You should know that the shopee market platform is divided into regions, with seven sites in total: Taiwan Province, Malaysia, Thailand, Philippines, Indonesia, Vietnam and Singapore.
The front and back ends of each site are separated and have their own official website, which means that they are faced with independent markets in their respective regions, have their own market conditions and user groups, and need to consider language issues.
Platform market is not a hodgepodge. Different sites not only have the above-mentioned market group problems, but also are related to the required qualifications and materials, so you need to think carefully in advance when choosing the first site.
As a novice seller, we initially had two websites to choose from: Taiwan Province Province and Malaysia.
The following explains the suggestions and analysis of their first stop selection.
Suitable groups in Taiwan Province Province: domestic sellers who have experience in domestic e-commerce platforms (Taobao, Tmall, Mushroom Street, Pinduoduo, JD.COM, etc.) and want to transform into cross-border e-commerce, including shop players.
Product style: Fashion products are Japanese and Korean styles, similar to mainland culture, and conform to domestic trade habits when choosing products.
Market situation: Compared with other websites, the market in Taiwan Province Province is relatively mature.
Language: Traditional Chinese, communication is barrier-free.
Logistics: Logistics is more effective.
Profit: the customer unit price is higher.
Requirements and information:
Conditions that must be met at the same time to register the website of Taiwan Province Province:
1) Enterprise qualification of limited companies or individual industrial and commercial households in Hongkong or Chinese mainland (satisfying: a. Enterprise qualification can be found on the enterprise information network; B. There is no business abnormality; C. Within the validity period)
2) At least three months experience in operating domestic trade platforms (Taobao, JD.COM, Pinduoduo, 1688, etc.). ).
3) The SKU quantity of the product is more than 50, and it meets the requirements of local export and local import.
Materials to be submitted for registering the website of Taiwan Province Province:
1) The original photo of the enterprise ID card (one on the front and one on the back) is superimposed on the upper right corner of the original business license.
2) Links to relevant domestic trade platforms (Taobao, Pinduoduo, JD.COM, 1688, etc.). ) has been in business for more than 3 months.
3) Screenshot of domestic trade flow orders in recent three months.
4) Relevant materials to verify the authenticity of the store (you don't need to submit them voluntarily, the auditor will contact you and.
Conditions that must be met at the same time to register the website of Taiwan Province Province:
1) Enterprise qualification of limited companies or individual industrial and commercial households in Hongkong or Chinese mainland (satisfying: a. Enterprise qualification can be found on the enterprise information network; B. There is no business abnormality; C. Within the validity period)
2) At least three months experience in operating domestic trade platforms (Taobao, JD.COM, Pinduoduo, 1688, etc.). ).
3) The SKU quantity of the product is more than 50, and it meets the requirements of local export and local import.
Materials to be submitted for registering the website of Taiwan Province Province:
1) The original photo of the enterprise ID card (one on the front and one on the back) is superimposed on the upper right corner of the original business license.
2) Links to relevant domestic trade platforms (Taobao, Pinduoduo, JD.COM, 1688, etc.). ) has been in business for more than 3 months.
3) Screenshot of domestic trade flow orders in recent three months.
4) Relevant materials to verify the authenticity of the store (you don't need to submit them on your own initiative, the auditor will contact you and inform you of the materials).
5) The company's office address, such as: China Shanghai, * * * * Building, * * Guiping Road, Xuhui District, Shanghai?
Malaysian suitable groups: foreign trade sellers with cross-border e-commerce platform experience (Amazon, AliExpress, Yi Bei, wish, etc.) and want to expand their own markets and platforms.
Product style: more inclined to European and American styles, more familiar to foreign trade sellers.
Language: English customer service, traditional cross-border sellers have no language barriers; Thailand/Indonesia/Vietnam has its own small language customer service team.
Profit: Compared with local sellers, there will be a price advantage.
Platform support: Cross-border stores and products will get more exposure opportunities.
Requirements and information
Conditions that need to be met at the same time to register a Malaysian website:
1) Enterprise qualification of Hong Kong or Mainland Limited Company (satisfying: a. Enterprise qualification can be found on the enterprise information network; B. There is no business abnormality; C. Within the validity period)
2) More than three months experience in operating foreign trade platforms (cross-border platforms such as Yi Bei, wish, Amazon and AliExpress).
3) The SKU quantity of the product is more than 50, and it meets the requirements of local export and local import.
Materials to be submitted for registering a Malaysian website:
1) Business license of Hong Kong or Mainland Limited Company (individual industrial and commercial households are not accepted for the time being)
2) Links to domestic trade platforms (Yi Bei, wish, Amazon, AliExpress, etc.). ) has been in business for more than 3 months.
3) Screenshot of foreign trade flow orders in recent three months.
4) The company's office address, such asNo. * * Guiping Road, Xuhui District, Shanghai, China Shanghai Building.
After reading the above, I believe everyone has a well-thought-out plan for the choice of the first site, but I still want to emphasize once again that language is not the focus of site selection, but the market and customer groups are. (For the specific reasons, see the third issue: the failure case of one person running 55 shopee stores! What is the psychology of shopee's failure? You can comment what you want in this article.
After determining the choice of the first site and preparing the required entry materials, you can fill in and submit it.