Sholbrakes advocates the consistency of interest and career.
We should study and work happily.
Confucius said, "Knowing is not as good as being kind, and being kind is not as good as being happy."
Life is valuable only when you can appreciate interest in your career.
Second, brewing wine, offering health and conveying happiness.
"Be an honest man and make wine in a down-to-earth manner" is the creed of Sauerbrak people.
"Quality is a matter of conscience, morality and soul", which is the aim of Sholbrakes.
What we brewed yesterday was a product; What we brew today is a collection; What we brew tomorrow is luxury goods.
Giving health and transmitting happiness is the highest social value pursuit of Sholbrak. In recent years, with the continuous improvement of people's quality of life, people's traditional drinking concepts and drinking habits have undergone tremendous changes. Drinkers pay more and more attention to drinking health and begin to establish nutrition and health awareness. Facing the change of consumers' drinking concepts and habits, Sauerbrak liquor industry keeps pace with the times and actively explores, taking the lead in supporting the banner of healthy culture in Xinjiang liquor enterprises, and proposing "drink less, drink good wine and drink healthy wine", leading the scientific and technological revolution of Xinjiang liquor industry with the "healthy concept", that is, leading Xinjiang liquor enterprises to make a difference in wine and health.
It is the need of Sauerbrak's own development and the development of Xinjiang liquor industry to shoulder the trust of the times and lead the continuous innovation of Xinjiang liquor industry and advocate the concept of health. The unique "five hundred percent guarantees" characteristic label of Shuerbulake original wine is a far-reaching contribution to the accelerated development of Xinjiang liquor industry.
Third, "Xinjiang Maotai"
In recent years, some domestic well-known brand liquor enterprises began to adjust their product structure, develop high-grade liquor and reduce the output of middle and low-grade liquor; On the other hand, enterprises producing low-grade liquor began to slim down and transform to producing mid-grade liquor. The profit model of liquor industry began to develop from total growth to optimizing variety structure and expanding market share of high-grade liquor. With the increase of national income and the improvement of living standards, the quality requirements of liquor are getting higher and higher. At present, the sales volume of middle and high-grade liquor is the fastest growing, while the sales volume of low-grade liquor is gradually decreasing, indicating that the consumer market has quietly changed.
Looking back at the liquor industry in Xinjiang, because it is far from the mainstream market in the mainland, the marketing and circulation costs are high and the brand appeal is not strong. The market competition is basically the competition between local enterprises. In addition, the market capacity is limited and the production capacity exceeds the demand. Liquor-making enterprises are still in the stage of low-level vicious competition, including price war, advertising war, promotion war and packaging war, and all of them are concentrated in middle and low-end liquor and low-end markets, and the high-end markets are mostly in the mainland such as Maotai, Wuliangye and Fang Shuijing. In the past two years, these well-known liquor brands have stepped up their efforts to enter the high-end market in Xinjiang through market segmentation, which is undoubtedly a huge threat to the liquor production enterprises in Xinjiang. Some people in Xinjiang liquor industry are worried that if local enterprises still do not pay attention to the encroachment of mainland brands on Xinjiang market, especially the penetration of high-end markets, the era of local liquor enterprises unifying Xinjiang market will be shaken.
In fact, carefully observing the current liquor market in Xinjiang, the correct consumption pattern of liquor has quietly changed. Whether it is high-consumption places or ordinary people entertaining relatives and friends, more and more attention is paid to the quality and brand of wine. A bottle of wine above 10 yuan is becoming less and less elegant, and the consumption of liquor in the market is gradually moving towards middle and high grade. Ten years ago, few people were able to consume famous wines such as Maotai and Wuliangye. Now, with the improvement of income and living standards, this high-grade liquor has begun to enter the middle and high-end consumer groups. In Urumqi, it has become the first choice for white-collar workers to entertain relatives and friends with Maotai and Wuliangye.
It is necessary and necessary for the market to meet the challenge with high-quality and high-grade products. It is a bold attempt of Sholbrak's brand-new business philosophy to implement differentiated competition strategy and concentrate on producing high-quality, high-grade, organic, green and healthy raw wine to meet the consumer demand of "drinking well, drinking less and drinking healthily".
It is the best choice for Sauerbrak to practice Scientific Outlook on Development, take a new road of industrialization and realize the transformation from extensive growth to intensive growth, from the initial rush to the low-end market of Xinjiang liquor and rapidly expand the production scale of enterprises with sales growth as the main factor, and now voluntarily give up the low-end market and specialize in high-end market, instead of pursuing quantitative scale.
Shoemakers are uneasy about the current economic growth situation. But from the long-term consideration of enterprise development, with far-sighted strategic vision and strategic thinking, resolutely upgrade enterprise strategy, adjust and optimize product structure, make strategic adjustment from quantity demand stage to quality demand stage, and concentrate on advancing into the high-end liquor market. As one of the leading enterprises in Xinjiang liquor industry, Sauerbrak Liquor decided to focus on the high-end liquor market and upgrade its corporate strategy, not only to gain high-end market share, but also because of its clear understanding of the trend of Xinjiang liquor industry and its responsibility to revitalize Xinjiang liquor industry.
