Aucma Group, as a well-known home appliance enterprise at home and abroad, has upgraded its home appliances in time through the informationization and intelligent transformation of traditional home appliances, and maintained its continuous competitiveness in the field of home appliances. At present, it has an annual output of 3 million electric freezers, refrigerators and display cabinets, and has the largest production base of fluorine-free freezers in the world. The freezer has been ranked first in the production and sales of similar products in China for ten consecutive years. In terms of refrigerators and display cabinets, we have successively developed a series of personalized products, such as double green eco-refrigerators, constant temperature kimchi refrigerators, kitchen refrigerators, cold and warm bright star display cabinets, and multifunctional display cabinets for drinking water refrigeration. Aucma refrigerators and display cabinets have leapt to the forefront of domestic counterparts; Aucma air conditioning also stands out among many brands of peers. Its products include wall-mounted, window-mounted, cabinet-mounted, central air-conditioning and other categories, and adopt frequency conversion technology, fluorine-free technology and bacteriostatic technology. Air conditioners rank among the top ten in China. At present, small household appliances are pregnant with a big market. Aucma has sprung up in the field of small household appliances, and its market share has risen sharply. At present, the market share of water purifiers ranks first in China, and the market share of products such as Yuba and water dispensers is also among the best. In addition, other high-tech products such as multifunctional ice makers, large-screen multimedia digital projectors, intelligent network vending machines, and environmentally-friendly electric bicycles are also emerging.
In view of the new situation of industrial and international development, Aucma Group has formulated a high-tech development strategy with high-tech industry as the core. At present, high-tech industries have involved new energy, marine life, optoelectronics and so on. High-tech products include lithium-ion batteries, marine biological products and ultra-high brightness LED epitaxial chips.
At present, the annual output of 30 million lithium-ion batteries has been successfully achieved, and the second phase of the project with an annual output of 40 million batteries will be put into production at the end of 2004. Products have been widely used in mobile communications, portable electronic products and electric vehicles. After expert appraisal, the main performance indexes such as battery capacity, cycle life and internal resistance of the product are at the international leading level, and it has been rated as a high-tech product of the National Torch Plan. In addition to selling well in the domestic market, products are also exported to the United States, South Korea, Southeast Asia, West Asia, South Africa and other countries and regions.
In marine biological projects, active substances are extracted from the ocean, and products such as conjugated linoleic acid (CLA) and highly unsaturated acid (PUFA) are developed, which are a variety of health care products, cosmetic raw materials and food and feed additives, and have a wide range of uses. Among them, * * * conjugated linoleic acid (CLA) obtained the batch number of national health food, and its preparation technology reached the world leading level. Products not only sell well in the domestic market.
In the ultra-high brightness LED epitaxial chip project, Aucma introduced senior talents with many years of experience in scientific research and production abroad as technical leaders, and realized the large-scale production of high brightness LED epitaxial chips. This product can be widely used in optical fiber communication, photoelectric conversion, instruments and meters, etc., and can also replace ordinary light bulbs as lighting, with a very broad development prospect.
Aucma's diversification strategy makes the business scope of the enterprise include not only household appliances industry and high-tech industry, but also financial investment industry and real estate industry. Aucma entered the financial services industry by holding China Everbright Bank and Yantai Commercial Bank. Aucma also manages real estate in Qingdao, Huangdao and Yantai in Jiaozhou Bay. Aucma has formed a multi-industry and group-driven development trend.
Aucma's existing industrial parks include: Aucma Development Zone Lingang Industrial Park, Aucma Development Zone Photoelectric City Industrial Park, Aucma Outsourcing Supporting Industrial Park, Aucma Jiaozhou Industrial Park, Aucma Marine Biotechnology Industrial Park, Aucma Yinan Electric Vehicle Industrial Park, Aucma Weifang Solar Energy Industrial Park, Aucma Zhejiang Electric Appliance Industrial Park, Aucma Yichang Industrial Park, Aucma Beijing Industrial Park, Aucma Vietnam Industrial Park and so on.
Aucma's scientific research institutions include Aucma National Enterprise Technology Center, three State Key Laboratories, Qingdao Household Appliances Research Institute, Industry-University-Research Consortium established with key universities such as Tsinghua University, Shanghai Jiaotong University and National University of Defense Technology, as well as China Household Appliances Research Institute, State Oceanic Administration and other scientific research institutions.
