Business plan for fresh graduates (5 highlights) (1)? Brief introduction of business plan project of drugstore development branch
? I. Entrepreneurship background
? Looking closely at the pharmaceutical market and related pharmaceutical reform policies, the traditional small pharmacies will gradually be replaced and merged by large pharmacies and chain enterprises, and the traditional price tactics will gradually be replaced by the service system, thus giving birth to a brand-new service concept of pharmaceutical sales enterprises, namely chain pharmacies.
? This is an opportunity for us to create a new service system in the pharmaceutical market.
? Current business situation
? The pharmacy was established in July of 1999, formerly known as the pharmaceutical affairs management department.
? Later, it was transformed into an individual pharmacy. At present, it is located at No.31with a business area of 76 square meters. There are 5 employees, 4 of whom have obtained professional and technical titles in pharmacy.
? At present, the customers in this store are stable. After renovation this year, the store has taken on a brand-new look, creating a good shopping environment for customers, and the passenger flow is constantly rising. Based on this, we plan to develop another branch with a start-up capital of about 200,000 yuan.
? Due to the renovation of the storefront and the increase of new varieties, the financial pressure is relatively high now.
? Based on this, I hereby apply to your bureau for a venture loan as the start-up capital for developing branches.
? Two. Project creativity
? In this regard, we suggest setting up a drug retail branch as our initial plan.
? The original address of the pharmacy was chosen in the street, with the rural area as the development market.
? The difference of our project is to establish a sales model combining characteristic projects with ordinary projects according to high-incidence cases (rheumatism, cardiovascular and cerebrovascular diseases, etc.). ) In the early township pharmacies, our unique pharmaceutical sales service system was implemented at the same time.
? The system collects the personal information of each customer and the information of family and friends in the database by establishing the VIP personal database of customers, so as to improve our medical service and after-sales service in the sales process, which is the innovation and highlight of this business plan.
? Through this humanized and all-round medical service, we can build a bridge of trust between pharmacies and customers, so as to improve customers' loyalty to our pharmacies, help people understand health medical services, win the favor of most consumers in the market, and thus gain a greater share of the pharmaceutical market.
? Three. market analysis
? Our initial venture base was chosen in a rural market town with a relatively perfect medical service system.
? Looking at the rural market again, although the overall consumption level is too low and the medical service system is not understood, the government is expanding.
? Efforts should be made to develop community health services, improve the financing standards and support capacity of the new rural cooperative medical system, and strive to alleviate the problems of difficult and expensive medical treatment.
? At the same time, the survey found that some pharmacies have set up membership card system, and consumers are very curious about it, but their low service quality makes consumers eager for high-quality service.
? Therefore, today's pharmaceutical sales system will gradually withdraw from the stage and be replaced by high-standard sales services.
? Advantages of rural market:
? The competition encountered is obviously reduced, and it is easy to occupy the dominant position in the market.
? Treat all manufacturers equally, regardless of "brand" or "non-brand"
? The barriers to entry are low.
? Avoid the trouble caused by drug bidding and purchasing.
? Channel control is relatively easy.
? Project advantage
? Through the sales of this system, customers essentially buy services with their heart, not just drugs.
? The words, deeds, communication skills and service level of all staff in pharmacies can make consumers feel cordial, comfortable, admired and satisfied.
? Its main advantages are as follows:
? Change the inherent mode of pharmacy and improve humanized service.
? Improve the drug safety and knowledge level of drug buyers.
? Promote the development of the pharmaceutical sales system from the simple drug procurement stage to the medical service stage.
? Obtain a wider and more fixed source of customers, thus reducing the cost of drugs.
? Increase the income of pharmacies.
? The doctor-patient relationship is harmonious and medical development is better.
? Project prospect
? This project is the initial stage of the transformation of the pharmaceutical market from "purchasing drugs" to "purchasing services". According to the requirements of social development, this system will become inevitable.
? For the relatively mature foreign medical services, domestic medical services are still relatively lacking, even zero, and only Shanghai has formulated relevant molding regulations.
