Although yoga was introduced to China a long time ago, for various reasons, not many people studied and practiced it. Until recent years, the expansion of healthy consumption and the improvement of structure have promoted the rapid spread and development of yoga, and the new forces of yoga users have emerged constantly. The survey shows that more than half of the people who practice yoga for less than one year, reaching 57.8%, which fully shows that the promotion of yoga has achieved good results.

Chart 1:20 18 years yoga age distribution of yoga users in China (unit:%)

At the same time, the industry that provides products and services for yoga practitioners has begun to take shape. Yoga is not only unique in the development of health industry, but also becoming one of the rapidly developing categories in China health industry.

According to the data, in 20 17, the yoga market in China has reached 25.36 billion yuan, up 45.20% year-on-year. Before 20 17, the growth of yoga mainly came from the rapid growth of pan-population and core population, as well as the course income of offline yoga studios and studios. But then the scale growth based on the rapid growth of the core population is weakening. At the same time, at this stage, the price competition between offline yoga studios and studios is the main one, and the price increase of customers is limited. In the future, the market growth rate will mainly come from the users of the pan-crowd, and the growth rate will be relatively slow. It is estimated that by 2020, the scale of yoga market in China will increase to 46.76 billion yuan, and the year-on-year growth rate will slow down to 18.70%.

Chart 2: China Yoga Market Scale and Forecast from 2065438+06 to 2020 (unit: 100 million yuan,%)

-Competition mode

Yoga gymnasiums in first-and second-tier cities are relatively developed, with more than 330 yoga studios in 20 16 top ten cities. Moreover, there are various forms of yoga studios, including large and medium-sized ones, small and medium-sized ones, and small ones.

Chart 3: Top Ten Yoga Gyms in China (Unit: One)

From the perspective of business model, the operating cost of large and medium-sized yoga studios is relatively high, because the overall equipment requirements are high and more teachers' costs need to be borne, but the unit price of customers and the scale of students are also large. The characteristic of small and medium-sized yoga studios is that they can offer more distinctive yoga courses according to the needs of different groups of people, such as parent-child yoga for mothers, in order to attract more diverse groups. Small yoga studios can customize personalized practice plans according to students, and their services are more refined.

Chart 4: Comparison of different types of yoga halls in China.

-User portrait

The survey shows that women are the main clients of yoga industry in China, accounting for 94.9% of the total. From the age point of view, China yoga users are relatively concentrated in young people aged 23-40, accounting for 69.4% and nearly 70%; From the perspective of urban distribution, yoga users are still relatively concentrated in relatively developed cities, with users in first-and second-tier cities accounting for 65.8%. It can be seen that the "post-80s" and "post-90s" female groups in first-and second-tier cities are the main groups practicing yoga in China.

Chart 5: Age and urban distribution of yoga users in China in 2065438+08 (unit:%)

Corresponding to the age level, in terms of personal income, 65.8% people use China Yoga.