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Born in a Jewish family in Germany, Willy Strauss was tired of the hereditary clerical work of the family and followed his two brothers across the ocean to seek gold in the United States.

As soon as he arrived in San Francisco, Willy Strauss discovered that hearsay is hearsay and reality is reality. San Francisco is not arachis duranensis, so he didn't dig himself up. So Li Wei opened a grocery store.

One day, Li Wei was talking to a miner while selling goods. The miner said, "Wei Li, the canvas bag in your shop is really good." It is neither afraid of grinding nor dirty. Look at this bag I bought. It has been used for half a year and it is still intact. "

"Dude, the bag is durable, but look at your pants, your ass can't be wrapped. Can't just make money! " Wei Li said earnestly.

"It's not that I can't bear to spend money. It's really pants that don't look good. The work clothes worn by miners are all cotton, which is easy to wear out. Look at us. 10 There are 9 people like me. If only the work clothes were as strong as the canvas bag! " The miner said with a sigh.

As strong as a canvas bag, Wei Li muttered thoughtfully. He suddenly ran into the shop, grabbed a piece of canvas, dragged the miner to a tailor's shop, and asked the tailor to make canvas shorts for the miner. In this way, the world's first canvas overalls were born.

Later, a bold idea matured in Wei Li's mind. He decided to give up his small department store and immediately make work clothes.

Sure enough, canvas shorts were very popular as soon as they came out. It is durable and comfortable to wear, and is deeply loved by gold miners and cowboys in the west. Orders rained down on Wei Li. 1853, "Weili canvas pants company" was formally established. Weili began mass production of canvas overalls, targeting gold diggers and cowboys.

In order to greatly satisfy the tastes of consumers, Wei Li personally went down to the mining area to experience and observe the miners' work. In order to protect miners from mosquito bites, Wei Li replaced shorts with trousers; In order to make the trouser pocket durable, Wei Li changed the original seam into metal nails ... These new improvements are very popular with miners.

Later, when the French-made serge cloth prevailed in the United States, Wei Li found that it was not only wearable, but also more beautiful and softer than canvas, so he adopted this new fabric instead of canvas. Soon, Wei Li changed her pants to be close to her legs, making people wear them more upright and free. After years of improvement and renewal, "Weiliku" has formed a unique style and has been gradually replaced by the name "jeans".

Jeans invented by Willy Strauss have a history of 100 years. Jeans have not disappeared with the light at any time, but have been loved by more and more consumers and become a fashion that is popular all over the world.

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Main brands: American jeans brands Lee, M+FG and Japanese famous jeans brands Yen Jeans.

Antic denim

In 2004, the jeans brand designed by French designers Angelenos Philippe Naouri and Alexandre Caugant was finally established. The most striking feature is the large area embroidery in the pocket. In 2005, the sales volume was 300,000 pieces, and the starting price was $250.

Introduce the brand, logo and characteristics of jeans.

Antic denim

In 2004, the jeans brand designed by French designers Angelenos Philippe Naouri and Alexandre Caugant was finally established. The most striking feature is the large area embroidery in the pocket. In 2005, the sales volume was 300,000 pieces, and the starting price was $250.

acne

Like many Versace clothes and pants, acne jeans are also civilized with a unique "oblique" cut. Jeans brand was founded in 2000, suitable for slim people. In fashion, it is designed for jeans specially designed for models. Prices range from 199 USD to 375 USD.

Levi's premium

This is not another pair of trousers that we see in most Levi's shops in China. LEVI'S jeans was founded in 1890, and this PREMIUM was founded five years ago, and the design was inspired by LEVI'S classic design 50 1. Prices range from 88 dollars to 350 dollars.

nomadic tribe

Jeans brand was founded in 2000 and designed by five new york designers. It is made of denim from Italy and Japan, and the price ranges from 188 to 220.

diesel engine

DIESEL produces a pair of jeans at a price of 180, and at the same time, it also produces some jeans that have been specially washed, and the price is more than 300 dollars. The best design of diesel jeans is the cut of the hips.

Rogan

Cowboy company was founded in 200 1, USA. The fabric used is from Japan. Prices range from 280 to 350 dollars.

diesel engine

DIESEL produces a pair of jeans at a price of 180 USD. At the same time, it also produces some jeans that have been specially washed, and the price is more than 300 USD. The best design of diesel jeans is the cut of the hips.

Rogan

Cowboy company was founded in 200 1, USA. The fabric used is from Japan. Prices range from 280 to 350 dollars.

Li x-ray

LEE, a jeans company founded in 1889, launched a series of new products in 200 1, among which X-ray is the most eye-catching and very young, and the price ranges from $90 to 120.

Seven for all mankind

SEVEN JEANS was founded in the United States in 2000. In the United States, every girl aged 65,438+08 to 25 has at least one pair of cropped trousers. Prices range from 136 to $209.

Paper denim & cloth

The brand was founded in 1999. Jeans made of new york paper are made of Japanese cloth and are very comfortable to wear. Prices range from 180 to 2 10.

Sew carefully

Founded in 2004, it is the hottest jeans in the world. Tom wore sewn jeans at the premiere, which was called the most comfortable jeans. EARNEST is actually another company under the paper cowboy period.

Japanese denim is used. Prices range from 190 USD to 230 USD.

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Fashion trends:

People in the fashion industry in Taiwan Province Province pointed out that under the impact of the leisure wind, the most popular jeans in spring and summer this year are ultra-low waist jeans with only 6 inches from waist to crotch. In addition, denim will be more widely used in jeans, and the weight and color of jeans will be light. Other popular clues include:

First, the change of trousers waist: jeans popular in spring and summer, in addition to ultra-low waist fashion, got rid of the traditional design of wide waist and neat hem, and used dotted line and narrow hem splicing treatment, plus buckle belt circumference, highlighting the rough style of low waist.

Second, the retro color change of washing white: the color of jeans in spring and summer has always been light. In addition to dark blue, the biggest color change of jeans this spring and summer is the treatment of washing white, washing stones, rinsing and even sandblasting. In addition, the crotch shape has also changed, using different brush colors to make a cat beard-like wrinkle pattern.

Third, design changes; Three-dimensional jeans were popular in previous seasons. The design of jeans in spring and summer this year pays great attention to stitching and sewing technology.

4. With more and more choices of multi-functional technology fabrics, elastic lycra, light denim jeans with elastic and concave texture and skilled denim jeans have become popular hot spots this year, considering the wearing needs in spring and summer climate.

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