Teaching experience: teaching the information technology of the industry or analyzing the main contents of the development of the industry, and introducing your own products and services alternately.

Interesting story: convey the product experience and tell the product story in the form of stories, and people will actively recommend interesting things for you.

Hot speculation: skillfully integrate the current hot news into our articles.

Product promotion: The key is to understand the selling points of products or services, arouse readers' appetite with unique creativity, attract consumers to continue reading and clarify their interests.

Two. title

(1) Meditation: It can also be called rhetoric. The core is to ask a question and then ask yourself and answer it around this question. For example, "Can human beings live forever?" "What brought her back to life?" "Psoriasis, can it really be cured?" And so on, by asking questions to arouse topics and attention, this method has an advantage. But we must master the temperature, the first question should be attractive, the answer should conform to common sense, and we should not be trapped by ourselves.

(2) Story style: By telling a complete story, the product is brought out, so that the "halo effect" and "mystery" of the product give strong hints to consumers' psychology and make sales inevitable. For example, "65438+200 million can't buy the secret recipe", "magic plant insulin" and "Indian secret recipe". Telling a story is not the purpose, but the product clues behind the story are the key to the article. Listening to stories is the oldest way for human beings to accept knowledge, so the knowledge, interest and rationality of stories are the key to the success of soft writing.

(3) Emotion: Emotion has always been an important medium of advertising. Soft text is informative and targeted, and emotional expression can certainly resonate with people. "Husband, you can't quit smoking, wash your lungs", "Woman, your name is angel" and "For those young people who are struggling with acne". The biggest feature of emotion is that it is easy to impress people and enter the hearts of consumers, so "emotional marketing" has always been a panacea for marketing.

(4) Intimidation: Intimidation is an anti-emotional appeal, emotions tell beauty, and intimidation hits the soft spot-"hyperlipidemia, a precursor to paralysis!" "God, bone hyperplasia kills people!" "Washing blood washes out a bucket of oil." In fact, the effect of intimidation is more memorable than praise and love, but it is often criticized, so we must grasp the degree and not go too far.

(5) Promotion style: promotional soft articles are often followed up when the above soft articles are effective-"Beijingers snap up * * *" and * * *, Hong Kong sells like crazy "and" out of stock three times a day, a manufacturer in Xidan is in a hurry " ....................................................................................

(6) News style: The so-called event news style is to find an excuse for publicity and write it in the form of news events, so that readers feel like an event that just happened yesterday. This style reflects the technical strength of the enterprise itself, but warns that copywriting should be combined with the enterprise's own conditions, communicate with planning more, and don't write at will, otherwise most of it will have a negative impact.

Step 3: Draw materials.

Amend the law and change other people's articles into their own. The theme of the article remains the same, just modify some details, and then add your own feelings and ideas.

Simply put, the patchwork method is to piece together several articles into your own articles, sort out your own opinions, and then integrate them into one article and become your own.

Case method is to write out the cases that you have experienced personally, and then add your own analysis, feelings and evaluation.

Summary method, summarize your own cases, hot current affairs and other people's case analysis into your own things.

Three Basic Forms of Soft Text

Having said that, let's talk about the formal classification of soft articles, which will help you organize and write soft articles effectively.

1, for the media.

To explain, for the media, I mean the news or public relations draft specially pushed in the media. Usually this way is to carry out news hype when there are major events and activities. For example, the website is online, new products are released and so on.

The form of expression of such articles is basically the traditional news form. In writing, pay attention to the news value of the event itself, and try to connect with some hot events or influential platforms in content. For example, a new product concept, a new website model, so-and-so celebrities participating in investment and so on.

In the choice of media, it is mainly based on various news media, especially industry news media.

2. For the industry.

The so-called industry-oriented is aimed at the user population in the industry. For example, IT websites are aimed at people in the IT field. If it is an industry website, it is aimed at people in the industry circle. Generally, this kind of article is mainly to expand the influence of the industry and lay a brand position.

Compared with the first article, this article has more forms of expression and different writing points. Here are the five most common topic types.

A. experience sharing.

B. exchange views.

C, authoritative information.

D. third-party comments.

E, interviews with people.

3. For users.

This is the most commonly used article, which refers to the article directly facing the end user. The main function of such articles is to win users' goodwill, increase users' trust, and even guide users' consumption behavior.

There are various forms of expression of this kind of articles, but there is only one basic principle, that is, it is mainly based on the needs of users and has certain readability. The following is a list of the theme types of the six senses.

Write at the end, and then emphasize two points.

1, not too soft.

As mentioned above, a good soft article should be an article that is very valuable to users without the part to be promoted. Never write a soft article as a pure "soft article", you can't find anything valuable except promoting your product from beginning to end.

2. Use your brain for reference.

Many friends are very smart. Sometimes when they can't find a suitable topic, they will learn from other people's articles. This is absolutely correct. However, when learning from others, you must not copy them mechanically, at least change others' words and ideas into your own. I once read a classic article and collected 100 promotion methods. As a result, in this article, the author saw at least dozens of plagiarized works, basically just changing the title and then directly copying other people's content.