? Based on such a blank market, we should seize the opportunity to start a business in the early rural small market, and then enter the rural big market when the concept is mature, and achieve great success in the later stage through the strategy of encircling the city from the countryside.
Business plan for fresh graduates (5 highlights) (2)? I. Introduction of the Project
? Project Name: Green Base
? Project scale: 50 square meters supermarket
? Project infrastructure: 7 vegetable containers, 2 electronic scales, 5 colorful pages of exquisite vegetables, 8 advertising banners, 2 tellers, 2 buyers, 2 air conditioners and computers 1 set. Audio equipment 1 set, 6 cameras, 2 cashier facilities, lighting facilities 1 set, several packaging bags, cleaning appliances 1 set, and several publicity pages every quarter.
? Brief introduction of project products:
? Vegetables:
? 1) Root vegetables: including radishes, carrots, turnips, etc.
? 2) Cabbage: including Chinese cabbage and green vegetables.
? 3) Solanum fruits: including tomato, eggplant and pepper.
? 4) Melons: including cucumber, wax gourd, pumpkin, bitter gourd, zucchini, etc.
? 5) Beans: including kidney beans, cowpeas, peas and lentils.
? 6) Green leafy vegetables: including spinach, celery, lettuce and fennel.
? 7) Potato taro: including potatoes, yam, ginger, etc.
? 8) Onion and garlic: including onion, garlic, onion, leek, etc.
? 9) Aquatic vegetables: including Zizania latifolia, arrowhead, lotus root, cress, etc.
? 10) Perennial vegetables: including bamboo shoots, day lilies, asparagus, lilies, etc.
? 1 1) Edible fungi: including mushrooms, straw mushrooms, mushrooms, fungus, etc.
? Fruit:
? 1) Berries: strawberry, kiwi, blueberry, persimmon, banana, longan and litchi.
? 2) Pears: apples, pears and hawthorn.
? 3) Drupe: peach, apricot, plum, jujube, cherry, olive and plum.
? Second, the project analysis
? 1. The living standards of urban and rural residents have been continuously improved, and the consumption concepts and methods have undergone profound changes. People have stricter requirements on food safety and are willing to buy products or services with better quality or relatively higher price.
? With the frequent occurrence of food safety problems in life, the government has strengthened the supervision and management of the market to ensure that people have a healthy consumption environment, which is also conducive to creating a good market environment. Green marketing can go head-on, which shows that the market potential of green products is very huge and the market demand is very extensive.
? At present, people are relatively well educated, have strong consumption ability, have certain taste and taste requirements for lifestyle, have advanced consumption concepts, have certain taste requirements for products or services they consume, and are willing to accept good consumption environment and products.
? Due to the progress of technology, people produce out-of-season vegetables through greenhouse technology, and the progress of preservation and refrigeration technology during transportation ensures that people can eat all kinds of fresh and nutritious fruits and vegetables all year round.
? 2. Analyzing the consumption behavior of vegetables from the perspective of demand, vegetable research shows that fresh vegetables are still the main body, and the per capita consumption level of fresh vegetables of urban and rural residents in China will remain at a relatively stable level in the future 10. The total demand of vegetables will increase with the growth of population, and the importance of vegetable quality and safety will also increase. In the future, the consumption structure of vegetables needs to be adjusted, and the consumption demand for processed vegetables will increase.
? The main characteristics of consumers' market buying behavior:
? (1) The purchases in the consumer market are diverse, different people have different hobbies, and different vegetables have different nutritional values. In addition, people eat several different vegetables at a time, so people have diversified choices when choosing vegetables. They will buy different vegetables at a time.
? (2) From the perspective of transaction scale and mode, there are many buyers in the consumer market, the market is scattered and transactions are frequent, but the number of transactions per transaction is not much. Therefore, the vegetable market requires a high turnover rate of vegetables, and vegetables are perishable, so we must do a good job of preservation.
? (3) As a daily necessity, consumers' demand elasticity is small, and the pattern of oversupply of vegetables and buyer's market will exist for a long time, and consumers' purchases will be induced to a greater extent, and they will have a better response to some promotion methods.
