are good at body shaping clothes, and some have a good reputation for pants. You should effectively combine brands according to their characteristics. You should also consider different business priorities during off-peak seasons. Multi-brand strategy allows you to transfer risks and make your products effectively complementary. Third, we should cooperate with manufacturers and be vigilant. Most manufacturers in underwear industry are private family enterprises, and the overall integrity level of the industry is low. A clear understanding of your relationship with the manufacturer will help you make flexible decisions. The cooperation between the manufacturer and you is always temporary, and the relationship between you is the interest relationship. If you are not well managed, the manufacturer may consider replacing you; If you operate too well, the manufacturer may want to take back the right to operate, set up branches and offices instead, and then keep the profits for himself. Many regional managers of brand manufacturers are eyeing up and want to replace you as the office manager of this market. In business, interests always come first. At the critical moment involving interests, manufacturers may sacrifice you at any time. Fourth, when the time is ripe, individual wholesale can be transformed into corporate operation. Many underwear agents still stay at the point of self-employed wholesalers, collecting money in one hand and delivering goods in the other. Many agents don't know their monthly profits and expenses, and they don't know how many goods they have. How does such an enterprise grow? If you want to be a successful agent, you must set up marketing, finance, warehouse and other departments if you have enough strength to manage and operate scientifically. Standardized operation will attract more customers and win the support of more manufacturers. 5. The sales network is the lifeline. You must firmly control the sales network. It is a sharp weapon for your survival and development, but manufacturers may be eyeing your sales network. Remember, you must strictly control your own network, improve their loyalty, and let your network always follow you, not the brand of the manufacturer. Your contacts are the only bargaining chip you can rely on when negotiating with manufacturers. Don't take it lightly. For example, seize the opportunity to add the number of your company or your chain store to the door of the terminal business, and you will accumulate a lot of your own brand assets. Whether your network is selling products of other brands, how long the dealer's purchase cycle is, and whether the dealer is willing to put in advertisements himself … As an agent, you should know all these things. Sixth, find the best point of inventory, which can not only make you better serve the dealers, but also restrict the manufacturers from jumping the boat when changing agents, for fear that your inventory will impact the market and dare not start work easily. But too much inventory is also a risk, so learn to keep healthy inventory. Most of the goods in the warehouse must be best sellers, and the unsalable goods should be disposed of or returned to the company in time. In this way, you won't have no retreat. Shortage is the most common and unsolvable problem in underwear industry. It is an important art to give full play to one's ability to predict and foresee, and to hoard some best-selling goods before the arrival of the peak season. An underwear agent in Sichuan starts to eat a lot of cash in February and March every year, and also boldly eats the new models identified. When the peak season came in April and May, when other agents were racking their brains for shortage, he held the money firmly. His performance is undoubtedly the best among the national agents of this brand. 7. Owning a self-operated store or a model store is an image window, and it is also an important tool for you to understand the market and conduct market research. A successful self-operated store can set up a business model for its subordinate dealers, provide reference and effectively help you clean up unsalable inventory. If you have the ability to put your brand in the most influential local shopping mall, it will be very convincing to dealers and consumers, and it will also make your upstream manufacturers attach great importance to it and greatly increase your success index. Eight, timely promote yourself in the regional advertisements put by manufacturers, and don't forget to promote yourself. Smart agents are often willing to cooperate with manufacturers, operate advertisements in the region, and push their companies out in time. For example, put your company's phone number at the end of TV advertisements, or leave your company's address in newspaper advertisements, and put your company's name on the backboard and banner of underwear shows. At the new product launch conference organized by some manufacturers, you must also seize the opportunity to show your company. In this way, gradually, you will accumulate rich brand assets.