Pinduoduo 9.9 is the operation mode of Pinduoduo "directional blasting". The so-called "directional blasting" is a market test reaction with low-priced products in a small range. After confirming that the product has the explosive potential, the platform will require merchants to mass-produce goods and lower the price again when the products are mass-produced and put on the shelves, thus attracting a lot of traffic; After the good flow of goods, the price of products has decreased again.

In this way, it finally ended, just like the plot of "knife knife" in "widowed". Even the aunts and grandmothers who had been looking at it at first and didn't want to buy it at all joined the mighty shopping army. It is this "directional blasting" mode of operation that has led many people to buy in a viral way in Pinduoduo.

The price in Pinduoduo is lower than other platforms.

First, the marketing model is different.

It can be found that Pinduoduo pays attention to group buying, and consumers can encourage relatives and friends to buy. At this time, there is a lot of room for price reduction, which is the usual "wholesale price". In this way, businesses can actually make money by "seeking quantity" to meet small profits but quick turnover.

Second, in order to seize the market.

Pinduoduo was established relatively late, and there are already many large-scale e-commerce platforms in front of it. In order to gain more market, Pinduoduo began to use "low price competition" to gain a large number of users.

In addition, we will find that there are many advertisements in Pinduoduo. In this context, Pinduoduo can get more investment, and then use these investments to subsidize businesses.