? 3. Damaged vegetables or fruits produced during the transportation of fruits and vegetables should be treated in different ways according to the degree of damage. Slightly damaged vegetables should be promoted at a discount and treated at a low price. Seriously damaged vegetables or fruits should be treated directly. In the course of operation, the tallyman sorts the fruits and vegetables in the store every day, discounts the fruits and vegetables that have not been sold for a long time, and directly treats the rotten fruits and vegetables. Check vegetables and fruits in time to see if they are in the shelf life or in the early stage of deterioration, and select foods with obvious changes in color and taste in time. In the case of unstable vegetable prices, inform consumers in advance of products that will increase or decrease prices, so as to facilitate consumers to choose. And try to encourage consumers to choose goods with slightly lower prices to avoid the profit loss of the supermarket itself caused by the accumulation pressure of high-priced goods.
? 4. In the early stage of opening, we mainly let consumers know about our fruit and vegetable shop by means of low-cost penetration. In order to attract consumers to keep buying, we have adopted various promotion methods:
? (1) Distribution of publicity pages: elaborate and exquisite publicity pages, clearly indicate the promotion activities in the store, and distribute them in the community to attract consumers to buy.
? (2) Time-limited buying: select several kinds of fruits and vegetables that consumers buy most often and occasionally, and buy them in a limited time to attract customers, increase the popularity of the store and drive the sales of other fruits and vegetables.
? In the normal business operation in the future, in order to ensure customer flow and attract more customers, the green base can adopt the following different promotion methods:
? (1) Today's special offer: launch a special vegetable or fruit every day to attract consumers to buy it.
? (2) Festival promotion: On some important holidays, some vegetables and fruits in the store are discounted or coupons are issued (coupons can only be used in cash at the above denomination and cannot be exchanged for cash.
? (3) Membership points: If the one-time shopping amount in our store reaches 30 yuan (including 30 yuan) or above, you will receive a beautiful membership card, which can accumulate points, and one yuan can accumulate one point. Those who reach 200 yuan or above can be redeemed for some beautiful gifts or coupons with different values. The higher the number of points, the larger the denomination.
? Third, capital construction funds.
? Fruit and vegetable shelves: 150 yuan each, 7 * *, total 1050 yuan.
? Electronic scales:1each in 20 yuan, ***2, totaling 240 yuan.
? Air conditioner: 3000 yuan for one set and ***2 sets, totaling 6000 yuan.
? Computer: 3,000 yuan per set, * *1set, totaling 3,000 yuan.
? Cashier facilities: 20xx yuan each, ***2 pieces, totaling 4,000 yuan.
? Rent: 4000 yuan * 12 months =48000 yuan.
? Decoration: wall renovation, lighting facilities, monitoring facilities, a total of less than 5000 yuan.
? It costs about 20xx yuan to handle the business license and tax formalities.
? The above total: 69,300 yuan.
Business plan for fresh graduates (5 highlights) (3)? Chapter I Enterprise Products and Services
? First, the business model of enterprises
? Centralized procurement, processing and distribution of raw materials, assembly line production in various stores, and self-service for customers.
? Learn from the business models of well-known chain restaurants in China and the West (such as McDonald's, KFC and Kungfu). ) and improve it according to regional characteristics.
? Second, the main product structure of the enterprise:
? The previous product * * * consists of three pieces: a, Xiangfan beef noodles/soup powder series with yellow wine and soybean milk; B) Jiangsu and Zhejiang soup packets series are served with various kinds of porridge (corn porridge, red bean porridge, clear porridge, etc. ); C, western pastry series include milk and coffee.
? Third, central catering and direct catering.
? Noodles series and soup packets series are directly operated by the company.
? Fourth, add catering.
? Western-style pastry series invites famous cake brands to join (such as Niu Niu and Crown). ).
? V value-added services
? If the scale permits in the later stage, a breakfast card with one card/bus card can be set up, which can give appropriate discounts to students, the elderly and socially disadvantaged groups. Add some convenient services (such as storage, mailing, dry cleaning, etc.). ) realize real people's livelihood in various stores.
