It's my pleasure to answer your question. There are indeed many loopholes in the current costume drama. However, this is influenced by many external factors. For example, classical Chinese is incomprehensible to most people, and the cost is too high. If the requirements are similar to those in ancient times, it will be very beautiful and the ratings will not be very good. Audience ratings also affect the income of a large part of people. Film and television works can be regarded as an art (although not yet mature), which originates from life, but is higher than life. ...
But costume dramas are getting better and better, such as Nirvana in Fire.
I just hope that in the future, costume dramas will flourish and be accepted by more people. Directors and screenwriters are not rigorous enough, and they may worry that modern audiences can't understand the ancients' sayings, so they will increase the vernacular.
Don't talk about classical Chinese, but some ancient costume TV dramas all mention the names of Chow Yun Fat and Jing Wong. The most important thing is that Chang 'e and karaoke bars in the Song Dynasty are the first singers in the sky, and Guanyin can dance.
I used to watch TV dramas, and I was most afraid of commercials when they were broadcast. Because of my membership, I can skip this "pit", but they came up with a strange trick, that is, advertising placement! Wonderful advertisement of costume drama "trespassing"!
0 1. In Biography of Female Doctor Fei Ming, a Taoist named Tong Yuan. Excuse me, can it arrive in three days?
02. "The Princess" is full of Jin Ge breath, and the lines are even more speechless, but this is a prescription drug and can't be played casually.
03. In Legend's Sword, Radix Isatidis is a panacea for all diseases. Do you think cattle are not cattle? There is also "58 City" in Legend of the Sword and the Chivalrous Man. There are many close-ups, which are absolutely eye-catching. Netizens who have seen it say that the money spent by sponsors is really worth it!
04. Longmen Escort Agency, how do you want people to know who your sponsor is?
The symbol of "58 City" also appeared in "Fairy Sword Cloud", and its sponsor is self-evident.
06. Pinpin Pavilion in Chuqiao Biography, because it really makes the search index of "Vipshop" soar.
There is nothing wrong with these advertisements, because people make TV dramas just to make money. Advertisers will not spend money for sponsorship, but they will always pay the price. And these advertisements appear in TV series, which is also a means for these people to make money. Who will be too rich? Even the richest people, not to mention, keep making money.
I agree with the advertisements appearing in TV plays. If you were a director, would you want those red bills?
It's my pleasure to answer your question. Now there are implanted advertisements in domestic martial arts costume dramas. What influenced me deeply was the "dancing" that was very popular before. In order to shoot advertisements, I also shot them specially, such as "58 City" and "Royal Mud Workshop", which was really impressive.
Why do modern costume dramas think of implanting modern advertisements? Because compared with modern dramas, advertisements are implanted in costume dramas, which is more impressive. Advertisements in modern dramas are dull and feel like a part of life, and few people will pay attention to them. However, in costume dramas, a modern advertisement suddenly appears, which makes people unprepared and has a deeper impression.
These days, filming needs investment. Without the rich man's father, there would be no shooting money. How to shoot? So now there are more and more advertisements in movies and TV series, but it is understandable. After all, there is no money, even the phone can't be opened, and the director can only answer advertisements. When a movie or TV series is on fire, the director will also make money, and the financier will also make money. Isn't this a win-win situation?
Therefore, I have two views on the advertisement of costume drama implanted with modern products:
In short, the audience will accept the correct way of advertising placement. Film and television dramas without bottom-line advertisements will not be popular in the end and will fade out of people's horizons.
I am honored to answer this question.
This involves many aspects, such as signing scripts, signing stars, venue leasing, props procurement and so on. And the cost is unimaginable to ordinary people.
Therefore, before shooting, we must first find investors. Without investors, you can't open it, let alone sell it.
The main source of income of costume dramas is to sell them to film and television broadcasting software, TV stations and products.
Investors can be said to bear most of the risks. If the play is not popular, he will lose money, but if it is popular, he will make money and take the opportunity to play a wave of advertisements.
Investors put their products into the drama to increase the exposure of the products. Under normal circumstances, love me, love my dog, and the implanted products may become explosive in a period of time.
It says that investors bear most of the risks. If the crew doesn't agree, investors will withdraw their funds and everything will be ruined. Therefore, the crew must support the investor's decision and coordinate at most to make the implantation less abrupt.
Therefore, this situation cannot be changed by the audience. Investors will definitely be implanted, and the crew can't stop them from entering or playing. Otherwise, the audience can't see it at all, so neither can you. ......
However, I think the implantation is ok, and the audience can understand it, but I don't want to implant it too often, otherwise I will feel embarrassed to watch a drama, and then frequent implantation may be counterproductive.
Proper implantation and humorous implantation are unforgettable.
If it is implanted frequently and pervasive, it will make people dislike this product, and even I don't want to watch the drama.
This implant is like a joke. Joke occasionally, everyone thinks it's nothing. If it is a joke to open your mouth every day, it is not a joke. Probably a bar or a megaphone. It's disgusting.
So I hope that some investors will read my article and we can understand each other. If your product is properly implanted, I'm definitely willing to try. If you brainwash me again, you'll be a bit of a bully.
The cost of making a TV series is very high, so it is no problem for businesses to promote it through TV series. However, the advertising should be based on the content, so that the TV content will not be embarrassing. However, in recent years, we can see that a large number of Lei Ju and various advertisements appear at will in TV dramas, which greatly reduces the audience's goodwill towards TV dramas themselves, and this phenomenon also causes the overall quality of TV dramas in China to decline.
I think we should insert advertisements according to the broadcast content, so as not to be embarrassed, and the quality of China's TV industry will not decline because of rigid reports.