The underlying logic of operation is process architecture. The underlying logic refers to what kind of business logic your business is based on. This logic clearly answers the following question: 1. What is the value of your product to users? What problems can be solved? What are the advantages among peers? 2. What is the core competitiveness of the product? Is it because there are many users and the market share is high, or is the product itself competitive and brings more users? 3. If the scale of users expands, will the marginal cost of products remain almost unchanged or become smaller and smaller or even tend to zero? 4. Is the business model of the service you can provide product-oriented, platform-oriented or business-oriented? 5. Is the business based on the user's existing cognition, or does it need to create new cognition? Is it a business opportunity with poor information or a business opportunity with marginal cost of product profit? The top-level design of operation is a business model, and the top-level design is based on the bottom logic, in order to design organizational structure, decision-making mechanism, benefit distribution and trading rules in a shorter time and at a lower cost. Top-level design determines the culture, thought and spiritual outlook of the enterprise. The process from the bottom logic to the top design corresponds to the operation, one is the action instruction and the other is the action result! Potential-visit-conversion-renewal-word-of-mouth attention-arrival-payment-repurchase-recommendation operation The most important data key indicators: attention-arrival: arrival rate-payment: payment rate-renewal fee: renewal rate-recommendation rate. . . . . . SOP: Standardized workflow SOP is more like scriptwriting or script writing, and it is also responsible for overall coordination. Before making a plan, you need to determine the needs, users, goals, priorities, scenarios, profits, etc. : 1. Investigate user needs. Past activities. The core objectives and key factors of growth activities. The core selling point of the product. Organize resource channels. User scenario analysis 7. Activity costs and ways to get customers. The profit model sop friends circle sop generally needs the following parts in the community: 650. When determining the sop scheme of the community, how to plan the SOP process setting? First, it is necessary to analyze the user population, establish a clear user portrait, and make clear the user's age, gender, preferences, occupation, region, economic income and other more detailed contents. Second, determine the theme and objectives of the activity, sort out and analyze the business process according to the objectives, design process rules, realize the paths, methods and tools to achieve the objectives, discuss and check the activity process, coordinate with the team before the project is launched, and review and implement the process results! Understanding the user's portrait and positioning is very important to better serve users. For example, if a lady with fitness needs wants to have a perfect figure, train the vest line or shape and lose weight, then her needs must not be met by a single product. From the perspective of eating, she may need dieting or light meals, meal replacement, yoga mats and fitness clothes. From the perspective of equipment, she may need a treadmill or dumbbells to practice. So behind a simple requirement is a set of requirements, which requires a variety of product combinations. So as long as users have needs, we can satisfy users in different ways and create higher value for users. There are many ways to get customers, whether offline or offline. It is very important to confirm the source of users' traffic and the method of acquiring users. There are probably the following ways to get customers in the overall activity.