According to the actual situation of the enterprise, the marketing director analyzes and formulates the business operation mode, long-term development goals and strategic decisions of the enterprise, and formulates reasonable target plans and task indicators for the enterprise, so that everyone can carry out their daily work smoothly according to the strategic plan of the enterprise. There are many evaluation indicators for marketing directors, but they boil down to one: sales performance and profit rate.
Terms of reference:
1. Review and prepare the work plans of subordinate departments.
2. Make sales plan and market analysis report, and report to the company for discussion and approval.
3. Assign sales tasks.
4. Distribute sales funds.
5. Review and sign contracts with customers in the province.
6. Evaluate the working efficiency of subordinate departments.
7. Work arrangement of the heads of subordinate departments.
8. Visit important customers.
9. Check the working status of subordinate departments.
10. Analyze and reasonably formulate the organizational structure of this department.
1 1. Prepare the profit and loss analysis of the economic benefits of this department.
12. Review the rules and regulations of subordinate departments.
13. Organize the training of department heads.
14. Organize a marketing seminar.
15. Approve the use of unplanned funds.
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