"MS" is the abbreviation of "magic figure", which means magic figure. The birth of "MS" brand is a continuation of the romantic love story that happened on the Champs Elysé es in Paris, France. "M" stands for gentle gentleman in France, and "S" stands for beautiful and fashionable lady. We met on a sunny afternoon, and a romantic love story began because Miss S mistook Mr. M for someone else. As Hugo, a famous French writer, said in his works, "Love at first sight, when you are at your best, I love you at first sight". Love at first sight begins with "holding hands" and gradually sublimates into a kind of trust, happiness and dependence. Hold your hand, grow old with your son, hold hands with the future, and hold hands with the lady.

Brand slogan: understand fashion, understand you better!

Brand Mission: Shaping Essence _ Women

Brand style: simplicity, fashion and Europeanization.

Brand Advocacy: Health, Comfort and Environmental Protection

Brand target: fashionable women aged 24-38.

Brand model: specialty stores, supermarkets and combination stores.