The first step of "acquiring resources" is to explore customer resources, which are generally derived from F: friend; I: influence (influential media advertisements); N: Neighborhood (people around the club); D: directly (direct visit and invitation); Student: Society (societies and companies). The first word of these English words is FINDS. Generally speaking, there are several ways for the fitness industry to obtain customer resources.

1, predetermined method

Fate law is to find classmates, fellow villagers and relatives around you as customers to sell. The most commonly used booking methods in clubs also include the renewal or promotion of old members.

Step 2 introduce the method

The definition of (1) introduction method is to establish word-of-mouth effect through good service and introduce more people to join by using the influence of others. There is a famous saying in the sales field-"Behind every customer, there are 49 customers", which is called "recommendation of members".

(2) the steps of actively asking members.

Step 1-Approaching the member: Approaching the member and asking whether the member has undergone physical examination or recent training without disturbing or affecting the member's fitness.

Step 2-Ask for recommendation: Ask members for help, ask if you can recommend someone who can enjoy the services provided by the health club and give them a free trial, and explain that your friends don't have to join the health club.

Step 3-get information: ask for the contact information of members; Please fill in the name and telephone number of the friend recommended by the office.

3. Unfamiliar laws

Unfamiliar method, also known as field work method, is the most important method used in the pre-sale of fitness clubs (the promotion method of applying for membership cards in advance before the formal opening of new fitness clubs), and it is also an important promotion method after the formal opening of fitness clubs.

There is also going out to sweep the building (customer visit)

1) First, plan a large commercial building area to be developed, with the health club as the center and the bus line in 10- 15min area.

2) After defining the area, make preparations and visit plans in advance. If you want to develop the property on the same day, you should know its basic situation and bring all the sales items you need.

3) Every time you visit a good company, whether it is successful or not, you should take the initiative to leave your business card and try to get the other party's business card (contact information) for future follow-up.

4) Record the conversation, and pay attention to establishing a daily work report system.