? Six, service quality control
? Linking customer satisfaction with the performance of each management, the company uses regular supervision and inspection, mysterious customer opinion survey, consumer feedback and other methods to monitor and improve service quality.
? Chapter II Industry and Market Analysis
? I. Industry and development prospects
? At present, the breakfast market in Xiangfan is still in three stages: poor dining environment, poor quality and hygiene, and poor service awareness. There is no professional and formal breakfast brand. Due to the low profit of breakfast and the lack of chain operation, no one in the local catering industry is willing to invest in the development of chain breakfast. It is in sharp contrast to the fierce competition scene of traditional New Year's Eve dinner, special catering and night market catering.
? However, with the change of consumption concept of modern urbanites, more and more people are willing to go out for breakfast to save precious time, and they are paying more and more attention to the quality of breakfast. The pattern of the market is changing, and the brand breakfast has come out. Breakfast will become a vast market with unlimited prospects.
? Second, the analysis of tourist market
? Xiangfan is a large, medium and second-tier city, with a permanent population of 1 654,380+million, ranking second in the province, and is a key development area for the transfer of national industries to the central and western regions. At present, regional output value and per capita income are growing rapidly.
? Xiangfan people have always had the habit of going out early and returning late. About 60% people choose to eat out every morning. According to the current standard of 4 yuan per capita, it will be a big market with an average daily income of over 2.6 million (165438+ million *60%*4 yuan).
? Third, market competition and countermeasures
? The biggest competition comes from ubiquitous and low-priced roadside stalls, noodle restaurants and so on.
? Peace of mind breakfast is determined to be a civilian breakfast project. We reduce the operating cost to the minimum through a series of measures, such as centralized procurement to reduce the food cost, standardized assembly line operation to reduce the labor cost, and scientific site selection to reduce the rental cost, so as to provide a truly inexpensive and value-for-money breakfast.
? Four. Government industrial policy
? People can rest assured that breakfast has been listed as one of the national key livelihood projects, and local governments have corresponding support policies. In many first-and second-tier cities, there are well-developed assured breakfast brands (such as Suzhou 100 assured breakfast project).
? Peace of mind breakfast plan also tries to absorb laid-off workers, migrant workers and other socially disadvantaged groups in terms of human resources. Strive to become a regional laid-off and reemployment demonstration enterprise.
? Chapter III Marketing Strategy and CIS Plan
? First, the marketing objectives
? Let the Anxin breakfast brand go deep into the hearts of Xiangfan citizens and become the best choice for people to eat out in the morning.
? Second, the marketing strategy
? 1, sponsor public welfare undertakings.
? 2. Help the disadvantaged groups.
? 3. Actively participate in community activities.
? 4. Give back to the society appropriately.
? 5. Never advertise with high investment.
? Third, the marketing team building plan
? In the case of stable operation of each store, the company set up a promotion department, a promotion manager and a promotion representative in each store.
? Main responsibilities of promoters: collecting customers' opinions, promoting customer care culture, organizing promotional activities, conducting business circle surveys, etc. (refer to the working mode of McDonald's and KFC promotion groups).
? Four. CIS plan
? MI (Thought Identification System): Vigorously promote the business purpose within the company, and always strive to provide customers with excellent catering value, so that it can be integrated into everyone's thoughts and behaviors.
? BI (Behavior Identification): Drive the company to actively participate in social welfare activities and practice a company's social responsibility with practical actions; Strictly implement operating standards in daily work, pursue high-level QSC (quality, service and cleanliness), and let customers feel real value.
? VI (Visual Identification System): Uniform uniforms, signboards, tableware, logos, etc. Register the trademark of Anxin Breakfast, and use the unified logo in business and external activities.
? Five, catering cultural activities marketing strategy
? 1. Make the beef noodle series of Anxin Breakfast one of the representatives of Xiangfan's special cuisine.
? 2. Take healthy nutrition as the focus of brand development strategy, so that customers can really eat with peace of mind.
