There are only two months left before Amazon Prime Day in 2022, and the sellers of Amazon Japan Station can start to choose products! Novice sellers can choose products from the direction of environmental protection and comfort, as well as popular creative protective equipment and fitness equipment products.
Xiaobian compiled a shopping guide for Riya Prime Day, which can be used as a reference for sellers.
(Source Network)
Women's clothing
skirt
In the Japanese market, women's wear has been on the rise, and women's skirts are hot-selling products all year round. Japanese consumers prefer loose and conservative commuter skirts, pay more attention to their overall image and temperament, and choose skirts with some design highlights.
Product selection suggestion
Style: loose, at least a little above the knee (Japanese people may bow in social etiquette, and too short a skirt will affect elegance)
Material: cotton, denim, silk
Best-selling colors: mild and elegant colors, do not use colors with excessive saturation.
Highlights: Pleats, dots, lace+hollowing, back lace.
price range
Miniskirts: 3000-20000 yen.
Dress: 8,000-20,000 yen
Business advice
Details page: Soft colors, elegant and soft models.
Selling point: it is suitable for commuting, and can be slightly matched with commuting shoes and bags to emphasize overall harmony.
(Source Network)
Women's underwear
Give priority to comfort
Women's underwear is a category with good sales growth among all the products in 202 1 Amazon. Japanese consumers have higher requirements for the quality of skin-friendly textiles and clothing, and comfort will be considered first, followed by shaping function.
Product selection suggestion
Style: Try to choose underwear without rims and comfortable materials. Plastic underwear design with lace and gathering function is more popular with consumers. Monochrome is the main color, and the best-selling colors are white, flesh color, pink, red, blue, gray and black.
Material: cotton, silk, mainly for comfort.
Price range: 1000-4000 yen.
Bad review concerns:
Fit to the skin
Clothing line and sewing interface irritate the skin.
note:
The product photos that the seller puts on the house are basically just taken. Putting strange photos will not attract more consumers to buy them, and there will be a risk of violating the rules.
(Source Network)
sandals
Simple and versatile
Sandals in Amazon Japan station, the annual sales growth is very large. Japanese fashion style tends to be simple, shoes are simple and easy to wear, and they are more versatile. Whether it is a suit, casual wear or sportswear, it can be matched with shoes.
Product selection suggestion
Sandal style
Both men's shoes and women's shoes are very popular, and wading shoes also have good sales performance. Japanese women prefer sandals with lace accessories and butterfly accessories, prefer wedge shoes, and have a high demand for heels. Japanese men are more concerned about the width and comfort of sandals.
Shoes style
Comfortable, fashionable, breathable, not stuffy feet.
Price range: 1000-3000 yen
(Source Network)
Men's business backpack
Multifunctional and practical
Men's business backpacks have always been a relatively strong category. Japanese consumers pay attention to the storage function. The inner container design can add lunch boxes, USB interfaces, water cups, etc., which is convenient for sorting. Sellers can pay more attention to its functionality.
Product selection suggestion
Style: multi-functional, large capacity, light and durable.
Price range: 4000-7000 yen
(Source Network)
In addition to the selected products, the seller should also note that the help pages of some categories of Amazon Japan Station will be changed on May 1 1. The following is the announcement:
The following help pages will be revised from May 1 1 2022:
Cosmeceuticals/dietary nutrients/medicines/tobacco and tobacco-related products /FBA embargoed goods
The main revisions and examples of selling contraband are updated as follows:
Cannabis derivatives prohibited by law. For example, products containing tetrahydrocannabinol (THC). Cannabidiol products containing tetrahydrocannabinol (including products of the same brand and series) and products containing cannabidiol have been found in the past.
(This content is from Amazon)
(Source Network)
"Seven points depend on product selection, and three points depend on operation". Sellers must be careful when choosing products, don't blindly choose products, and need to refer to previous sales data to plan product selection. I wish all Japanese and Asian sellers can seize the Prime Day promotion and continue to explode!