Through the implementation of internationalization strategy, Aucma's internationalization process has obviously accelerated. On the one hand, product exports have grown rapidly. Up to now, Aucma has exported more than 30 series and more than 200 specifications to North America, Europe, Japan and other countries and regions, and the export volume has doubled year after year. On the other hand, Aucma's cooperation with international well-known multinational enterprises has been continuously strengthened, and extensive cooperation has been carried out in many fields; In order to further integrate global resources and truly integrate into the world economic ocean, Aucma began to directly invest and build factories overseas. The refrigerator production project invested in Vietnam will basically be put into production, which is of great significance to the development of the entire Southeast Asian market. In addition, Aucma also established Aucma North America Company in North America. The launch of Aucma's direct investment in overseas factories marks the beginning of Aucma's international operation and its entry into the ranks of global multinational companies.
In the ranking of the top 500 Chinese enterprises in 2006 jointly issued by china enterprise confederation and China Entrepreneurs Association, this enterprise ranked 449th.
Qingdao Aucma Co., Ltd. was established on February 28th, 20 12 on the basis of the original Qingdao Aucma Electric Appliance Company.1998,65438+. It is the first high-tech listed company approved by Chinese Academy of Sciences and Ministry of Science and Technology in Shandong Province, mainly engaged in manufacturing, sales, technical development, technical consultation and technical services of freezer series, freezer series, ice machine series, beverage machine series, vending machine series and lithium-ion battery series. It has a production capacity of 6.5438+0.5 million freezers, 600,000 refrigerators, 300,000 display cabinets, 200,000 electric water heaters, 3 million small household appliances and 60,000 wine cabinets. For consecutive 12 years, the production and sales volume of freezer products ranked first in the country, the export volume ranked first in the country, and refrigerator products entered the sixth place in the industry. China is the largest manufacturer of professional supporting equipment for cold drinks and beer, and also one of the most influential suppliers of supporting products for cold drinks and cold drinks in the world.
From 65438 to 0995, Aucma was recognized as "the king of electric freezers in China" by the 50th World Statistical Congress and the National Technical Progress Evaluation Center. 1997, "Aucma" was awarded "China Famous Trademark" by the State Administration for Industry and Commerce; In 2002, Aucma was awarded the title of "China Famous Brand Product" by AQSIQ. In 2005, Aucma electric fans, water dispensers, rice cookers, electric heaters and Yuba ranked among the top five in the same industry in China, and became the "leading brand of small household appliances sales". In addition, as a rising star of Aucma, the production and sales of electric vehicles reached 300,000 in 2005, becoming the industry leader. In August, 2006, Aucma freezers, refrigerators and electric bicycles won the honors of "No.1 brand of customer satisfaction in freezer industry in China", "No.10 brand of customer satisfaction in refrigerator industry in China" and "No.1 brand of customer satisfaction in electric vehicle industry in China" in the 4th China market customer satisfaction survey.
Relying on the technical support of national enterprise technology center and internationally renowned refrigeration experts, Aucma has formed 20 series of products with nearly 1,000 specifications and models, ranging from home to business, medical care, catering and office, and has continuously maintained the international leading level in more than ten fields such as deep freezing, super insulation, energy saving, ecological simulation, constant temperature, intelligence, green fluorine-free, health care and pure nano-optical media technology.
Aucma actively implements the globalization strategy. In the process of cooperation with many multinational groups, including Fortune 500 companies, Aucma is inclusive, actively absorbs all advanced international management concepts and methods, comprehensively enhances the international competitiveness of enterprises, and uses 6Sigma to temper product quality, gradually realizing the integration of SZDP management mode and international advanced management concepts and methods represented by 6Sigma, and upgrading the company's process management to 6 Sigma level. Take the lead in passing the international certification of ISO900 1 quality assurance system, ISO 1400 1 environmental management system and OHSAS 1800 1 occupational safety and health management system in the industry, and take the lead in initially realizing the integration of the three systems. It has also passed many international certifications, such as European CE certification, American UL certification, Russian GOST certification, Australian COA certification, Saudi SASO certification, CB certification, etc. 100, and its products have been exported to five continents, taking the lead in realizing "zero complaints" on refrigerator exports to developed countries such as North America.
There is no best, only better. Aucma's innovation is endless.