I believe everyone will set their own goals, big and small, but in fact, we find that many goals are just words, but they have not really been realized, perhaps because we have not put them into action, so how can we establish entrepreneurial goals?
How to establish entrepreneurial goals
First, what kind of enterprise should be established?
According to entrepreneurs' attitudes and goals about whether enterprises need sustainable development, new ventures can be divided into three categories: quick profit-making through mergers and acquisitions; Get enough cash to maintain a certain standard of living or lifestyle; The enterprise is a sustainable development type that develops continuously through the upgrading of technology, employees and customers. The first two do not pay attention to the sustainable development of enterprises. The personal goals of entrepreneurs determine the target scale of enterprises. Lifestyle enterprises do not need to develop into larger enterprises, but entrepreneurs seeking capital gains must build their own companies to a certain scale in order to get rid of daily affairs.
Second, what kind of risks and sacrifices should we bear?
In a sustainable enterprise, the main productive assets are not only the skills, social relations and hard work of the founder. Establishing a sustainable enterprise often requires long-term risks and continuous investment to maintain its advantages; In order to cultivate the backbone of the company, entrepreneurs may have to authorize inexperienced employees to make major decisions; In addition, it may take many years for start-ups to make a profit. Long-term adventure can cause stress.
Small enterprises or lifestyle enterprises, because of the small development space, difficult to find outstanding talents, entrepreneurs with multiple roles, it is difficult for enterprises to develop rapidly, and it is easy to be dragged down by enterprises.
Third, can you bear the corresponding risks and sacrifices?
Entrepreneurs must coordinate the enterprise's goals and the ability to take risks. If the entrepreneur thinks that the enterprise has been very successful, but still can't meet the demand, or the entrepreneur finds that he will take greater risks and make greater sacrifices in order to achieve higher goals, maybe he should adjust his goals in time. When entrepreneurs adjust their personal goals and business goals, the next step is to ensure that they have a correct strategy.
Matters needing attention
Personal entrepreneurship will inevitably encounter the problem of funds. There are many ways to borrow money at present. For example, credit loans generally have a long period and a low amount. At present, mortgage or unsecured car loan is the fastest and most convenient, and the general amount is relatively high (of course, it depends on what model you have). Cheyi Loan is one of the few offline platforms that comprehensively provide second-hand car mortgage, car liquidation, second-hand car pawn, car mortgage, capital turnover and financing loan consulting services, with outlets in many cities across the country. At present, there are two service modes: GPS non-stop and parking.
How to set entrepreneurial goals
When evaluating the feasibility of entrepreneurial opportunities, entrepreneurs should consider three interactive factors: the goal of entrepreneurship, the opportunities brought about by changes in external environment, and whether the basis of competition is proprietary assets or quick action.
Do appropriate planning and analysis. In order to save time and money, successful entrepreneurs will try to reduce the resources invested in research and analysis of ideas, so they only make necessary plans and analysis, and make bold subjective judgments when necessary.
Entrepreneurs don't have to wait until they know the answers to all the questions before they start to act. They should be prepared to adjust their direction at any time during the action. In fact, it is often difficult for them to separate action from analysis. Taking action before a comprehensive analysis of entrepreneurial opportunities has many advantages, such as building self-confidence and attracting followers.
Then write down your ultimate goal on white paper. Phased goals. Short-term goals.
Further divide these goals. Divided into individual tasks that can be performed. It may be difficult, but once it goes public. It's much simpler.
Classify and summarize the executable goals. See what can be done together and what needs to be done in advance. This can be faster.
Further reading: recommendation of small-scale entrepreneurial projects
Open a shop online
In the IT industry, many students started their business from e-commerce, and the advantage of e-commerce is low cost-opening online stores is free; Low threshold-anyone who knows a little computer knowledge can operate it. And e-commerce is in the ascendant, and online entrepreneurship conforms to the trend. Choosing a lower threshold to start a business is an ideal choice for high school graduates.
Sales of peripheral products of online games
As more and more people use online games as a way to relieve stress, the sales of online games and peripheral products are increasing day by day. Engaged in the sales of these products, you can use the combination of online stores and entity management. In addition to online sales, it can also be sold in Internet cafes, newsstands and other places.