"To be the liquor with the most cultural heritage, best quality and highest value in Xinjiang." Regarding the choice of enterprise strategic route, Chairman Wang said: "Choice is more important than hard work. It is very important for an enterprise to choose a correct path if it wants to develop continuously. Choose the right road, the enterprise will have long-term vitality, not afraid of the long road. If you choose the wrong road, no matter how hard you try, you can't save the enterprise. We Shoerbrak have a long and arduous way to go to make high-end wine and make good wine. It may take 10 year, or it may take 20 years, but we will definitely stick to it until one day, mainlanders who come to Xinjiang change their minds and stop drinking Maotai and Wuliangye, but drink Xinjiang's good wine and Xinjiang's native Shoerbrak wine. This is our ultimate goal. "
Maotai, known as the national liquor, is a model of maotai-flavor liquor in China. Moutai is one of the three famous wines in the world, which is exported to all parts of the world and is known as the world famous wine. The statement that Maotai is good for human health has been recognized by many people inside and outside the industry.
Since 2000, Sauerbrak has sent people to study in Maotai Distillery. Learn to introduce maotai-flavor technology and start trial-producing maotai-flavor liquor. With the joint efforts of scientific research institutions and researchers in the industry, after many experiments, Maotai-flavor liquor with Xinjiang characteristics was finally successfully trial-produced. Later, Shoerbrak invested tens of millions of yuan to build the "No.1 Maotai-flavor Workshop in Xinjiang"-a magnificent Maotai-flavor liquor brewing base, which was put into production that year. The project was supported by key projects of the autonomous region and included in the "Spark Plan" scientific research project by the Economic and Trade Commission of the autonomous region. The completion of this Maotai-flavor liquor brewing workshop has filled the gap in Xinjiang, and Shoerbulak has also become the first factory in Xinjiang to brew Maotai-flavor liquor. According to experts' evaluation, all the physical and chemical indexes of Maotai-flavor liquor brewed by Xiaoerbulake have reached the national standard of Maotai-flavor liquor, and its quality, flavor and taste are similar to those of Maotai, with both the characteristics of Maotai and the regional characteristics of Xinjiang. At present, the Maotai-flavor liquor brewing base is stepping up production and starting to put a small amount on the market, which is called "Xinjiang Maotai" by consumers.
Fourth, be honest and diligent, embrace change and create achievements.
Change is the magic weapon for Sholbrakes to win. Looking back on the development course of Sholbrak, it is the constant change and innovation that has made Sholbrak brilliant today.
Welch, former president of General Motors, said: "If the degree of internal change of an enterprise is less than that of external change, then the end of the enterprise is in sight."
Shoerbrakes believes that in today's great development of enterprises, there are still many crises. It is not enough to be prepared for danger in times of peace, but also to have the consciousness of "being prepared for danger in times of peace" and "change is the invincible law of enterprises".
Chairman Wang said: "There will always be a day to think of it, so don't keep thinking about it."
When an enterprise has gone through the growth period, growth period and development period, it must not be complacent. It must still see the existence of crisis, change when it is in danger, and speed up its running, otherwise it will fall into the quagmire of "decline after success".
Creating achievements is the primary condition for individuals and enterprises to survive. There was a famous monk in the Tang Dynasty, Zen Master Baizhang, who often taught his disciples a proverb, saying, "If you don't do anything, you won't eat for a day." Apart from what he said in class, he had to sweep the floor, clean the table and wash clothes by himself every day until he was eighty years old. Once, his disciples wanted to serve him and quietly did all the work he should do today. The old Zen master, whose words and deeds are consistent, absolutely refused to eat that day.
"Brewing fine wine, offering health and delivering happiness" is the reason and purpose of our enterprise's survival.
"Shuerbulake will become' Xinjiang Maotai'" is the long-term goal that our enterprise will finally achieve.
"Honesty, being a man, being diligent, embracing change and creating achievements" are the survival criteria and principles for our enterprises to survive and achieve long-term goals. Of course, it also includes: quality is a matter of conscience, morality and our soul. Be an honest man and do a good job in wine. There are no products that can't be sold, only people who can't sell products. Learn to communicate and surpass yourself and other values that everyone agrees with. Earn * * * profits through cooperation.
Yili Shuerbulake Liquor Company has a unique ecological environment for brewing, with five grains, glacier snow water, Gunnes River flowing all the year round, tens of thousands of acres of virgin forest and vast grassland, which constitute the sweet, soft, refreshing, clean, mellow and strong characteristics of Shuerbulake wine, and are deeply favored by consumers inside and outside Xinjiang. No matter from the perspective of region, brand, product or cultural composition, it has unique advantages in Xinjiang.
The potential and characteristics are praised by people of insight inside and outside Xinjiang, and the market space and profit space are huge. It is a brand of Xinjiang liquor that creates millionaires.
In order to further expand the domestic market, * * * seeks a long-term grand cause. Therefore, Shoerbrak Liquor Co., Ltd. conducts investment promotion for undeveloped county and city markets in China, and provides strong support for distributors:
1, the strong brand effect of Xiaoerbulake, a wine town in Xinjiang, won the top 100 liquor enterprises in China in 2004 and 2005, the top 10 liquor brands with the most growth potential in China in 2005, and the brand image with unique Xinjiang characteristics.
2. Excellent quality of 2.Shoerbrak series liquor brewed with pure grain.
3.Shoerbrak Liquor Company always takes customers as the center, effectively protects the rights and interests of regional distributors, and provides marketing training, channel management and incentive promotion measures for the development of distributors. Talent is the best asset for future enterprise development.
Horse racing is not about horses, but about talent.
Regardless of academic qualifications and abilities.
Gather talents in career, culture and emotion.
Provide the most suitable development platform for talents.