Conceptual explanation

The marketing plan of a private company is a written material for the enterprise to make specific arrangements for the sales of products or services in terms of people, money and materials according to certain standards (such as business objectives and market research).

Compilation points

Marketing plan usually includes the following contents:

(1) plan summary.

② Marketing situation.

(3) marketing objectives.

④ Marketing strategy.

⑤ Marketing plan.

⑥ Activity budget.

⑦ Marketing monitoring.

model essay

Xx company's annual sales plan

Chapter I Basic Objectives

The company's annual sales target is as follows:

First, the sales target:

(1) All departments: more than ×× million dollars;

(2) per employee/month: above ×× USD;

(3) Personnel per sales department/month: above ×× USD.

2. Interest target (including tax): above ×× 10,000 USD.

Third, the new product sales target: more than ×× million dollars.

Chapter II Basic Policies

The business organization of the company will not make any changes until all personnel are proficient in its business, stable, crisis-conscious and effective.

Second, to promote minority elitism, we must devote ourselves to our work, whether mentally or physically, so that our work will develop in the direction of high efficiency, high income and high distribution (high salary).

Three. In order to strengthen the agility and rapidity of functions, the company will greatly delegate power to enable personnel to make decisive choices and achieve the above goals.

Four. In order to achieve the responsibility goal and establish the responsibility system, the company will implement the policy of clear rewards and punishments.

Five, in order to make the rules and regulations complete, the company will strengthen the management of various businesses.

Six, XXX Co., Ltd. and the company have a written agreement in the transaction, and shall abide by their respective responsibilities and obligations. Based on this positioning, the company should strive to achieve the budget target.

Seven, in order to promote the sales of retail stores, should establish a sales system, the original buyer's market into a seller's market, so that the company has the right to lead the agency and retail stores.

Eight, the target of the attack is on retail stores, and we are committed to training and guiding their promotion methods, thus further stimulating the increase of demand.

Chapter III Business Organization Plan

I. Internal institutions

(a) The XXX service center will be upgraded to a business office to promote sales activities.

(two) a new business office (or service center) within the jurisdiction of the business office.

(3) When the Food Department is dissolved, its subordinate personnel will be transferred to XX business office for promotion activities.

(4) The business institutions under the above-mentioned new system shall temporarily maintain the status quo and make no changes, so as to establish their respective responsibility systems.

(5) If there are any deficiencies in business processing, make improvements as appropriate.

Second, external institutions.

Trading organizations and systems will maintain the old sales model from companies to agents to retailers.

Chapter IV Retailer Promotion Plan

First, the new product sales system

(1) Divide the global powerful retail stores into regions, and adopt a new product sales system in each divided region.

(2) the way of selling new products, that is, each person is responsible for about 30 stores, and visits once a week or every other week, and uses the opportunity of visiting to supervise and reward sales, conduct investigation, service, sales guidance and technical guidance to promote sales.

(3) The total amount of products sold by the above-mentioned XX stores must be twice that of the past.

(4) The inventory of retail stores must be maintained at the boundary between 1 month inventory and the inventory of agent stores in February.

(5) Clarify the work content and treatment standard of the sales person in charge.

Second, the establishment and activities of the new product collaboration meeting

(1) In order to carry out the promotion activities promoted by new product sales, in addition, it is necessary to set up new product cooperation meetings by region with major retail stores around the world as the center.

(2) The main contents of the new product collaboration meeting generally include the following 10:

1. Distribute and send relevant magazines;

2. Send the tie clip to the person in charge of the company's products;

3. Install the signboards of the regional cooperative stores;

4. Issue trademarks to cooperative shops in the city;

5. Competitive sales between cooperative stores;

6. Distribute advertising leaflets;

7. Actively support dealers;

8. Holding workshops and seminars;

9. Add a counter for young people;

Introduction of new products.

(3) The existence of cooperation meetings is informal.

Third, improve the sense of responsibility of retail store clerks.

In order to strengthen the attention of retail clerks to our products and increase their willingness to sell, the following key points should be strengthened:

(1) Incentive measures of bonus-every time a retail clerk sells one of our products, he will get a sales card. When the sales card reaches 10, he will be given a bonus to boost his sales intention.

(2) personnel consultation

1. The person in charge can give education and guidance during the visit to improve the sales skills and product knowledge of the retail store clerk.

2. The person in charge of sales can personally stand at the head of the store to receive customers, demonstrate sales actions or give technical explanations, so that the clerk of the retail store can get indirect guidance.

Chapter V Expanding Customer Demand Plan

First, a clear advertising plan

(1) Before the new product sales system is determined, we will temporarily focus on personnel visits and take advertising activities as future activities.

(2) For the advertising media, check again, and make sure that the advertising planning can achieve the purpose of creating the maximum effect at the least cost.

(3) In order to achieve the above two goals, we should fully study the advertising and publicity technology.

Second, purchase survey cards flexibly.

(1) Check the recovery methods and investigation methods of purchasing survey cards, and truly grasp the real purchase motives of customers.

(2) Make use of the survey statistics of purchasing survey card, new product sales mode system and customer survey card management system to make demand forecast.

Chapter VI Management and Statistics of Operating Performance

I. Customer Survey Card Management System

Make use of the customer survey cards sent back by the clerk of each retail store to count the sales performance, or carry out other management according to these reformed product sales model systems.

(a) according to the business office, regional office, statistical sales of xx stores;

(two) according to business statistics, sold outside the * * store;

(3) Other sales statistics must be conducted by each business office.

Secondly, according to the above statistics, we can observe the sales performance of each store, grasp the activity performance of each person in charge and the sales performance of each commodity type.

Chapter VII Preparation and Control of Business Budget

First of all, we must establish business budget and budget, and the decision of budget usually adjusts up and down with business performance.

Second, the various benchmarks and essentials of the budget. It must be improved into a sample book, and the Ministry and various institutions need to exchange contracts.

Three, according to the budget, statistics, comparison and analysis made by various institutions, determine the countermeasures.

Four, the public sector manager should be divided into years, periods, months, respectively, to develop their own business policies and plans, and submitted to their own departments, revised and finalized.