Every merchant can broadcast live on Taobao platform. As long as the live broadcast starts and ends, the system will save the normal live broadcast in the live broadcast of the merchant, which means that as long as the merchant broadcasts the live broadcast, it will be saved for as long as possible, and there is no maximum storage time limit.
Reasons for the unpopularity of live broadcast:
Taobao live labeling is too messy, and thousands of people lead to an increasing proportion of personalized recommendation traffic in Taobao. The more accurate the label of Taobao live broadcast, the better the positioning of accurate people. If the tags are too confusing, the system can't tell what tags they are, naturally it can't match the right crowd, and it can't recommend them to users to get traffic.
The traffic between Taobao live broadcast rooms decreased, which was affected by the industry and platform. Sometimes, there will be a sharp drop in traffic on the platform. If it is really a platform announcement, you can't help it, but this skyrocketing scene is rare, so don't think too much. There is also the influence of the industry, and some commodities are divided into off-seasons. Due to the sharp decline in the industry, the whole nature will be affected.
Precautions for live broadcast:
1, before doing Taobao live broadcast, everyone needs to plan their own store, plan the content of live broadcast, find out the advantages of the store, and fully understand the characteristics of the goods sold in the store.
Taobao live broadcast should be sincere and have its own characteristics. Sincere content is not necessarily good enough to explode, but it is not easy to become a meteor. The purpose of your live broadcast is to sell goods, not to be a star. Don't make mistakes.
Play whatever you sell. Don't digress. You sell home, the anchor knows nothing about home, you sell old godmother, you dance every day, even if the live broadcast is very hot and the traffic is very large, so what? Can we make a deal now or in the future? Isn't it enough to be puffy? Traffic is not the first priority, but trading is the first priority.
2, Taobao live broadcast is still content-oriented, taking content promotion, and live broadcast is just a promotion method. If there is no excellent content to attract consumers, no one is willing to pay. With excellent content, we can attract new customers and maintain old customers. The content of the live broadcast is varied, including lifestyle introduction, personality charm attraction, community value binding, hormone temptation and so on.