What are the common marketing activities? Network promotion is one of the most commonly used means for enterprises to carry out network marketing. Online promotion at an appropriate time can increase sales. What are the common marketing activities? Next, let's take a look!

What are the common marketing activities 1 1, and discount promotions?

I won't go into details here. As the most common means of daily marketing, it has many advantages, such as quick effect, increasing short-term sales, increasing the number of consumers' purchases, and always having a lasting impact on consumers. Of course, its shortcomings are also obvious. For example, after a long time, the cost can't stand it, and it can't really increase sales, which leads to a low impression on customers and it is difficult to restore the original price. Therefore, I am afraid that small activities will always be promoted.

2. gifts

This method is also quite common. Its advantage is to attract new customers to try to buy and attract old customers to spend twice. By giving gifts, users can have an idea of the brand, which can help them against their competitors. However, there are also many relative shortcomings. If the gifts are inferior, they will sell the brand image, and the gifts may increase the cost and may not be recognized by all consumers ... The specific time to use them depends on the specific situation.

3. Refund and preferential treatment

This method is generally suitable for attracting new customers to try. Its biggest advantage is relatively low cost, which helps to collect customer information. However, its disadvantage is that it may not be attractive to consumers ... every industry has its own characteristics, and not all methods are common to all industries. It depends.

4. coupons

It is also one of the daily promotion methods, and its advantages and disadvantages should be clear to everyone, so I won't go into details. In short, it is more suitable for well-known brands, and may not be very effective for new brands, or brands with high user viscosity can also be used. What can I say is that coupons depend on the attitude of users. It is still no problem to send it to old users properly.

5. Cooperative promotion

Needless to say, it is to seek a cooperative partner with the same three views, mutually beneficial cooperation and win-win situation. The only drawback is that it is difficult to find a partner with the same three views. ...

6. Free trial

This is also a very common marketing method in daily marketing activities. Consumers' acceptance of free trial is still very high. Some users may buy directly after trial, and can "catch" accurate customers! The disadvantage is that the cost will be higher and the activity process will be difficult to control, but the effect is still considerable.

7. Lottery mode

Well, online and offline users prefer the mode. Its advantages are wide publicity coverage, helping to sell, directly attracting users' attention, guiding new users to place enough orders and promoting the second purchase of old customers. However, its disadvantage is high cost. It is difficult to predict the effect of the activity, whether it is the cost of publicity or the cost of prizes, the promotion of new brands may not be very effective. However, marketing should be more active. In fact, the lucky draw can't be done several times a year, even for new brands.

8. quiz

This is similar to the lottery mode, but it will be very beneficial to brand promotion. On the one hand, it can increase the attractiveness of advertisements. On the other hand, this activity can be formulated for specific people to increase their interest in understanding products. The disadvantage is that the accuracy may be insufficient, the competition activities are difficult to innovate, and there is no practical help to sales. Therefore, the marketing method of prize-winning quiz can be properly used in product promotion.

9. Public relations sponsorship

It is well understood that the advantage of a brand sponsoring an activity is that it can quickly enhance the brand image and popularity and create an environment conducive to being known. The disadvantage is that you need to wait for the opportunity, and you have certain requirements for the organization ability of the event, and the input cost will be higher. This method is more suitable for medium and large enterprises with a certain market scale.

10, membership marketing

Now we need to apply for membership in everything we do. Every offline store and mall has its own membership system, so the membership system is also a very popular marketing tool, because its advantage lies not only in cultivating users' loyalty to the enterprise, but also in increasing marketing competitiveness. However, the membership system also has a disadvantage, that is, the rate of return may not be very fast, and the cost is relatively high, and the effect is not guaranteed. But once the user loyalty is cultivated, the later effect is still considerable, whether it is sales or brand promotion.

What are the common marketing activities? 2. Network promotion is one of the most commonly used means for enterprises to conduct network marketing. Online promotion at an appropriate time can increase sales. At present, there are 10 promotion schemes. You must learn them.

1, discount promotion

This promotion must have a price advantage, so that it is easy to discount. General brand products are mostly discounted.

2. Gift promotion

Refers to customers who earn some small gifts after buying things. Its purpose is to bring the sales of the main products. The choice of gifts must be distinctive, interesting to customers, and preferably related to the products themselves. For example, buy a notebook and send a memory card.

3, integral improvement

Integral promotion is a promotion activity supported by many websites. Every time customers spend, they will give points. When these points reach a certain amount, they can be exchanged for products or cash. For example, restaurant membership card, supermarket membership card points and so on.

4. Lottery promotion

The lottery must be fair, open and just, and the prizes must be attractive to users, so that more users can participate. In the lottery game, the interactive big screen is used to smash golden eggs, and there are many forms to choose from, such as lottery box and big turntable.

5. Marketing Alliance

If the products of the website are complementary to those of other websites, they can be jointly promoted, which will help both parties to expand sales.

6. Festival promotion

It is also a common way to promote sales during festivals.

7. Annual promotion

Anniversary activities, opening activities planning, etc.

8. Coupon promotion

Promote sales by collecting coupons.

9, limited time limited promotion

Execute the promotion method within a specified time period or a specified quantity.

10, anti-promotion

That is, word-of-mouth on the website is never discounted, and promotion is not promoted as a selling point. Using this promotion method, the requirements for the products of the website are very high, and it needs certain strength to operate.