Maternal and infant health care center
The post-80s generation has a sense of innovation in any field, and the traditional "confinement" habit is also being reformed. Therefore, as a new thing, the center is being accepted and has great room for development. The project mainly provides prenatal and postpartum consultation services for pregnant women, early infant intelligence development, monthly training, reasonable postpartum catering and helps maternal health care. The best location is near the maternity and infant hospital. There should be a group of high-quality pregnant women with a total investment of 20,000 yuan, and the investment will be recovered in half a year.
Shorthand service company
With the deepening of the domestic market economy, more and more occasions began to rely on computer shorthand, as well as meetings, court trials, website interviews and so on. Need to be recorded and processed in time. According to incomplete statistics, there are tens of thousands of meetings in China every day. If 30% of them need shorthand, it will be a huge market. Economic development calls for professional shorthand service.
In foreign countries, shorthand has experienced the process of handwritten shorthand, mechanical shorthand and computer shorthand, and shorthand has been commercialized for decades. Take the United States as an example In the past, every state and city in the United States had a "copy office" to provide specialized shorthand services for government departments. From the president to the state governors, they all have specialized stenographers. Later, some shorthand talents working in government departments saw the great potential of shorthand service market, so they started their own businesses and set up a conference service company specializing in meeting records. Due to the large market demand and professional service, many conference companies have done well, and the income of shorthand talents has doubled, and many people have even entered the "golden collar class".
Grocery door-to-door service:
Since 1980s, home delivery service of food has appeared abroad, because more and more foreigners think that going to the grocery store is a "waste of time", and baby products and daily groceries are gradually delivered to the door in a fashionable way.
Image consulting enterprise:
The development of image consultation in foreign countries is really surprising, because many corporate executives who have lost power attribute their failures to problems in dress, speech, manners or etiquette.
Mysterious shopping service provider:
The "mystery" here refers to things that can't be bought in the market but customers want, such as souvenirs of a historical event, which are valuable but meaningful to customers.
Remind service enterprises:
Foreigners are too busy to forget the birthdays and meaningful anniversaries of relatives, lovers and friends, so they habitually make a list of relevant days and give it to the reminder service enterprise.
Trend forecasting enterprises:
What such enterprises predict is generally related to the future development of the market. For example, can you predict that some dolls and sporting goods that have not yet become hot items will be popular in the future? Foreign countries make a good trend forecast, and the annual net income of enterprises can reach 500 thousand dollars.
Hypnosis industry:
In the past, hypnosis was regarded by foreigners as the deception of quacks, but now it has become legal and can be combined with the treatment of diabetes, obesity and even smoking cessation. Of course, employees must go through formal training and have a license before they can start business. The cost is considerable, 65,438+000 dollars per hour. In the first year of starting a business, the estimated income is $30,000.
Convenience store
Compared with large supermarkets, convenience stores are somewhat naive in scale, but they are accepted by more and more people because of their complete daily necessities, long business hours and convenience for residents to shop. In Shanghai, Beijing, Shenzhen and other places, convenience stores have developed rapidly, and some daily turnover can reach more than 10,000 yuan. Convenience stores are still in their infancy, and the market capacity of convenience stores in China is far from saturated, so there is still a lot of room for development. There are various indications that convenience stores with diversified services, that is, in addition to the retail of daily necessities, they also engage in other businesses, such as laundry receiving, express delivery and other convenience services, which will be the focus of the next stage of retail development in most parts of China and have great development prospects.
Computer guardian
Under the financial crisis, more and more families and enterprises temporarily cut their purchase plans, and the demand for computer hardware upgrade and maintenance is increasing. If you have professional technical advantages, you can provide professional services in this field.
Entrepreneurial book sales
Most of the new entrepreneurs are starting their own businesses for the first time and lack relevant knowledge and experience, so there is a great demand for books and materials needed for starting their own businesses. There are mainly the following books suitable for entrepreneurs: marketing, management, technology, inspirational and so on. If the supply is sufficient, you can open a special entrepreneurial bookstore.
clothing store
Clothing wholesale and retail For entrepreneurs with little capital, opening a clothing retail store to complete the accumulation of original capital is the first step to success. Entrepreneurs with certain funds can start small companies, be sales agents of clothing manufacturers, or enter the clothing wholesale market. Investing in the clothing wholesale market has the following advantages: the stalls in the wholesale market are fixed, which saves the renovation investment of entrepreneurs; Clothing stalls gather, rich in tourists, and it is easy to learn from peers in other stalls and sum up experiences and lessons. But competition is inevitable, so the pressure of sales is a big difficulty in investing in stalls in the wholesale market.
