Tanabata in-store beauty activity plan 1 1. Determine the theme.
Theme: xx Beauty & Hairdressing Chain Store, Spend Romantic Tanabata with You Location: xx Beauty & Hairdressing Chain Store Activity Time: 20xx August X to August X Activity Target: People aged 20 to 50.
Second, the propaganda work
1. Integrate the customer resources of beauty salons, and uniformly release the event information to the guests in the form of print advertisements, DJ tables, LED display screens and short messages;
2. Prepare exquisite small gifts and give them to female customers during publicity;
3. Carefully arrange the venue and strive to create a romantic holiday atmosphere;
4. Post posters in the community and campus and send coupons;
5. You can cooperate with flower shops, cinemas, jewelry stores, wedding photography agencies and other businesses to promote and enhance the influence of Tanabata activities in beauty salons.
III. Contents of activities
1, special promotion-foot physical therapy massage
On Tanabata, we offer preferential services to customers at a discount, which can attract a large number of tourists. Qixi promotion should highlight the cultural atmosphere of Valentine's Day.
This day is a day for couples to get together, and beauty salon chain stores should take this as the theme, so that both male and female couples can enjoy the benefits and benefits brought by the "Romantic Tanabata" activity.
A journey of a thousand miles begins with a single step. On the romantic Tanabata Day, beauty salon chain stores can launch "foot care" preferential activities, which can make our customers really feel the benefits and care.
The details are as follows: On the day of the event, couples who come to our store can get a massage from a professional foot technician and enjoy a 7.7% discount.
2, bundled promotions-beauty packages for men and women
Tanabata promotion, beauty salon chain stores should change the previous marketing plan and "bundle" male and female couples together to sell them.
For example, Valentine's Day launched a "beauty package for men and women". On the seventh day of July, couples who buy this package can enjoy a SPA treatment and a Chinese medicine full-body massage, and get a VIP experience card for free.
This package is aimed at couples, so it belongs to two-person consumption package, and can be used by both men and women when spending.
3, love for a lifetime, really show love (recharge)
On Valentine's Day, every lady who comes to the beauty salon will be given a rose (***200 while stocks last), and all couples will be given a beautiful gift when they arrive at the store.
In addition, from 9: 00 a.m. to 2: 00 p.m.1:00 p.m., on the hour, our store will select a lucky customer to send a surprise and reward a mysterious gift.
4, Valentine's Day love blockbuster
Many people choose to go to the cinema to watch movies. Every couple can get two movie tickets when they enter the store on Valentine's Day.
5, Tanabata girlfriends price
Where old customers take new customers to beauty salons, they will introduce the "Tanabata girlfriends price", which will be reduced by about 99 yuan, 199 yuan and 299 yuan on the basis of the original price. ...
Fourth, attach importance to activities.
1, beauty salon chain stores can cooperate with nearby flower shops, and give 99 roses to couples over 1000 yuan on the day of the event.
2. The package offered by beauty salon chain stores must have a time limit, within one to three months. After the deadline, it will be invalid. (in order to spend the card in time)
3. Before the activity, decorate the storefront with flowers and balloons to create an atmosphere for Valentine's Day activities.
4. Give employees some small gifts on Valentine's Day, such as chocolates and flowers, so that employees can also feel the care and love of beauty salon chain stores.
5, beauty salon chain promotion, must be targeted, remember not to grandstanding.
Scheme of Beauty Activities in Tanabata Store 21. Theme of Activities
Tanabata lovers, true love is infinite.
Second, the purpose of the activity
1, increase new customers and consolidate old customers in beauty salons through Valentine's Day activities on Tanabata.
Let more people know about our beauty salon and promote our brand through activities.
Third, the activity time
Xx，xx，xx-xx，XX
Fourth, the active object.
All female customers
Verb (abbreviation of verb) activity content
1. In the promotion activities of beauty salons, all men who come into the store to buy products for their girlfriends or accompany their girlfriends to the beauty salons to do projects can receive special roses and chocolates for Valentine's Day at the beauty salons for free.
2. All products or articles consumed by customers will be discounted on the basis of the original price, all of which are 8. 50% off.
3. Anyone who buys "Unlimited Love Activity" in the beauty salon spends 899 yuan. As long as it is proved that it is for his wife (girlfriend) to fully express his love, the beauty salon will prove that it is for your love. You can ask your wife or girlfriend to do facial treatment in the beauty salon for three times for free.
4. Anyone who spends more than 1099 yuan can get a bunch of roses and flowers (9 flowers of your choice) and a box of exquisite chocolates, which will be delivered to the designated person by a special person. With a greeting card, you can write whatever you want.
Popularization of intransitive verbs
1. Promotion time: xx, xx, xx-xx, XX.
2. Publicity methods:
There are two beauty salons in Yi Labao in front of the beauty salons, which have the details of Valentine's Day activities.
B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.
C, you can put up big posters nearby to publicize the activity plan of the beauty salon.
