If you look at Top 100, the best-selling list of the domestic App Store, you will find that there are not many girls' games that can stay at Top 100, except for the leisure category, which accounts for the largest part of the girls' market, and then let go of the themes such as fighting.
At present, the female game market in China is only "semi-mature". Normal love female games such as leisure, fighting and personification have developed smoothly. Large factories have settled in and will always be evergreen trees on the list, but the number of core orientations and female orientations is pitiful.
Is this market too humble? We have compiled some information and want to talk about the love girl game market in China.
Classification of China Girls' Games
Many people are puzzled that the game market has been divided into a normal direction and a core direction in the love of women in China. They don't think it is necessary, and the market for loving women is the market for loving women. As long as female players account for more than 50%, then this game is a girl-loving game.
This view is untenable now. With the development of the industry and the change of the market trend, the segmentation of girls-loving games has become an inevitable trend.
At the time of IPO, Playmate Times disclosed a domestic market analysis report on women in love compiled by Jost Sullivan, an independent market research and consulting company. The report selected five representative companies, including the playmate era. According to their income and market share, we can roughly judge that A is Tencent, B is a musical element, and C and D are mostly paper tours and Xishanju.
According to the general understanding of this combination industry, we can roughly divide the current China daughter-loving game market by its core gameplay:
First, the leisure category. Leisure is a big part of China's game market, represented by Tencent and music elements, which mainly focuses on eliminating and placing games.
Second, fighting, personification and dressing up. Gong Dou, personification and dressing-up are the common ways of playing female love games, and there is no clear love content like casual games, so they are unified into the category of normal female games together with casual games.
Gong Du is represented by the playmate era, and personification is one of the earliest ways to play in the daughter-loving game market. At present, the representative products in the market are Edible Language of Tianti.com, and the representative of dressing class are the warm series of origami games and Shang Yun Yu Yi of Tencent.
Third, B female online games. Compared with ordinary games, the biggest feature of women-oriented games is to take love fantasy as the main line of the game and support its core gameplay. The heroine's perspective brought by the player has emotional intersection with NPC men, and the representative work is "Love and Producer" made by 20 17 origami game.
Fourth, B female single machine. Compared with the former, female B has no common elements in online games, such as practicing and playing cards. The game is usually a buyout or a buyout plus an in-house purchase. The game is centered on AVG, and the game process is promoted by plot selection.
In addition, Tanmeixiang is also a branch of daughter-loving, but in fact, you can hardly see the game of Tanmeixiang in China market. Teahouses ask the section department for verification, and the answer is that there is no clear statement about Tan Mei in China, depending on the specific content, but Tan Mei publications usually involve non-mainstream values, so it is difficult to get through.
Japan's famous beauty game "Strange Dog Blood"
We basically don't consider this market, or value. Under the current domestic policies and regulations, it is difficult to become the explosion point of the love female game market in a short time.
Through combing, I have a basic understanding of the current domestic market of love female games. The current domestic market share of normal love female games is the game that completely suppresses women. Although Love and Producer 20 17 has made many domestic game manufacturers see the prospect of B-girls playing in the game market, it has not really detonated B-girls playing in the game market, and it is difficult to fold the paper just by detonating a product of Love and Producer.
Fortunately, two years after the launch of Love and Producer, this market finally has a chance to usher in real prosperity.
23 products are ready to go.
The teahouse has compiled 23 love female games that will be launched or ready to be launched in 2020. The chart is as follows:
Of the 23 games, 19 games are all for women. Of course, this is the result of actively ignoring normal games to love women, such as leisure and palace fighting, but this figure can still surprise us.
In these 23 games, we can see Tencent, Netease, Mihayou, Heartbeat and other big companies, but apart from Tencent's Love Between Light and Night, the games of other big companies have not obtained the version number at present.
Among these 23 games, stand-alone games are the majority, and the production teams of these games usually don't have much research and development experience, and many of them are developing games for the first time.
