1930 was founded by three Lafuma brothers in Annellen. Lafuma advocates people to examine the relationship between man and nature from a new angle and create a lifestyle that highly integrates the city and nature. Its products are mainly functional coats, outdoor leisure backpacks and outdoor leisure shoes.
Lafuma is a famous outdoor brand in France, which is distributed in 45 countries and regions around the world. Known as one of the most fashionable professional outdoor brands in the world. Its main products include all kinds of outdoor clothing, backpacks, travel bags, outdoor shoes, hats, gloves, trekking poles, tents, sleeping bags, recliners and various accessories, which are positioned as high-end outdoor products.
The brand promotion style is mainly elegant and fashionable, and most of the time it avoids the tough style of pure men.