Source | sirrah's thinking notes. The value of operating this function Huang Youcan pointed out in combination with Operation that operation originated from the "partial change of product value composition" in the Internet age. So, what is "local change of product value composition"? Traditional products, such as water cups, have the function of drinking water, and the experience is the color, style, grip and design of water cups. Internet products, such as Zhihu, have the function of answering questions and caring for others, and the experience of using them is the beauty and fluency of website design. At the same time, a group of high-quality people are active in Zhihu. Users use Zhihu not only because of the function of Zhihu, but also because there are a group of high-quality people in Zhihu. Returning to the value composition of traditional products and Internet products, we can find that the value of traditional products = function+experience. Internet product value = function+experience+user participation value. The user's participation value is the part where the product value composition changes. Then how can we disassemble the user's participation value? From the perspective of user participation, it can be divided into the following three meanings: user participation: the additional value that users' use time and attention bring to products. Product ecology: users are creating and providing value to each other, such as WeChat group, Zhihu community, Taobao, Didi and so on. Interaction between users and products: users are willing to participate in product design, improvement, dissemination and even some service links because of their recognition of products, and contribute value to you, such as rice noodles. Generally speaking, the so-called operation is to amplify the participation value of users. Operate all interventions that need to be used to help build a better relationship between products and users. If products are responsible for defining and providing long-term user value, then operations are responsible for creating short-term user value+assisting products to enhance long-term value. At present, the heat of operating posts continues to increase. The Internet in China started at 1999 and has a history of 2 1 year. In these twenty years, the Internet has gone through the exploration period, rapid development period, maturity period and prosperity period. The Internet industry has also changed from the incremental era to the stock era, and the popularity of jobs in the Internet industry has also evolved from the product manager of programmers to the operation manager. 10 the development of the recommended industry in this operation book always begins with barbaric growth, with standardization as the node, iterative evolution and gradual prosperity. Before standardization, a group of people are willing to publish their years of experience into books and constantly promote the standardization of the industry. This is the status quo of the operation post. Since 2 105 Sean's first book, Operation from scratch, the industry has published many books on operation. Based on the JD.COM Review Scale and Douban score, the following books are recommended 10. 1 "Operating from scratch"