Among the 23 games, there are 4 games from the ice lion game, and the themes include idols, criminal investigation, ancient aerial work, aerial work in the Republic of China and so on. These four games all belong to the fourth category. Among them, the trial version of "Sleeping with the Mountain" has been launched.
Among these 23 games, 1 is a beauty-seeking game called Ghost Face Game. There is no beauty label in its TapTap introduction, and the name of the production team is very popular, "Pear Flower Presses Haitang Studio". This is really a beautiful game. According to the official statement, it will be officially launched in May.
"Ghost Face Game" ranked seventh on the TapTap reservation list.
Among these 23 games, Netease, a listed game manufacturer, set foot in AVG, a stand-alone girl. The name of this game is "Debut of Amnesia Idol", which has been on the demo version.
Among the 23 games, the fastest one is Dreamweaver's dream floating lamp in Beijing, which will be officially launched this Friday. In addition, most other games are still in the testing stage. Tencent's Love Between Light and Night is about to be tested for the first time, Netease's Painter of Time and Space has completed the second test, and Mihayou's Undecided Book has also completed the second test not long ago.
If the version number is successful, then all three games are expected to go online in 2020.
The above is the general situation of 23 love female games that will be launched or ready to be launched in 2020. From this table, we can see more stories.
The Story Behind 23 Games (I)
There are many stories behind the 23 games, from which many things can be seen.
The first thing to say is B-girl online games. This category finally broke out under the stimulation of love and producers. Netease and Mihayou exposed their online games for girls last year, and Tencent also released Love Between Light and Night a while ago.
From left to right are "The Mistress of the Unresolved Event Book", "Love of Light and Night" and "The Traveler in Time and Space in Painting".
The unified feature of this kind of games is that love fantasy is the main line of the game, and the design of game payment points focuses on cards, cultivation, skin and other contents, which are also closely related to numerical values.
Because of the addition of a large number of payment points, the revenue capacity of B-girl online games can be expected. At present, there are not many reference games on the market, but Love and Producer has reached 200-300 million in the first month. Although the long-term operation has lagged behind, Love and Producer is indeed the first online game explosion in China.
Tencent, Netease and Mihayou have different themes, but judging from the current public content, their art, dubbing and technical ability are undoubtedly the top level in the market, and these elements of art and dubbing determine that the lower limit of the game will not be too low.
Yuki Hayashi, one of the music producers of Love Between Light and Night.
Judging from the current wind review, the scores of Time Travel and Unfinished Event Book, which have been tested twice, are 8.5 and 8.6 in TapTap respectively, while the score of Love between Light and Night, which is about to be tested, is 9.5, and its reservation volume in official website has exceeded 2 million at present.
Tencent's thinking is very simple. Tencent has never set foot in the B-girl market before ("sword-holding moment" is not counted). Even in the daughter-in-law market, Tencent's products are mainly leisure. As Tencent's first official B-girl online game, once it can get good data in the test, it will definitely become a product that Tencent will vigorously promote this year.
It is worth mentioning that "Dream Floating Lights" was the first work published on Tencent's interactive reading platform "100 1", and the mobile phone was an independent App developed by dreamers.
Take Mihayou as an example, Mihayou's corporate reputation has great influence in the player circle. The new game about Miha Tour never lacks the discussion of players and the tracking of the media. Subsequent Miha Tour only needs to pay more attention to polishing the quality of the game.
Netease is the first of the three to set foot in the B-girl market. /kloc-in 0/8, Netease launched the same paragraph "Meet Cold Water" for men and women. In the same year, Netease also launched its own interactive reading platform Yi Yuanyuan, which included a large number of women's works.
Yiyuan Garden Spring Activities
The debut of amnesia idol recorded in the table is the first derivative idol development work produced by Wanxing Studio on the Yiyuan platform based on Netease's Ghost Story IP, and then landed on the mobile phone platform.
