There are many things to consider when designing a good product poster. Only by in-depth analysis of these elements can we better promote products. So what should we pay attention to in product poster design? The following small series will give you a good introduction.
1, the advertising lead should be related to the corporate philosophy and product mainstream.
2. The consistency of corporate logo design is always the most eye-catching. Corporate LOGO includes words, pictures, font tones and layout size, all of which are from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.
3. The written descriptions and price indicators of all parties shall be in a fixed format. The price of the product is the most important must-see for customers. The price tag should be carefully designed, including the frame style. Pay attention to the design of the arrow and match the frame pattern. The price must be clearly marked and clearly marked with arrows.
4. Don't change the main color of the layout easily. Posters pay more attention to customers' eyes, and don't change the main color of posters at will. Of course, it is certain that each schedule highlights the rendering according to different themes, but you can add layers of swatches to the main color, and pay attention to the harmonious transition of each layer, mainly reflected in brightness.
5. The typesetting format is relatively fixed. Layout format is one of the most important features after the main color, and it is also the key factor for customers to visually distinguish various posters. It's better to save than to have small print. In layout design, certain lace and decorative painting are essential, but not too complicated.
For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, a wide range of themes, few restrictions, emphasis on creativity and visual language, flexible use of points, lines, pictures and characters, and stress on plane composition and color composition.
Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry. The main feature of this professional technology is a creative design activity or process of graphic art, which expresses the purpose and intention of advertising by using relevant design software on the computer, expressing advertising elements such as images, characters, colors, layouts and graphics, and combining the characteristics of advertising media.
There are many things to consider when designing a good product poster. Only by in-depth analysis of these elements can we better promote products. So what should we pay attention to in product poster design? The following small series will give you a good introduction.
1, the advertising lead should be related to the corporate philosophy and product mainstream.
2. The consistency of corporate logo design is always the most eye-catching. Corporate LOGO includes words, pictures, font tones and layout size, all of which are from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.
3. The written descriptions and price indicators of all parties shall be in a fixed format. The price of the product is the most important must-see for customers. The price tag should be carefully designed, including the frame style. Pay attention to the design of the arrow and match the frame pattern. The price must be clearly marked and clearly marked with arrows.
4. Don't change the main color of the layout easily. Posters pay more attention to customers' eyes, and don't change the main color of posters at will. Of course, it is certain that each schedule highlights the rendering according to different themes, but you can add layers of swatches to the main color, and pay attention to the harmonious transition of each layer, mainly reflected in brightness.
5. The typesetting format is relatively fixed. Layout format is one of the most important features after the main color, and it is also the key factor for customers to visually distinguish various posters. It's better to save than to have small print. In layout design, certain lace and decorative painting are essential, but not too complicated.
For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, a wide range of themes, few restrictions, emphasis on creativity and visual language, flexible use of points, lines, pictures and characters, and stress on plane composition and color composition.
Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry. The main feature of this professional technology is a creative design activity or process of graphic art, which expresses the purpose and intention of advertising by using relevant design software on the computer, expressing advertising elements such as images, characters, colors, layouts and graphics, and combining the characteristics of advertising media.
There are many things to consider when designing a good product poster. Only by in-depth analysis of these elements can we better promote products. So what should we pay attention to in product poster design? The following small series will give you a good introduction.
1, the advertising lead should be related to the corporate philosophy and product mainstream.
2. The consistency of corporate logo design is always the most eye-catching. Corporate LOGO includes words, pictures, font tones and layout size, all of which are from the beginning to the present. No matter how the paper size of the poster changes, its proportion cannot be changed.
3. The written descriptions and price indicators of all parties shall be in a fixed format. The price of the product is the most important must-see for customers. The price tag should be carefully designed, including the frame style. Pay attention to the design of the arrow and match the frame pattern. The price must be clearly marked and clearly marked with arrows.
4. Don't change the main color of the layout easily. Posters pay more attention to customers' eyes, and don't change the main color of posters at will. Of course, it is certain that each schedule highlights the rendering according to different themes, but you can add layers of swatches to the main color, and pay attention to the harmonious transition of each layer, mainly reflected in brightness.
5. The typesetting format is relatively fixed. Layout format is one of the most important features after the main color, and it is also the key factor for customers to visually distinguish various posters. It's better to save than to have small print. In layout design, certain lace and decorative painting are essential, but not too complicated.
For designers, poster design can be said to be the most exciting thing, because posters have various forms of expression, a wide range of themes, few restrictions, emphasis on creativity and visual language, flexible use of points, lines, pictures and characters, and stress on plane composition and color composition.
The design process of advertising posters mainly includes the following steps: 1. Pre-preparation: collect and sort out the company profile, corporate culture, institutional setup, corporate positioning, corporate philosophy, corporate characteristics, industry positioning and other related information, and extract the core elements that best reflect the company's strength; 2. Conforming to the company concept: According to the company's industry attributes, brand concept, corporate culture and product characteristics, these elements are organically combined and applied to logo design. 3. Standard color refers to the color used by the company in the process of brand design, graphics and product packaging design. It embodies the profound management concept of the enterprise.
What are the classifications of advertising poster design? Poster is a popular communication genre, which is used to accomplish certain propaganda and agitation tasks, or to serve the purposes of reporting, advertising, persuasion and education. Poster design is usually considered as an important aspect that can best reflect the artistic level of a graphic designer. This is why almost all designers engaged in graphic design have designed posters more or less in their own work or design career. Posters can be roughly divided into commercial posters, cultural posters, movie posters and public welfare posters according to different purposes:
Commercial poster
Appreciation of wine glasses and wine visual creative design works
Commercial advertising posters refer to commercial advertising posters used for commodity promotion or commercial services. The design of commercial posters should match the product style and audience.
Cultural advertisement poster
Jazz artistry, visual impact and appreciation of creative design works
Cultural Advertising Posters Posters used for cultural propaganda are called cultural posters. Cultural posters refer to the propaganda posters of various social entertainment activities and exhibitions. There are many kinds of exhibitions, and different exhibitions have their own characteristics. Designers need to know the contents of exhibitions and activities in order to express their contents and styles in an appropriate way.
Movie advertising poster
The Application and Function of Color in Commercial Advertisement Design
Computer advertising poster is a branch of poster. Movie posters mainly play the role of attracting audience's attention and stimulating movie box office income, which is somewhat similar to drama posters and cultural posters.
Public service advertisement poster
Public service advertising posters used for public service propaganda are called public service posters. This kind of poster has specific educational significance to the public, and its poster themes include various social welfare and moral propaganda, or political and ideological propaganda, promoting love and dedication, * * and progressive spirit. Posters now cover a wide range. Most of us associate posters with cultural activities. This kind of poster is intended to publicize China's traditional culture, art, customs, habits and philosophical thoughts, and to publicize China's ancient culture and history through cultural and artistic posters, which is an intuitive window for the world to understand China and China. Commercial posters are widely used in China, where the economy is developing rapidly, with the theme of promoting goods and meeting consumers' needs, promoting corporate image, brand promotion and other commercial services. Public welfare posters are designed to reflect major issues of public concern. Such posters take it as their responsibility to reflect natural environmental protection, social morality, peace and anti-war, racial discrimination and the concept of the times.