As a civilized disease in modern society, obesity has been listed as one of the four major medical and social problems in the world along with AIDS, drug abuse and alcoholism, and it is doubling every five years.
In Germany, the United States, Italy and other developed countries, the government spends 5% of the national economy on treating obesity.
In China, the number of obese people has already exceeded 90 million, the detection rate of obesity has reached more than 10%, the number of overweight adults in cities is close to 40%, and the proportion of obese children in urban primary and secondary schools exceeds 20%. Moreover, the increase rate of obese patients in China has surpassed that in some developed countries.
As far as the current situation is concerned, the products in the weight loss market can be divided into five categories: health food, tea, medicine, external use and equipment.
The average gross profit margin of product sales in the whole weight-loss industry reached 47%, including 47% of weight-loss foods and 59% of weight-loss drugs. The average gross profit margin of slimming products manufacturing industry is 47%, and the industry average profit margin is 1 1%. Beauty salons have carried out different projects for people who need thin waist, thin abdomen and thin arms to meet individual needs.
The huge profits in the weight loss market have attracted many manufacturers, and various weight loss products have poured in. The quality of products is mixed, and brands of all sizes compete with each other. Some enterprises are eager for quick success and instant benefit, irresponsible to consumers, and make false advertisements, which have brought great damage to consumers and the weight loss market. Moreover, the functions of various slimming products tend to be homogeneous, and product research and development are backward, resulting in short-lived brand vitality. In view of the problems existing in the weight-loss market, China should introduce relevant standards for the weight-loss industry as soon as possible and crack down on illegal and false advertisements. At the same time, weight-loss product manufacturers should establish the concept of honest management and product brand awareness, innovate according to product functions, correctly locate the market, and pay attention to the communication power of advertisements and optimize innovation.
With the development of domestic economy and the continuous improvement of people's living standards, obesity patients will continue to increase. The prospect of China's weight loss market is very broad. It is estimated that the consumption of slimming products will reach 60 billion yuan in 20 10.