At present, there are three mainstream navigation software, namely Baidu map, Gaode map and Tencent map. According to the data of China Navigation Electronic Map Industry Analysis Report in 20021year, in the field of mobile navigation software, Gaode Map and Baidu Map are equally divided, while in the field of car navigation software, Gaode Map accounts for about 45% of the market share, among which car navigation has the largest market share.
I believe some older car owners still remember that a few years ago, the car navigation market was "ruled" by another company, which used to be the famous Khalid. Kailide pioneered the car navigation software, which was once brilliant, but was abandoned by users because of strategic mistakes.
How did Khalid rise?
Zhang Wenxing, who graduated from Wuhan Technical University of Surveying and Mapping, 1997 founded Kailide with his friends, starting with surveying and mapping land resources. Later, Zhang Wenxing found an empty car navigation software on the market, took a fancy to this opportunity, and used the experience accumulated in his old business to transform it into a navigation software.
Under the leadership of Zhang Wenxing, Khalid successfully developed the first navigation engine with intellectual property rights in China, and also drew a navigation map. The arrival of Kailide navigation map makes up the gap in this field and is very popular with car owners. Zhang Wenxing is also known as "the pioneer and leader of geographic information system and domestic navigation products" because of Kailide navigation software. Kailide has also become the only private enterprise with Grade A surveying and mapping qualification in China.
At that time, Khalid's technology was very scarce, so the state attached great importance to it and listed Khalid as a national high-tech enterprise, giving tax support. In addition, Khalid also successfully raised several large sums of money. In 2006, Softbank Safran and HSBC invested more than $654.38 million in Kay LiDE. In 20 10, Khalid received RMB 1 1 ten thousand yuan from Chen Da Venture Capital and Yang Shenghua Venture Capital respectively.
With the support of the state and several large-scale financial blessings, Kailide has a smooth journey and maintained its position as the industry leader for a long time. As of 20 13, Kay LiDE has been the first in the automobile navigation map market for eight consecutive years, with a market share of 77%. In 20 14, the new third board was successfully listed, becoming the "first share in the domestic car networking industry".
At that time, the market share of Gaode Map in car navigation was only 8. 1%, ranking third in the industry, far behind Khalid's market share. However, Khalid did not escape the downhill curse after the peak.
Halid is going downhill.
After the listing of the 20 14 New Third Board, Khalid ushered in a glorious moment in the company's history. The net profit of that year reached 50,065,438+0,000 yuan, far exceeding other peers in the industry. At this time, Khalid was naturally favored by some big companies. Both 360 and Baidu wanted to knock on Kailide's door, but at that time, Kailide was planning to build a perfect car networking ecosystem and rejected the olive branch of two big companies.
That is, in 20 14, Tencent invested165438+73 million yuan to become the second child in the car navigation software market, and Ali also acquired Gaode Map. Backed by a big tree, Gaode and NavInfo have huge capital, flow and technical support to continuously expand their business, while Khalid is still thinking about increasing investment in car networking, in-vehicle intelligent hardware and mobile Internet.
In 20 15, Khalid officially announced the "car networking strategy", aiming at transforming from a software manufacturer to a super connector of the entire networking ecosystem. But the market doesn't buy it. In 20 15 years, Khalid lost15.79 million yuan, which was the beginning of Khalid's decline. However, what really brought Khalid to the end was the "free spirit" of the Internet.
The introduction of peer-to-peer free mode makes the advantages of Kay LiDE completely lost.
In 20 13, gaode announced that users can use gaode map for free, and then Baidu map also announced that it was open to users for free. Just as the free use of 360 antivirus defeated Rising antivirus, this trick played by these two peers also made Khalid lose his helmet.
Because Khalid still insisted on the charging mode at that time, and the price was around 108 yuan. 200 yuan is required for every map upgrade, and 400 yuan is required for the map update twice a year. Moreover, at that time, smart phones were gradually popularized throughout the country, and many software manufacturers had shifted their positions to mobile phones. The navigation map software of Gaode, Tencent and Baidu can only be updated through mobile phones, while Khalid still requires users to go to their offline stores to upgrade their maps.
It can't be used for free, and the upgrade is very troublesome. In this way, Khalid has no advantage and a large number of users are lost. It was not until 20 16 that Kay LiDE opened the free use right, but the peers have cultivated a stable user base, and the decline is irreversible.
On 20 18, Khalid had no choice but to withdraw from the market. By 202 1, although Kay LiDE still exists, its market share is too small and it has to be classified as "other". The former industry hegemon faded out of public view.
Million car purchase subsidy