Distribute leaflets near the beauty salon.
Seven, matters needing attention
1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.
2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.
3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of Tanabata Valentine's Day.
4. You can do activities in conjunction with nearby supermarkets or stores, and give Valentine's Day coupons from beauty salons as gifts.
Tanabata in-store beauty activity plan 3 theme:
Love summer, romantic Tanabata.
Activity time:
20xx July 3 1 ~20xx August 5
Activity content:
First, Tanabata value-added activities
1. Launch the "Follow WeChat on Tanabata" activity to expand the fan base and influence.
Specific activities: Pay attention to the official WeChat of Snow Muscle Nice Beauty Salon and get a 1 romantic aromatherapy bottle.
2. Launch a great value Tanabata beauty and skin care gift package, so that you can have a good date with ta!
Specific activities: During the activities, customers who buy Snow Muscle Nisi products for more than 299 yuan will receive Tanabata beauty and skin care gifts worth 999 yuan.
3. Near the festival, launch the Tanabata Summer Travel Sunscreen Package to help couples travel.
Specific activities: On the day of Tanabata, you can get a simple travel suit and an ultraviolet umbrella if you buy an anti-mite suit at a beauty salon for over 399 yuan.
Second, Qixi Lottery
The beauty salon held a "Qixi Lottery, Gift Giving in the City" activity.
Specific activities: All consumers who spend a certain amount in beauty salons within 1 month will have the opportunity to participate in the on-site lucky draw. On Tanabata Day, grand prizes are drawn, and small prizes are products or gifts. The most attractive prizes are two tourist places in Hong Kong/Macau/Thailand, which attract market attention and participation and expand the popularity of beauty salons.
Third, the "beautiful feast Tanabata girlfriends price" with new and old relatives and friends.
Specific activities: All old customers bring new customers to Xue Jinisi Beauty Salon for beauty treatment, and launch the "Tanabata girlfriends price", which is reduced by about 99 yuan, 199 yuan and 299 yuan respectively on the basis of the original price. ...
Fourth, on Tanabata, Xuejinnisi Beauty Salon helps you speak out your love loudly.
Specific activities: On Tanabata Day, anyone who professes loudly with his girlfriend in front of the beauty salon under the witness of Xuejinisi Beauty Salon can get a 1 beauty cash coupon and a 1 romantic aromatherapy bottle hanger with 99 yuan value.
The activities that beauty salons can plan for Tanabata should focus on festivals in time in line with the principles and directions of gathering popularity, expanding customers, selling products and building brands, so as to make the activities more famous and attractive, thus hitting customers' hearts and retaining customers.
Activity promotion:
1. Distribute coupons and DM leaflets on crowded streets.
2. Post posters and banners in front of the beauty salon.
3. Send roses, chocolates and other romantic lover gifts.
Precautions for activities:
1, the store layout of beauty salons needs to inject festive colors and more romantic Valentine's Day elements, and festive elements such as roses and pink balloons are essential.
2. The package launched by the beauty salon is limited to half a month.
3. Send warm flowers and chocolates to the beautician who goes to work on Valentine's Day, so that employees can feel the love and care of the beauty salon.
Tanabata in-store beauty activity plan 4 The annual meeting of Cowherd and Weaver Girl is coming, in such a warm and romantic festival. It is also a good day for beauty salons to carry out promotional activities. As Valentine's Day approaches, many female consumers will choose to do something they like. Therefore, beauty salon franchisees may wish to launch promotional activities with the theme of "comparable to Weaver Girl" according to consumers' psychology.
Activity theme:
You are more beautiful than the Weaver Girl &; Tanabata is about to benefit!
Activity purpose:
1. Increase the number of customers for your beauty salon through Tanabata activities.
2. Through the development of Tanabata activities, let the surrounding consumers know more about their own beauty salon franchise stores, so as to achieve the effect of promoting their own store brands.
3, through this activity, but also to achieve the role of maintaining old customers.
Activity time:
August 20xx 16 to August 20xx 18.
Active object:
Xxx beauty salon all new and old customers
Activity promotion form:
1, issue a bill along the street for publicity, and send promotional vouchers to target customers in the local busy streets.
2, SMS publicity, send blessings to old customers, invite them to join the beauty salon to participate in activities.
3. Promote on official platforms such as WeChat one week in advance.
4. advertise in conjunction with other businesses, and push advertisements on the radio if possible.
Activity content:
Scheme 1 "Unlimited True Love": On the day of the event, as long as men buy a "Valentine's Day Love Gift Package" in the store, they can go out to enjoy a long-term membership card in addition to preferential items. For a long time, you can enjoy a 10% discount on basic care items in beauty salons. And if you buy a gift box on Tanabata, you can also get flowers and chocolates.
