Because there is no shortage of love in reality. Webcast industry belongs to the virtual service consumption industry, which usually has no substantive items, but it can bring people a "practical" experience. In webcasting, viewers can "consume" by giving gifts and barrage interaction, and these consumptions often have a certain "considerable" return. For example, the audience can get the performance of the anchor, or the personal attention and thanks of the anchor. This kind of consumption is not only for the gifts or barrage in the room, but also for the support and attention of the anchor and his own psychological satisfaction. This kind of consumer psychology has been guided and incited by industries and platforms to a certain extent. These platforms often provide viewers with various reward methods, and at the same time use props and restrictive rules to encourage viewers to engage in more consumption behaviors.

Mainly due to consumer psychology, social needs and spiritual sustenance.

. First, consumer psychology.

Webcast industry belongs to the virtual service consumption industry, which usually has no substantive items, but it can bring people a "practical" experience. In webcasting, viewers can "consume" by giving gifts and barrage interaction, and these consumptions often have a certain "considerable" return. For example, the audience can get the performance of the anchor, or the personal attention and thanks of the anchor. This kind of consumption is not only for the gifts or barrage in the room, but also for the support and attention of the anchor and his own psychological satisfaction. This kind of consumer psychology has been guided and incited by industries and platforms to a certain extent. These platforms often provide viewers with various reward methods, and at the same time use props and restrictive rules to encourage viewers to engage in more consumption behaviors.

Second, social needs.

In the webcast industry, the relationship between viewers and anchors is usually based on psychological interaction. The anchor will establish a close relationship with the audience through chatting, interacting, displaying talents and sharing life. For those men with low monthly salary, the webcast industry may be a place to get emotional happiness. They may think that rewarding their favorite anchor can get the recognition and reward of the anchor, and can also get the recognition and appreciation of others. This demand to meet the sense of belonging and identity pushes them to pursue the consumption experience of the live broadcast industry. In addition, these anchors usually have a series of "face value" and "appearance advantage", which also makes them more attractive.

Third, spiritual sustenance.

In real life, we often encounter some pressures and difficulties and feel helpless. At this time, the webcast industry, as a virtual sustenance, can provide a "happy cyberspace" for these people. For those men whose monthly salary is not high, rewarding the anchor is like a "soothing mouth" for them, which can temporarily get rid of troubles and troubles and feel some pleasant and comfortable experiences. This spiritual sustenance is also a key factor for their continuous consumption in the webcast industry.