Especially in big cities, the increase in store rents is an exaggeration. Where is a good place to open a gym? Many friends who do fitness studios can't afford the high rent of this street. When I started my own fitness studio in the early days, I chose remote locations for the promotion of the gym, and some rented office buildings and remote alleys. And the traffic is not particularly large. Because in the early days, all of them came out to work alone, and they were barely maintained by the introduction of several old customers. Many of them face it, and no one cares about the huge gym.

How to promote the gym online ... At this time, the gym will do some marketing activities, design a promotion plan for the gym, and conduct drainage through activities.

However, some gyms can't do activities. Today, Marco will talk about how to do a good job in the marketing activities of the gym and let users call the gym. What are the main aspects?

How does the gym publicize in the off-season? When the gym wants to improve its performance through activities, there is always no opportunity. In fact, you can do activities at any time as long as you are prepared for them.

I heard that micro-marketing is very valuable, and I also saw that some people did a good job and made a lot of money.

However, when I want to do it myself, it seems that it is not the case at all. It's a waste of time to get up after a long time.

Therefore, I am very confused about doing WeChat marketing in traditional industries, and so is it. Without mastering the correct method, I tried it and it didn't work, then I doubted it and gave up.

In fact, just like fitness, all you need is a set of correct methods. These methods are right, which can increase muscles, reduce fat and get a perfect figure.

There is no doubt that the involvement of traditional industries in the Internet can really maintain the long-term consumption of old customers and really enable old customers to bring new customers.

To achieve this, the cost can be described as ultra-low, which is lower than any previous marketing method. It does not require hardware investment, huge advertising fees and technical thresholds. As long as the method is right, it will be effective.

The question is: how?

The essence of every industry is the same, attracting customers-building a circle of friends-closing deals-chasing sales-diverting customers.

So what can be done to achieve the best publicity and promotion effect of the gym? In order to succeed, an entity enterprise should do the following things well. Now everyone can play WeChat. So what means do we use to guide customers to open your shop on other people's mobile phones? Today, Kyle will teach you to maximize your sales with the lowest cost, and completely solve the problem of how to find customers in the gym! Gym stores accumulate customers! How to find customers in the gym and where to find them! Fitness customers imagine that you have one or two thousand hardcore tattoo fans on WeChat, so what will your turnover be? Have you calculated this account? So now pick up the computer. How many potential customers are there behind 1000 people? Do you know the law of 90? There are 90 prospective customers behind every customer. Giving up a customer is equivalent to losing 99 potential customers, their relatives and friends, and their colleagues. If they can all come to see you, what horrible data is that year?

Then the first step is to do a good job. Every number is a living person, no matter whether you represent an individual, a shop or a company. Your essence is to do your brand well, so as to form a word of mouth and continue to spread. Tattoo cases hang some of their own cases and renderings in the store and post them to the circle of friends. When others see it, they think you have experience and are willing to choose you! The following are some practical suggestions: friends circle copywriting always emphasizes "key words" such as "countdown to fitness discount, please reserve places in advance, there are only xx places left tomorrow", which often shows that the store is busy and there are many customers, etc., creating a sense of urgency!

In the early stage, I found various excuses to make hidden profits, which made customers feel very cheap. For example, the Double Eleven and Double Eleven Gym Activity Plan 3.8 Women's Day Gym Activity Plan Spring Gym Activity Plan launched a lucky draw. The winner presents XX benefits and announces them in the circle of friends.

For example, on the anniversary, the price of gratitude is the anniversary, but it must be forwarded to the circle of friends.

For example, in the afternoon free time, we will launch a combination package and set up experience coupons with appropriate prices, such as two experience coupons for 19.9 yuan or three experience coupons for 29.9 yuan. In this way, what users have paid will be more cherished, which is equivalent to launching more group purchase discounts and the last special price.

For example, based on the characteristics of their fans, various services are launched, such as sports shoes, yoga mats, fitness gloves, fitness vests, medical supplies, towels and so on! Customers witness more petty bourgeoisie things. For example, in the process of fitness, let some satisfied customers record a small video with you. You can recommend everyone to come to this gym and let others get closer to customers or friends through daily clips. Others recognize your video photos, which will also produce recognition psychology. After all, everyone doesn't like the commercial side, and the cheerful side of life will be recognized by more friends!

Since it is a localized service, it is necessary to establish more cooperation channels offline, and it must be accurate. The most suitable channel is naturally the people around you. If you can find channels willing to cooperate next to the community, such as supermarket hair shops, billiards shops, beauty shops, martial arts schools, barbershops and take-out after midnight snack are all very good channels of cooperation, and you don't have to go to the door to cooperate, you can directly add nearby businesses to WeChat. By cooperating with them, their barber shop customers can also become fitness customers, your customers, and customers who have spent money in their stores. According to the records, they can come to you to enjoy xx benefits and other serial buttons, and learn Kyle's irresistible concept of cooperation. There is no time to introduce too much about cooperation and recommendation here. Physical stores are no longer the main force of the times, and we must learn to use new media. Everything is the same thing.

So, how do we get our customers to introduce us to our customers?

Let's imagine a scene like this:

When you are walking in the street, someone gives you a leaflet, telling you that forwarding hotel information can give you restaurant meal coupons in 20 yuan. I don't think you have a strong desire to forward.