Netease's thinking can be seen from its released products. "Meet Cold Water" and "Idol Vortex" are both derivative works of Netease game IP, but the nature of these two games is biased towards single machine, and there are not many payment points. Sailing against the current ran for free for half a year before getting the version number, but after getting the version number and starting to pay, it did not realize the explosive growth of income, which made Netease's daughter-in-law products have a taste of exploring the road. "Time Traveler" carries many expectations of Netease in the game market for girls.
The online game market of girl B is still a blue ocean at present, and the success of love and producers provides a basic logic and a mature payment framework for this market. The market needs more high-quality games, and players also need more high-quality games to liberate their consumption power. Tencent Netease Miha Tour, these three products will lead this year's B-girl online game movie-"The Story Three Sisters and Women Have to Tell".
The Story Behind 23 Games (Part Two)
B female stand-alone market is much worse than B female online games.
We interviewed many studios that play women's stand-alone games. In their view, they think it is no different from being a "public good product" because it is too difficult to realize business.
Basically, women's stand-alone games are all based on AVG, and many women's online games also call themselves AVG games, which is open to question. AVG must promote the game with the player's plot choice as the main line, which B-girl online games can't do. They need to develop, play cards, and even operate and launch, which undermines the design logic of AVG itself.
Because of this, the official B-girl stand-alone machine is basically similar to the GalGame market. This is the quality of the script and the depth of the AVG game. Interrupting the user's story experience with other games is a taboo for AVG.
A Yu, the publisher and producer of Goo Goo Games, told the teahouse that AVG mobile games in the domestic market can barely break even without the marketing cost of the games. Their AVG game "Mobius Ring" was officially launched on March 27th. In just over a week, the current total sales volume has exceeded 50,000 sets. Ayu predicts that the final sales volume of the game is expected to exceed 654.38 million+,which is a big number for the AVG market in China.
"But it is still too difficult to achieve, and people in the circle are also exploring business models. Without a business model, this market will still be difficult to get up. This has nothing to do with B-girl, but a historical legacy of the AVG market. " A Yu and others recently signed a female B single-player mobile game. AVG is a king market, and the luck of boutique games will not be too bad.
Is there no chance for commercialization of B-girl stand-alone? Not exactly. Ice lion has represented all kinds of single women, among which "Sleeping on the Mountain" being tested is an attempt to realize this game through advertising. In the game, players need to consume their physical strength to perform actions, and their physical strength can be restored by watching advertisements.
Sorry, it's misplaced.
This is a common way to play many casual and ultra-casual games, and it attracts players to stay through inspiring advertisements. However, "Sleeping with the Mountain" has not been officially launched, so the effect of this model on B women's singles remains to be seen, but at least it provides a way of thinking for the market.
Many teams playing B-girl games are "sprouting new" in the game circle. The development team of ghost face game claims to be a pheasant production team struggling on the poverty line and has to consider practical problems. Mai Lafeng, the development team of Cat's Contract, once made QQ expressions, and Cat's Contract was their first game.
Commercialization is indeed a very realistic problem, and solving the contradiction between commercialization and AVG is so mercilessly placed in front of the developers of B-girl stand-alone machines.
Therefore, before the commercialization problem is solved, there is no possibility of any outbreak in the category of B female single machine.
end
The market for women in love will usher in an inflection point in 2020, and the entry of large-scale manufacturers will lead to a large-scale outbreak of the once-hot online game female B category "Pay for love and recharge for him".
Whoever can liberate the potential consumption power of these female users will occupy a dominant position in the future market competition for women in love, and online games for female users are expected to rise to become a major branch of the market for women in love.
As for B-girl stand-alone, as a truly unpopular category in the market, not many people continue to hold their ground, and more people begin to seek the combination of AVG and online games. The traditional AVG market can't be equated with the B-girl online game market that integrates the AVG daughter-loving market now.
Every "look" is encouragement.