Successful Taobao shop opening case? Barron's Children's Wear: Focus on Flower Children's Wear.
According to the report of iResearch, there are more than 70 million infants aged 0-3 in China, among which the number of newborn babies reaches160,000 ~180,000 every year, which leads to a large-scale outbreak of demand in the maternal and child market, and the children's wear market has become an online potential market to be tapped.
However, in the environment where major brands and platforms are scrambling to seize the maternal and child market, segmentation seems to be a good way for small and medium-sized sellers to get a piece of the action. Tmall Barron flagship store is an early store on the road of children's wear segmentation. This shop mainly deals in dresses for girls' birthdays, banquets and stage lighting. Positioning 1~ 1.5 meters girl, exaggerated princess shape. For more than two years, although Taobao was born as an online brand, Barron's paid advertising investment accounted for a small proportion, basically relying on natural traffic, which was passed down from mouth to mouth in the mother circle. The advantages are: firstly, its functionality determines that the off-season is not as obvious as ordinary clothing; Secondly, it is suitable for SNS community promotion such as QQ group and Weibo Weitao gang. Third, when doing paid promotion, such as choosing the long tail word of through train, the bidding is low and the effect is good.
Successful Taobao shop opening case? Mumusan: a thoughtful literary shop.
In a Jinguan women's clothing store, the price of summer clothes is basically below that of 50 yuan. Based on these two points, most people's first reaction will be this low-priced store, and the DSR score will definitely be very low. But when you see that the favorable rate of this store is almost 100% and all DSR scores are above 40% in the industry, you will definitely want to know what kind of store this is. In the words of some netizens, this store is a miracle, and the third brother of the owner is even more a miracle.
Consumers generally feel bad about low-priced women's clothing stores, but the key difference between Jiang Mumu Sanjia and other low-priced stores lies in its good quality and high cost performance. Of course, the boss of mixed watercress? Third brother? It is also a catalyst for shops.
The literary female shopkeepers wandering in Douban are sharp and have their own personalities. They write some real heartfelt words in the shop, attract a group of customers through douban and these words, and firmly stick to these customers with cost-effective cabbage products. Word of mouth from these customers has brought more customers to the store. This whole process has turned Mumusan into a Jinguan women's clothing store where customers are willing to stay in front of the computer to kill the newly updated products.
Successful Taobao shop opening case? Joe Diu Diu: Black Boy of Literature and Art
It's nothing new that Taobao women's clothing market doesn't follow the literary style and accent, but it can walk out of its own characteristics from many literary styles and attract a group of specific consumers.
Beauty shop owners design their own clothes, model and write about Weibo, all of which are beautiful, but there are many such stories on Taobao. For consumers, the biggest highlight of Qiao Diu's original women's clothing store should be the decoration style of the literary times in the store.
The entire front page of Qiao Diu Diu's original women's clothing store is presented in a literary style newspaper typesetting. Like what? Headlines? Hey? Extra? Columns and other settings. At the same time, find out the selling point of each baby. Love the wind? Hey? Black humor? Hey? Contradiction? Hey? Through the interpretation of these words, wild children give each piece of clothing a different personality and life, supplemented by articles to analyze, the texture of old newspapers is full of retro literature and art, but not unconventional. I don't think many girls can resist the temptation of this kind of petty bourgeoisie.
Three strangers bloom:/kloc-how is the 0/00% favorable rate made?
No Want Want, no lights, self-help shopping, new store every Tuesday, each time 16 yuan. This kind of shop looks a little slow, but since it opened in 2008, it has risen to the crown in one year and 3 crowns in two years. Now it has become a women's clothing store with four crowns and three flowers, but it has always maintained the praise of 100%.
Sanmo Blooming Women's Clothing Store, which is full of mori women, has few products without customer service, but it makes consumers feel very comfortable when they enter the store. As the owner said, we don't open a self-service shopping store with Want Want. In thousands of stores, we want to keep the differences. There should not be too many employees, but they should be like family members, and the products should not be too miscellaneous for customers to really like; Don't develop too fast, you can always look back.
