Sohu+Sohu News: I went to Sohu to watch the news 20 years ago, and now I still use Sohu to watch the news.
Sohu+Sohu Entertainment: I bought magazines and newspapers to read gossip 20 years ago, but now I can eat melons easily in Sohu Entertainment.
Sohu+Bedouin: 20 years ago, I used a book to keep accounts and manage money. It's enough to settle accounts with Bedouins now.
Sohu+Hungry: Call mom when you were hungry 20 years ago, and now call mom when you are hungry.
Sohu+Fei Changzhun: Twenty years ago, it was still far away. Now I use Feichangzhun to master flying.
Sohu+Flying Pig: Twenty years ago, the North and South poles were out of reach, and now flying pigs take you to enjoy a big difference.
Sohu+Glug: Twenty years ago, I used my footsteps to measure the future. Now I use glug intelligent sports to change my life.
Sohu+Geely Automobile: It was far 20 years ago, and now it is far to drive Geely Automobile.
Sohu+Dragonfly FM: I listened to the radio 20 years ago, and now I listen to the whole world with Dragonfly FM.
Sohu+Sohu Video: I used color TV to watch dramas 20 years ago, and now I use Sohu Video as a member.
This wave of borrowed posters is neat in style, and everyone uses Sohu's template to write their own stories.
Copywriting is mainly to catch a hot spot of "20 years", and then, with a strong contrast between "20 years ago" and "now", tell the revision brought by independent brands to the world and witness the world getting better.
Have you learned the writing skills of comparing before and after? You can combine your own brand and come to such a copy.
Ye Xiaoyu copywriting, author of "New Media Copywriting and Communication", WeChat official account: Ye Xiaoyu Run Run (talkto520).