In the eyes of businessmen, women are a gold mine that can tap unlimited business opportunities. A woman's business opportunity is nothing more than beauty. Although it sounds very narrow, there are various opportunities. Judging from all the female consumer goods on the market, these products can be recycled. Summer has arrived, and a new round of war has begun on slimming products. Every year, various planners put forward many new concepts. However, weight-loss products can only make you lose weight for a while, and then you gain weight unconsciously. So I continued to lose weight the next summer. Therefore, there is a market for better weight loss products every year. Another example is the cosmetics market. It is not easy to update technology, but there are more and more concepts. Compared with other business opportunities, most industrial projects show the trend of changing business performance, while the difference of beautiful industries is that when new business opportunities appear, the impact on the original structure is not obvious. In the past two decades, women's consumption hotspots have been transitioning from clothing, makeup, beauty slimming and plastic surgery, but the emergence of new hotspots will not impact the former, and even have complementary effects. Take two cases after the article as examples. At one time, people in China didn't know what yoga was, but now yoga studios all over the country are thriving, and business is a good word. But this does not affect the survival and growth of other women's industries. World Entrepreneurship Laboratory (elab.icxo.com); In the small field of women's wear, when people shout that the industry is saturated, from dresses to Tang suits to casual wear, the threshold has found a shady place, waiting for customers to come to the door. It can be seen that this market is an infinitely expanding market. For entrepreneurs, the test of business ability in the later stage is better than the judgment of project selection in the earlier stage. With the popularity of overseas travel and the networking of mass information, investors from all over the world flock to Shanghai to provide brands and services, and women's comparative choices have virtually increased, and blind consumption and impulsive consumption will inevitably decrease. Once, a Taiwanese businessman from Wang Xing bought a gold shop on Huaihai Road at a high price, flaunting himself as a real Italian brand and a real French brand. Not long after being exposed, the life span is less than one year. After the settlement, it is still a loss. After all, girls with protein (idiot, idiot, neurotic) are a minority after all. Taking out real kung fu, real goods, real service and being tested is the first key to making women's money. Women spend money for a purpose. Even if they are cheated and spend money improperly, it is only an opportunity, and it is difficult to attract them to fall for it. The purpose of spending money is to look at the return of spending money from the perspective of financial management (related to securities finance), and the return on investment is the addition of their status and the promotion of their worth. Each of them wants to be a fashion leader and the envy of others, which requires operators to provide differentiated and personalized goods and services to meet the different desires of female customers. This is the second point for women to make money. The third key point is to make a reasonable marketing strategy by analyzing women's consumption psychology.