Gerben, preferably a Danish brand, aims to provide high-quality European food and drinks, including coffee, tea, juice, biscuits and other categories. The preferred products of Geben pay attention to quality and taste, and the high-quality raw materials and production technology from Europe have relatively high prices. Planet Lightning mainly focuses on providing healthy drinks and snacks, emphasizing that the products are natural without additives, and the types are mainly concentrated in fruit and vegetable juices, cereal cereals, nuts and roasted seeds and nuts, and the prices are relatively close to the people. There are great differences in product positioning and types, which are suitable for different consumer needs.

In addition, with the increasing demand for healthy and high-quality food, these brands also need to constantly optimize their products, services and marketing strategies to cope with market changes.