The success of people who play games is because of what people who enter the game want.

About a year ago, we wanted to hold a high-end recruitment activity with the theme of "high-end talents+entrepreneurs meet and hook up directly offline", but when we put forward this idea, we had neither money nor resources, and we didn't know who could come and who would participate in this activity. Moreover, this activity has only a short time of 18 days from putting forward the idea to finally landing.

Therefore, the first core question we need to figure out is: How does this offline high-end recruitment activity affect entrepreneurs and high-end talents?

After thinking about it for a long time, our answer is: at least 3-5 well-known bosses personally participate.

Therefore, whether we can handle the personal participation and platform of 3-5 bosses has become the "breakthrough point" of our activities. However, at that time, although I could chat with several big shots or their assistants in the circle, I was far from familiar with them.

As I said above, excellent operation, after finding the breakthrough point, should make every effort to make it established. Therefore, we analyzed how to persuade and guide the bosses to participate in this activity. The core may be the following two points-

1. Only a group of high-quality product, operation and R&D personnel can be selected and contacted by these bosses in this activity. After all, recruiting people is just the need of every internet company. The bigger the boss, the more he hopes that he can choose better and more suitable talents. 2. The overall activity should not be low, and it should be able to highlight the identity and dominant position of Daxie. For example, if you want to invite Wang Xiaochuan to attend an event with Robin Li and Jack Ma, even if the other person's share is bigger and his share is smaller, he should still be willing, but if you let Nana Ogawa get together with the CEOs of dozens of startup companies, it may be a loss for him.

After clarifying these two points, we did a few things next-

1. I first pulled a group of directors and executives from well-known Internet companies such as BAT from my friends to set up a platform for this activity.

2. I packaged the personal information of the first group of friends and turned it into the list of the first group of participants, making them look more awesome and attractive. For example, "Baidu product architect, with more than 10 years of product experience, once worked as jiayuan product director, Alibaba senior product manager, Zhaopin recruitment product manager, and worked for five Internet companies, all of which were listed in the United States" and so on.

3. At the same time, I sent invitations to five big names in the circle, probably when I invited them-

Hello, General Manager A, we expect to hold an offline activity of "Internet Venture Partner Recruitment Festival" on June 13, which is only open to senior product, operation, R&D, marketing personnel and founders of Internet companies who have more than five years of experience and are willing to become partners in startup companies.

At present, the following people have decided to join (attach the list we made in the second step).

There is a threshold for our founders to participate in this activity, and only qualified companies can participate. However, based on your influence in the industry, we would like to invite you to come and share with us then. It is expected that four BCDE4 bosses (that is, the four bosses I invited) will attend the event and speak with you. Do you have the time and interest to attend?

After these things were done, I quickly got the clear willingness of at least three of them, and one of them was the CEO of the Internet company with the highest market value in the domestic stock market at that time. As I mentioned, their demands are very clear-they want to recruit people+highlight their identity or enhance their industry influence, so as long as you can do one thing well to meet their demands first, they will be willing to enter the game.

However, once you break the first breaking point, things will be much smoother later-at this time, I can use the participation of the "three first-line bosses" as a lever to incite more people to participate-think about it, if you are the product director of Baidu, even if you don't have a strong desire to find a job, you can have a chance to talk to CEOs of companies like Xiaohongshu, the founder of 36Kr and the founder of the industry.

Therefore, I quickly gained the willingness of dozens of partners and founders in a few days, and the activity momentum continued unabated. Every day, more people apply to participate, including some big bosses and senior figures.

At this time, since so many people want to participate in this activity, that is, the number of participants in this activity itself has become a scarce resource, then I can use it as a lever to incite something more interesting.

So, in the end, we designed some activities and did some things online (please let me talk about the details of this part in the third part of the follow-up series). Through this series of nested actions, hundreds of thousands of people communicated online, and thousands of people scrambled to apply for participation in this activity, with little or no cost investment.

However, the starting point of all this comes from our initial "breakthrough point"-the participation of several industry leaders.

So, what I want to say is that if you want to be an excellent operator, you must need-

1. Love the game. The "game" here is not a conspiracy or a trap, but an atmosphere and state in which more than N people can participate in it at the same time and gain value, so as to realize the value matching among N characters. Typical, like an activity.

2. Before any situation appears, you should be able to find its "breaking point" first, and try your best to establish and realize it through a series of actions (they often need to be implemented concretely).

And this awareness may not only apply to operational work, but also to all aspects of yourself. For example, you can find a "breakthrough point" in all these things, such as looking for a job to chase women's tickets, such as wanting to establish a cooperative relationship with a company and simply wanting to run a WeChat group.

Let's talk a little more here. For so many years, I have never felt that I am a sociable person. I can handle a group of friends and a bunch of cooperation opportunities with one mouth. On the contrary, I am a typical boring guy, and it is easy to find words with a stranger. But all along, I have never lacked opportunities for friends and cooperation.

Here, the breakthrough point I found for myself is "write the article well". Once I can write something good and take it as the key fulcrum, I can naturally make many interesting friends.

First, don't be afraid of being played. Being fooled shows that you are valuable and worthy of being fooled by others.

Second, don't be afraid to enter the game. Entering the game shows that you have needs, so you can learn and enjoy in the game.

Third, I learned the thinking logic of playing games, found the key point of breaking the game, and used one lever to pry another lever.

This reminds me of a teacher who said that doing things with money is not skill, but doing things without money is wisdom and ability.

Read these articles and use them comprehensively. I'm looking for a breakthrough in my bilingualism.

Because of what I wanted, I got into close contact with cash bureau, thinking bureau, copywriting bureau, finance and business bureau, life college bureau and all kinds of mahjong. Those who enter the bureau are full of passion, and those who do the bureau are humiliated.

The key to the success of a game is to break the boundary. The focus of this copywriting camp is that 1 class is full, which shows that many students are very nervous and panicked, thinking that I can't attend this time, including me. I kept texting coach hamming ... finally, the border loosened and two classes were held as expected. At this time, inform us of the next class, recruit teaching assistants, and let the news out. This sentence caused Class 3 to be full. All the students came because they like coach hamming. In a word, coach hamming may not speak the second issue. As far as teaching AIDS are concerned, people who plan to take part in future studies are also vying for interviews, and Class 3 is full as they wish. I can only say, Poseidon, Poseidon, you are so prescient, and I am willing to play. In this game, I broadened my horizons, improved my thinking and expanded my pattern. I enjoyed playing in the game ... Finally, I said thank you! ! !