? Chapter IV Project Construction Plan
? I. Content and scale of project construction
? 1, central kitchen:
? Warehouse: a dry warehouse and a wet warehouse.
? Processing room: noodle processing booth, packing box, beverage booth, seasoning booth.
? Distribution: Rent a van (with refrigeration function).
? 2. Stores:
? The business area is about 300-400 square meters, which can accommodate 10-20 scattered tables; The kitchen is translucent so that customers can see the whole operation process; The kitchen is divided into three stalls: noodle stall, set meal stall and west point stall; There is a self-service ordering counter in the lobby (customers pay the bill first and take food from each booth with computer receipts).
? Second, the project site selection and regional overview
? Site selection standard: 1, and there are residential areas, markets, hospitals, supermarkets, office buildings and schools nearby.
? 2. Competitor gathering point.
? 3. Pay attention to avoid the operating pressure brought by high rent.
? Overview of the project area: Breakfast in Xiangfan area is mostly concentrated near the river, major hospitals, vegetable markets, schools or residential areas. Most of them are decentralized, and the shop area is about 30-50 square meters. The road occupation phenomenon is common and the surrounding sanitary conditions are poor.
? Third, the construction cost control
? 1, and the basic decoration cost of the store is about 30,000 yuan.
? 2. The purchase cost of hardware facilities and kitchen utensils is about 25,000 yuan.
? 3. The renovation of the processing center and the equipment cost are about 50,000 yuan (the air-conditioned room temporarily replaces the fresh-keeping warehouse and the freezer temporarily replaces the frozen warehouse).
? 4. The investment in office facilities is about 30,000 yuan (computer automation office, cashier and material control system).
? 5. Other facilities are about 20,000.
? Chapter V Development Strategies and Objectives
? First, the company's long-term development strategy
? Look for a reasonable profit growth point under the guidance of business purpose, so that the brand of Anxin Breakfast can make sustained, benign and stable profits.
? Second, the strategic development goals
? Make Anxin Breakfast the most successful breakfast brand in Xiangfan and even Hubei.
? Third, the enterprise management development strategy
? Make every effort to reduce operating costs and provide every customer with products with extraordinary value.
? Chapter VI Company Management
? I. Organizational structure of the company
? The staffing of the previous branch: store manager 1 name, reserve cadres 1 name, promotion representatives 1 name, dishwashers 1 name, and 6 employees (the number of employees is arranged according to the business situation).
? Staffing of logistics center: person in charge of logistics 1 person, 6 workers.
? Second, the management mechanism
? 1. Establish standard operating procedures.
? 2. Establish a systematic training system.
? 3. Establish a perfect promotion mechanism.
? 4. Establish a perfect supervision mechanism.
? 5. Improve digital management.
? 6. Standardized service standards
? 7. Establish a customer satisfaction management system.
? 8. Strengthen the construction of employees' professional mentality.
? 9. Strengthen the supervision of service process.
? Third, the human resources plan
? 1, an open and transparent promotion mechanism
? 2, continuous cycle of learning and training
? 3. Continuously reserve management talents.
? 4. Strive to improve employee satisfaction.
? Fourth, corporate culture.
? Respect individuals, pursue Excellence and grow together.
? Chapter VII Financial Analysis
? I. Forecast of operating income
? In the early stage, the price of products was 65,438+05% higher than that of market peers (the extra cost of improving quality, service and cleanliness), and the average daily turnover of each store in the early stage is expected to be around 2,500 yuan. Under the per capita consumption level of 6 yuan, it receives about 400 guests every day, and the annual growth rate of turnover is estimated to be 60%. After one year, the daily turnover reached about 4000 yuan.
? Second, operating costs.
? Food cost (raw materials): 35%
? Operating costs: (energy, loss, transportation, taxes, rent, etc. ) 25%
? Labor cost: (labor) 13%
? Management cost: (indirect labor) 2%
? Net profit: 25% (profit rate is directly proportional to turnover)
? Third, the financial analysis conclusion:
? The catering industry has a fast cash flow, and after the initial investment, there is no need for large investment in the follow-up.