Instead of doing some difficult services, it is better to focus on making products well, so that users will really like the products in the store, thus creating a word-of-mouth effect. Of course, this does not mean that the store can ignore the needs and experiences of consumers, and the store will deal with various issues such as the return of consumers as soon as possible. At the same time, the store will send all kinds of postcards and small gifts to consumers to make them feel comfortable through these intimate services.
Successful Taobao shop opening case? Elwing: wet customization of model shop owner
As soon as you enter the homepage of Elwing women's clothing store, you can see a full screen of beautiful photos, perfect dress, fashionable shape and excellent positioning, which can't help but make people feel: it's really professional! The owner of the so-called Elwing women's clothing store, as a popular model in Ruili, naturally brought super popularity to the store. Another female shopkeeper, a designer studying in France, brought exclusive products from the store.
One is a popular model in Ruili, and the other is a designer studying in France. It can be said that the retro fashion of the store is perfect. In addition to beautiful models, the clothing matching, visual design and photo shooting of the store will make consumers linger. At the same time, the owner will give the clothes of the shop to other Ruili models, fashionistas or hosts. And spread them through opinion leaders to gain a group of die-hard fans.
Elwing has the advantage of being a shopkeeper, but for most Taobao shopkeepers, this successful way is difficult to imitate and copy. One thing that can be learned is that Aier Wing has a clear positioning and adheres to the retro little woman style; Second, the price is moderate. Every dress is its own original design, unique. The price is around 200 yuan, and selling it on Taobao is also easy to be accepted by buyers.
Successful Taobao shop opening case? Saint Moi: Small and medium-sized sellers also open physical stores.
This online shop is positioned as the five crown Taobao women's clothing store that originally designed fast fashion women's clothing. It opened in 2009. Up to now, there is only one C store, and the owner designs his own clothes and then finds a local factory in Guangzhou to produce them by OEM. The new cycle of online shop is about 20 models in half a month. When a style is sold out, it won't be replenished. Many buyers complain that they can't buy clothes they like. In order to meet the timely demands of consumers, Moi's family started to open physical stores in Shanghai, Chengdu and Hangzhou from 20 1 1, all located in residential areas. Online and offline complement each other, and customers have dual channels to choose from. Clothes sold online can be bought in physical stores, and entities that are not easy to sell can also help sell inventory.
The physical store will decorate a set of three bedrooms and one living room in the community into a simple style consistent with the brand image. The living room was decorated into a clothing exhibition hall, with personalized design and soft sofa; A fitting room transformed from a bedroom, covered with mirrors and thick carpets, where customers can try on 10 clothes at one time, show their clothes and listen to other people's opinions. All this, just like a shop assistant coming to the door with clothes, makes customers fully feel the relaxed and casual shopping environment.
While enjoying one-on-one service, you can also hear professional and effective clothing matching suggestions. In order to ensure that only one customer or the same customer can be received in each time period, customers must make an appointment by phone or private letter in advance to experience in the physical store. In this way, Weibo marketing and hunger marketing are skillfully combined to show more waiting orders in Weibo. When customers see a long line in front of a store, do they also have the impulse to go in and spend some money?
Successful Taobao shop opening case? The secret of crab: the surprise brought by creative vision
Putting underwear on your face and taking pictures, it is estimated that only the crab secret family can do it. The problem is that this photo is still hot! From the sales in 55 yuan on the first day of opening the store to the sales of 47,000 yuan per day, it only took more than one year for Crab Secret to become one of Amoy brands.
If we want to say what makes crabs sneak forward, creative visual design is essential. On July 1 day, 2009, Crab Secret won the favor of the boutique online goods of Taobao Support Program with its excellent visual expression, and participated in three major theme promotion activities, and its sales increased by leaps and bounds.
Pictures are not the key to a shop, but a good picture can definitely make a shop on the next floor, and the shop is like this. The comfort of underwear is very important to us, and the permeability of underwear is transformed into the smell of underwear, and what can best explain the smell? Nose! Thus, a very expressive and shocking picture was born.