Activity plan 2 "Vows of Love": This activity will only be held on August 17, the Valentine's Day of Qixi. As long as your husband and boyfriend write their vows to their partners on the day of the event, they will post these touching love stories on the love wallboard in the beauty salon lobby for everyone to witness. As long as couples or couples complete this activity, they can enjoy the facial project package worth 1500 yuan.
Activity Plan 3 "Infinite True Feelings": All female consumers who go to the store to spend money during the activity can get a coupon for the best love story, choose the love story that they think is the most touching, and attract consumers to actively participate.
Precautions for activities:
1. Make the sales tasks of beauticians during the activity and give them corresponding tasks. After the activity is completed, rewards and punishments will be given in response.
2. For such a romantic and warm festival, beauty salon franchisees should also decorate the festive atmosphere. The purpose is also to attract customers and stimulate their desire for consumption.
3. The pre-publicity leaflets of beauty salons should be infectious and impress the target customers with the most romantic, reasonable and considerate reasons, especially the male compatriots in activity 1 and activity 2.
Scheme of Beauty Activities in Tanabata Store 5 I. Theme of Activities
Love life and show love sincerely.
Activity (1) Theme: Valentine's Day lovers, unlimited true love.
Activity (2) Theme: If you love me, say it bravely.
Activity (3) Theme: Family is priceless, and love me is rewarded.
Second, the activity time
20xx August 1 to August 6th
Third, the object of the activity
1. Activity (1) Target audience: 23-45 years old, dressed appropriately, especially men who drive private cars and customers of beauty salons;
2. Activity (2) Target audience: husbands (or boyfriends) and beauty salon members of the participants in the activity (1);
3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;
Four. Activity content
Activity (1): "Valentine's Day lovers, unlimited true love" special offer.
During the activity, all men can buy a special package of "Romantic Couples" (worth 999 yuan) in the beauty salon to give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help over the past year. Beauty salon customers can also promote at the same time (couples can enjoy preferential activities);
Beautiful heart card can enjoy nine major discounts:
1, optional basic nursing items 12 times;
2. You can choose four body care items;
3. Send a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend);
4. On August 26th, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.
5. Get a famous men's belt (or a famous shirt and wallet);
6. Get a special cleanser for men;
7. Give male kidney care once;
8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;
9. you can get a 10% discount on the same day booking;
Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.
Activity (2): "If you love me, say it bravely".
During August1-August 6, 20xx, all men and husbands (or boyfriends, note: you don't have to buy the special package of "Romantic Warm Hearts for Couples") can get a token of love card in the beauty salon, write down their touching words and stick them on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their feelings for their lovers.
Activity (3): "Love is priceless, love me with a prize" best love story selection activity.
20xx From August 19 to August 26th (before 3: 00pm), all female friends can receive the best love words and choose their own best love words to express various rewards. All female friends who participate in the selection can get experience vouchers (or RMB vouchers) sent by the beauty salon, and they can get beautiful prizes by participating in the lucky draw;
On August 26th, 17: 00, the results were announced on the spot, and five awards were selected: the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners were selected (the awards and prizes were decided by the beauty salon);
Verb (abbreviation of verb) activity promotion;
1, key publicity time: five days before the event.
2, propaganda means:
A, send a list (theme: a letter to a man,);
B, hanging banners (activity theme);
C. Poster posting or X-box display (activity description);
D. newspaper clippings;
E, Tanabata couples advertising balloon publicity (heart-shaped pink balloon);
Remarks on intransitive verb activities:
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. Publicity focus: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the actual expression of love;
3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.
4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;
6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.
Tanabata in-store beauty activity plan 6 I. Promotion theme
Happy Valentine's Day on Tanabata, a great gift!
Second, the purpose of promotion
1. Use holiday promotion to stimulate customers' consumption and increase the sales performance of beauty salons at the end of the year.
2. Maintain old customers and expand new customers through promotional activities.
3, further enhance the feelings with customers, thereby improving customer loyalty.
4. Improve the strength brand of beauty salons.
Third, the promotion time.
Xx，xx，xx-xx，XX
Fourth, the promotion target.
New and old customers of beauty salons
Verb (abbreviation of verb) promotion form
Redemption+raffle+emotion
The promotion content of intransitive verbs
1, "Thanksgiving Gold Card" promotion
During the Valentine's Day activities on Qixi, all regular customers can get the "Thanksgiving Gold Card" in the beauty salon, and enjoy 8. 20% discount. In addition, the face value of this card can be exchanged for the corresponding consumption amount in the beauty salon during the activity.
2, empty bottle discount promotion
I believe many old customers have bought some products in beauty salons. For those used empty bottles, beauty salons offer preferential activities for recycling empty bottles. For example, you can get a 10% discount on empty bottles. Two empty bottles can be 15% off, and so on.
Seven, promotion matters needing attention
1. Before the promotion, beauty salons can hang banners outside the store, ask beauticians to hand out activity leaflets or call old customers to promote the promotion.
2. Set sales targets for beauticians, arrange corresponding tasks, and give corresponding bonuses according to the success rate after the activity.