The brand was born in 1998. By the end of 20 14, there were more than 6,000 specialty stores in China, and the promotion of fashion by brands is not exclusive to stars. Companies under the brand now have urban beauty of women's underwear and urban fashion of men's underwear. At the 20 13 Boao Forum for Asia "Youth Leaders Roundtable", Zheng Yaonan, the chairman and president of "Urban Beauty", appeared in the public eye as the only entrepreneur representative of the Asian clothing industry. People pay attention to entrepreneurs and brand-new industrial clusters behind them. The rapid rise of fast-fashion underwear brands represented by "urban beauty" not only triggered the industrial channel reform of underwear industry, but also brought an opportunity for this emerging consumer hotspot industry to take off.