Beauty Salon
Women in beauty salons have great opportunities to make money in the "beautiful industry". Women may care about one or two dollars when buying food, but in order to make themselves more beautiful, they are not soft on spending money. Especially in recent years, the concepts of plastic surgery and slimming beauty have greatly stimulated women's natural desire to love beauty through the fierce propaganda and offensive of mass media, and also stimulated the rise of women's beauty industry. High profits, huge market and the appearance of countless new beauty products, high-tech nursing instruments and high-tech slimming equipment every year have brought great business opportunities to the beauty industry.
The field of college students' entrepreneurial projects
1. Planning innovative creative areas
Creative economy involves advertising, architecture, art, industrial design, fashion design, movies, music, publishing, software, television broadcasting and many other fields. In recent years, Shanghai's creative industries have risen rapidly, accounting for about 7.5% of gdp, and a number of creative industrial bases with their own characteristics have emerged.
Creative entrepreneurship has the magical function of turning the stone into gold, especially for entrepreneurs with few resources, they can obtain various resources, including funds and talents, through unique creativity. In addition, students and employees with certain innovative ability are also suitable to choose this flexible entrepreneurial way.
Recommended business opportunities: wedding planning, marketing hype, advertising design, fashion design, etc.
Two: the field of opening stores
On the one hand, college students can make full use of college student customer resources; On the other hand, it is easier to get started because you are familiar with the consumption habits of your peers. It is precisely because of taking the "student route" that we should rely on cheap and good quality to attract customers. In addition, due to the limited funds of college students, it is impossible to choose to open a store in a prosperous area, so the promotion work is particularly important, and it is necessary to often post advertisements on campus or organize activities with associations to be widely known.
Recommended business opportunities: restaurants, cafes, hair salons, stationery stores, bookstores, etc. In or near the university.
Three: the field of intellectual services
Intelligence is the capital for college students to start a business, and college students can start a business in the field of intellectual services with peace of mind. For example, in the field of family education, it is very suitable for college students to start businesses. On the one hand, it is the traditional channel for college students to work and study, and has accumulated rich experience; On the other hand, college students can make full use of the educational resources of colleges and universities, and it is easier to earn the "first bucket of gold". This kind of intellectual service entrepreneurship project has low cost, and a desk can be opened with a phone.
Recommended business opportunities: tutor, tutor intermediary, design studio, translation firm, etc.
Four: franchise chain field
Statistics show that in the same business field, the success rate of individual entrepreneurship is less than 20%, while those who devote themselves to entrepreneurship are as high as 80%. For college students with limited entrepreneurial resources, with the help of the brand, technology, marketing and equipment advantages of franchise chains, they can start businesses with less investment and lower threshold. However, franchise chain is not "zero risk". In the mixed market, college students are inexperienced, so they should pay more attention to avoiding risks when choosing joining projects. Generally speaking, college students' entrepreneurs are weak in venture capital, so they are suitable for joining projects with less start-up capital and low staffing requirements, and it is appropriate to start with small business; In addition, it is best to choose a mature brand that has been operating for more than 5 years and has more than 10 franchise stores.
Recommended business opportunities: fast food industry, domestic service, small supermarket on campus, digital express printing station, etc.
Five: High-tech field
College students who are at the forefront of high technology have the advantage of getting the moon first in this field. The success of college students' entrepreneurial enterprises is due to the technological advantages of entrepreneurs. However, not all college students are suitable for starting businesses in high-tech fields. Generally speaking, college students with profound technical skills and excellent academic performance can be sure to win. College students who are interested in starting a business in this field can actively participate in various entrepreneurial competitions, get the opportunity to stand out and attract venture capital.
Recommended business opportunities: software development, webpage production, network service, mobile game development, etc.
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