? Peace of mind breakfast is distributed centrally in the central kitchen. In the case of fewer stores in the early stage, the operating cost is relatively high. With the increase of stores, indirect costs will gradually decrease.
? It is estimated that the investment can be recovered in one year.
? Chapter VIII Description of Financing Demand
? I. Capital demand and use plan
? The initial investment is 300,000 yuan, of which the infrastructure cost is about 240,000 yuan, and the remaining 60,000 yuan is used as working capital.
? It is estimated that one year later, Anxin Breakfast will expand to five stores, and an additional investment of 200,000 yuan will be made in the process.
? Subsequent development can only rely on business profit.
? Two. Investment plan and equity structure
? 1. The cash contributor undertakes all capital investment and holds 80% shares of Anxin Breakfast brand;
? 2. The plan executor (hereinafter referred to as the manager) holds 20% of the shares of Anxin Breakfast.
? 3. Both parties shall strictly implement the cooperation code, increase investment in time, and shall not misappropriate, withdraw or transfer the brand assets of * * * in disguised form.
? Three. Investor rights arrangement
? 1. Cash investors are responsible for supervising the company's financial situation and investment strategy.
? 2. The management is responsible for the overall operation of the company.
? The company's finance is transparent to both parties.
? Four. Suggestions on investors' participation in the company's business
? 1. In general, investors are not allowed to interfere in the company's business, but only supervise the company's financial situation.
? 2. If there are serious mistakes in the company's operation, resulting in normal operation or serious damage to the brand image of Anxin Breakfast, the investor can appoint another manager after the decision of the board of directors, and the ownership structure of both parties remains unchanged.
? V. Exit Procedures of Venture Capital
? 1. From the date of official operation, investors shall not withdraw their investment in any form within three years.
? 2. After the expiration, the investor can withdraw the capital and return the equity only after the two parties reach an agreement through friendly negotiation.
? Note: Please refer to the cooperation rules for details.
? Chapter IX Risks and Countermeasures
? I. Industry Risks and Countermeasures
? Breakfast industry is a low-input, low-risk, low-income industry, and only through high passenger flow can profit be guaranteed. Therefore, we must improve the comprehensive value of quality, service and cleanliness in order to make the brand occupy a leading position in the industry.
? Second, the market risks and countermeasures
? The consumption of breakfast market in Xiangfan is low (it has increased a lot in recent two years), and the risk of price competition is high. The price of Anxin breakfast is slightly higher than that of market peers, and we make customers feel value for money by improving the overall dining quality.
? Third, operational risks and countermeasures
? The profit margin of breakfast is low, and the biggest risk in the business process is waste and internal friction. The company has established a perfect profit control system, and made the personnel structure as flat and efficient as possible in terms of human resources.
? V. Force Majeure and Countermeasures
? Establish good citizen relations and win the support of all parties in case of force majeure.
Business plan for fresh graduates (5 highlights) (4)? The format of personal business plan can be roughly divided into general type and format type. The so-called universal format refers to the outline that ordinary enterprises or ordinary people will put forward when making business plans. These outlines may vary slightly according to the content of entrepreneurial activities, but the overall outline will include:
? 1) summary
? 2) Basic data
? 3) Present situation and future of industry (macro-environment)
? 4) Business Plan 5) Advantage Analysis
? 5) Risk assessment
? 6) Financial forecast
? 7) Summary and other major projects.
? As for the so-called format types, most of them have specific uses and rich styles, whether it is loan application, research plan, subsidy application or special bidding specifications. Although each format will be different due to the content of the accepting unit and activities, it is a common feature of format plans to standardize the content of delivery materials by asking questions in the form.
? As for the components of the plan, it should at least include: 1) a two-to three-page plan summary, 2) the main body of the operation plan and its related annexes, 3) the plan in the form of a briefing document, and 4) the problem set. Such a composition, whether it is a one-on-one explanation or a one-to-many briefing, whether it is a brief introduction to the first meeting or an in-depth conversation after the second meeting, will definitely make you feel comfortable and effectively improve your chances of achieving your goals!