1, Maotai Hotel adopts a series of development based on one product to ensure that the articles in the wine are done well; Do a good job in the main business, extend it up and down, and rationally expand the world outside alcohol. The development strategy of Maotai moon cake is low-fat health industry.

2. Maotai Hotel has increased its high-end strategy. The gradual upgrading of the product structure of Maotai red wine and the layout of high-end price bands will help to enhance the brand image and focus on the long-term development of the brand to create a billion-dollar brand. Reputation pricing and integer pricing strategies of Maotai moon cakes attract consumers. Reputation pricing method is to improve the cognitive value of potential consumers.