On the afternoon of February 19, a blogger in Weibo released a message and @ Modern China Tea Shop official Weibo said: Why are brands whose consumers are women still playing this trick? What do you want to do? And posted a few pictures of suspected copywriting of modern China milk tea shop. On the evening of February 19, Weibo, the official of Modern China Tea Shop, issued a message, apologizing for the improper sentence-making of Changsha slang "Picking up a Basket" on Guiguigui Cup, the theme of Changsha dialect in Modern China Tea Shop.

Weibo, a modern tea shop in China, said that Chayan is a brand native to Changsha, and many copywriting and design works are inspired by Changsha dialect. I wanted to make it special when I used "picking baskets" in my creative process, but I made a very inappropriate remark, which even Changsha people didn't recognize. After listing, it was found that it was inappropriate, and it was quickly checked and revised. In addition, during the 20-year self-inspection, other products with improper creativity were also offline.

Modern China Tea Shop said that as a team that holds up half the sky by women, there is absolutely no disrespect for women. I really hope you don't have a bad impression on Changsha or Changsha dialect. These Changsha dialect theme mugs were recalled immediately. We will also seriously reflect on the reasons behind this incident and improve our work from the aspects of creation scale, creation management and product management.

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Modern China Tea Shop issued an apology statement again.

In the early morning of February 20th, Modern China Tea Shop once again apologized for the improper content creation in its official Weibo: "The last response of avoiding the important is really naive. We know that it is a bit slow and pale to express our apologies now, but we still want to express our apologies again, our positive and reflective attitude, and our determination to correct our mistakes. "

Modern China Tea Shop said, "The creation time of the tea bag with inappropriate copywriting and other similar products you are concerned about is 20 14 to 20 15. Time is not an excuse for us to flip the pot. Creativity is problematic. We admit our mistakes and should also take responsibility for our own mistakes. "

"Early brands are constantly expanding their possibilities and are not sure about the boundaries of creation. They mistakenly regard cleverness and playing the edge ball of gender relations as creative inspiration. " Modern China Tea Shop said that after the launch of these products, there were also great differences within the company at that time. Therefore, in the subsequent self-examination and self-correction, similar products were immediately removed from the shelves.

Beijing News The copy was accused of insulting women, and Hyundai China Milk Tea Shop apologized: recall related products immediately.