Because you need frequent close focus to show your products, close focus is very important.
Among Apple's many series, except Apple's 12PRO 13PRO, there is also their max series. The focus distance in live broadcast is around 10 cm, which means that if the product is more than 10 cm away from the camera, the mobile phone can't focus, while other Apple models can focus to a distance of about 8 cm.
Don't underestimate the distance of two centimeters. The difference lies in the live broadcast of small products. From the picture, the difference between distance and distance is very obvious.