1, Olay Thailand
2. Domestic Olay
Different prices: It is well known that the sales price of the Thai version of Olay Seventhe in Hong Kong is cheaper than that in the Mainland. Take Seventh as an example. The Thai version of Seventh sold in Hong Kong is about 80- 100 Hong Kong dollars, which is about 70-90 yuan RMB.
Extended data
Olay Olay brand story:
From 65438 to the early 1950s, chemist Graham Woolf worked in an industrial development company in South Africa.
He is an inventor. In his spare time, he set up a small laboratory at home to develop products. He specializes in skin care and decided to prepare a brand-new product suitable for human beings.
As he himself said, "I decided to try to formulate a skin care product that is as close to the skin as possible-a product that can penetrate quickly, remain stable in the skin and is suitable for the skin. It can restore moisture, moisturize and protect the skin, and make the skin look soft and not greasy within ten minutes after use. "
He is well aware of the importance of product efficacy: "Although the product can be sold through advertising, in the long run, it will not be sold for a long time unless it is superior to similar products and truly achieves all the claimed efficacy."
Graham Woolf invented the name Oilof Olay, wrote the copy of outer packaging and designed the logo. Olay's achievements were amazing and soon spread throughout South Africa. "Column" advertising has proved to be very effective, constantly creating high demand for products.
From 65438 to 0959, Graham began to carry out activities in Britain. Within two years, Oulai Petroleum Company (the name used in Britain) earned enough money to set up its own production and sales equipment.
1963, Olay was first promoted in the United States in a similar way, and also achieved excellent results. 1964, a local production line was built. Other countries that developed markets earlier include Australia and the Netherlands. Although the start was difficult, it also achieved excellent results.
1In the late 1960s, several large American companies were looking for successful skin care brands with future development potential, and they clearly saw the bright future of Olay.
Graham signed a sale agreement with RichardsonMerrill (later, 1985 was acquired by Procter & Gamble and renamed Richardson-Vicks) on September.
Olay official website-Product Type
Baidu encyclopedia-Olay