1. Chairman Xu Jingnan is going to use the brand "Fengdeng" to go global. Some people say that this local name will be difficult to compete in the international market, so they turn it over and use "Fengdeng" to associate it with "climbing the peak", "mountain peak" and "peak", and finally put forward Fengfeng. Take the meaning of "summit" in English, which means "Olympics".

2. Peak is produced in Quanzhou, Fujian, China.

Extended data:

Peak brand related introduction:

1, trademark internationalization

1993, Peak began global registration, and its trademark registration has been completed in 185 countries.

2. Internationalization of standards

1995, Peak took the lead in passing the ISO900 1 quality management system certification in the same industry, was in line with international standards, and adhered to the road of "quality first" to build a brand;

3. Brand internationalization

In 2005, Peak accelerated the strategy of "brand internationalization" in an all-round way, successively sponsored international first-class events such as the European Basketball All-Star Game and the Stankovic Cup Intercontinental Basketball Game, and joined hands with international top-level event organizations such as Houston Rockets and Miami Heat to sign more than 20 NBA top stars such as Howard and Parker and 265,438+0 tennis stars such as Gwosova, thus becoming an international sports brand.

Baidu Encyclopedia-Peak