Successful Taobao shop opening case? Hua Shengji: Tradition can also lead fashion.
It's easy to see more stereotyped men's wear styles. Hua Shengji Tang suit, which combines China's traditional craft and fashion design, has been improved and innovated at the same time, becoming a Tang suit brand that young people can easily accept and love to wear. Hua Shengji's positioning is high-end, and it is still highly respected by young people.
Hua Shengji can stand out among many men's wear brands, largely because of its uniqueness. Tang suit itself is a relatively small category, and the traditional Tang suit has long been ignored by young people. The improved style of Hua Shengji Tang suit not only inherits the traditional culture of this nation, but also inspires the perseverance of traditional men, and captures the hearts of young men in style and spirit.
Of course, we also know how many men's clothing stores have this festival, and not everyone can be a miracle.
Successful Taobao shop opening case? Hailing Mountain Treasures: Native products on the tip of the tongue
As early as 2009, when the awareness of e-commerce of agricultural products was not yet rising, Hailing Shanzhen Store began to subdivide local products: local products in food and Qingchuan wild local products in specialty products. Release? Mountain folk goods? Moving online, it has achieved three crowns at present, and the annual sales of 20 12 reached 3.5 million yuan. Sales growth may not be particularly fast, but the store now has 230 thousand old customers, and its best-selling product, farm soil honey, has sold tens of thousands of kilograms.
Today, people pay more and more attention to food safety and quality, and the local specialty food is really touching. However, honey, bamboo shoots, mushroom and fungus, which grow in the sky, are not so easy to control in terms of yield, collection cost and logistics cost. When the explosive economy is popular, it seems that the sellers of local products can only sigh secretly.
Hailing Shanzhen can go today, largely because of the spread of word of mouth. Zhao Hailing, the shopkeeper, has set up a blog. She took photos of picking up the goods every time she went up the mountain, put the experience and pictures of picking up the goods on her blog, and put them on the front page of the store and the baby details page. All the photos make customers feel the reality of the scene. Not long after the blog was launched, the click rate exceeded 300 thousand, and the sensitivity of customers to this information can be imagined. Since then, Weibo, the official of Hailing Mountain delicacies, and Weibo, the personal of Zhao Hailing, often have photos and contents of picking up goods on the mountain.
On the other hand, Zhao Hailing registered the trademark for the store earlier, packaged the products of the store uniformly, and put the food circulation license and product production license in the store, which virtually made customers feel the guarantee of the product quality of the store. This has raised the threshold of competition to a certain extent, and avoided the scuffle of homogenization and price war.
Successful Taobao shop opening case? A & ampI women's bag: The material is small and beautiful.
At present, the main bag materials on the market are leather, PU, cloth, PVC, plastic, etc. It is still very new for most people to use car seat belts as bag materials. In fact, in 2006, the first seat belt bag was already available. A & I am the first brand in China to apply for a seat belt patent.
When you think of the seat belt, you will definitely see the strong belt on the car. It is no problem to protect our personal safety, but will it look good when you use it as a bag? Everyone is talking about being small and beautiful, and everyone should take the road of subdivision. But how big are the plates in the market segments, and how many consumers can accept this idea? This pair of A &；; I flagship store is a problem that they need to face and try to solve.
The biggest highlight of the seat belt bag is the seat belt. The advantage of the seat belt lies in its firmness, but it also inevitably makes people feel silent, clumsy and unfashionable. And a&; I flagship store, from the bag style and visual design, have adopted gorgeous colors. They have a special design team and professional designers, and each bag has a different knitting method, which can be said to make the best use of everything. Every quarter, a new series will be launched, and the material will never change. These have changed consumers' preconceptions about seat belts to a certain extent. The details page of the store also highlights the technology and quality of the bag in many places, highlighting the quality and environmental protection of the seat belt bag. In this way, in terms of material distinction, it is unique and has formed a dislocation competition with the leather bag.