However, if you go to a restaurant and check out, the cashier tells you that forwarding hotel information can save 20 yuan. Will you forward it? I think most people will forward it.

This example tells us that forwarding has a cost, and it is a cost to be troublesome and afraid of being annoyed by friends. Only when the income is greater than the cost will everyone have the incentive to forward.

So, what should we do? First of all, when customers want to apply for a card, we can give them a preferential strategy. Now you can enjoy a discount of XX yuan by forwarding the poster to the circle of friends. I believe many people will be tempted, but some people don't like to send it, so it doesn't matter. What we have to do is to serve them well. Although it is not forwarded, it is possible to introduce others at any time!

So how do gyms find customers?

Where are sheep generally distributed? You can analyze the crowd positioning of your products according to our analysis method, which is basically young people.

Therefore, we should add more such people in the early stage. Wechat group is a good fish pond in the same city. Video sharing group, bar group, news group, snack group, motorcycle group and women's group can also be small and fresh. After all, many couples like it now. When you are free, you can send a red envelope, the title can be changed to publicity, or send a few pictures in the group for everyone to enjoy the comments. People in need will naturally talk about you privately.

Create a circle of friends.

How about feeding nutrition through friends circle, shaping professional image and writing some small articles? It is very simple, that is, knowledge about muscle building training, fat reduction training, yoga, diet, tonics and equipment. You can also use video, which will be more detailed and more weighty.

For example, how to exercise shoulder muscles, first send a few beautiful pictures, what did the man do with his shoulder, what did the woman do with her shoulder, seduce it, and then demonstrate various actions to exercise shoulder muscles with static pictures, dynamic pictures or videos, with words to explain the main points, and it will be OK.

For example, an actress's charming figure appears, how the vest line looks good, how to look good, and then talk about how to practice this effect.

Even your own content can be repeated every once in a while, so that you can learn new things by reviewing the past and increase the viscosity of customers. It would be better if the demo pictures or videos in it were taken by our own people at our own venue.

In addition, when there are major activities or preferential activities and membership benefits, you can also push the introduction through the circle of friends.

QQ group nearby

Add up all the nearby groups directly on QQ group. Motorcycle group, junior high school students, food group, bar group, etc. Can be added and then added to a certain number of advertisements, which can be video sharing advertisements or watermarked pictures. Try not to be too rigid, or you can form your own group. Just add a gym with a regional name and customers will search your group!

If the group owner gives you a T, we will play the recommendation method. The play is the addition of two numbers. After a while, one number asked you where there was a good fitness recommendation when you first came here, and another number said I would recommend one for you. I'm here. There seems to be an activity recently, and then it will be better to send your advertisement. What is the purpose of our study? When you can't change the market (such as being a group owner), you will meet.

Local post bars and social software are places to promote gyms. Sending local stickers, sending fitness posture tutorial suggestions, exposing customer cases and losing weight are all good methods!

Make good use of people near QQ WeChat for publicity. After all, it is a man's world. Finding customers is a simple matter. Open Meituan+Public Comment, and then contact the finished product for the first three consecutive orders! ?

There are many other ways of publicity, classified websites, forums, Weibo, leaflets? Recent videos are popular now. We can use Tik Tok to shoot some interesting short videos. But I can't introduce too much about learning from Kyle today!

The value that the gym can bring by doing a good job in WeChat marketing;

1. Keep the old members sticky and let them come to your gym for a long time, and renew their fees when they expire.

2. Old members recommend new members to realize fission introduction.

3. There is also a special value, which can bring great dimensions to the operation and profit model of the gym. It is very special and of great value, and it is said separately at the end of this article.

The key point is to serve the old members well and the service is in place. There are 10,000 ways to bring the old with the new and even increase the profit model.

Old members bring new members, in fact, in order to give full play to the personal self-media value of old members. On social networks, everyone is a media node, and its value depends on his personal influence. Some people are very small, while others are very big.

Before talking about the specific scheme framework, we must first analyze the users.

That is, gym members, count their characteristics, understand their goals and analyze their pain points.

Without this step, the scheme is blind design.

I haven't done this survey. How can I put it? Just talk about the big frame, assuming that the goal of members is to gain muscle, lose fat and practice yoga to increase flexibility; Suppose the pain point of members is that they don't master the method, which is not fun and difficult to adhere to.

Brand influence.

When the personal brand is completed, the business is no longer just the business of the physical store itself. The whole brand has become a brand that includes both the real economy and the media economy, so it is a substantial upgrade.

Since the media has developed to a certain extent, it is no longer just to promote the business of its own physical store. It can connect other enterprises in the same field and connect different products or services (the same user group, but not conflicting in business).

For example, if you work in a gym, you can also sell supplements in the gym, you can also sell discount packages in a circle of friends, or import fruits to supplement calcium and lose weight, but you are not involved in weight loss products or special weight loss services. You are a fan of Fitness WeChat.

It may have exceeded your fitness membership. This group has fitness needs, and a considerable part of them have weight loss needs. This group is overlapping, and you can cooperate with a weight loss brand. If you have your group and a fitness fan community (not limited to the above member groups, but fans operating on this WeChat), you can deliver traffic to him and realize a win-win situation for fans.

Of course, this is a development direction, and it is not a top priority for most operators. The first thing the entity boss should do is to play WeChat marketing first, to better maintain existing customers, and then to achieve fission through old customers and new customers.

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Finally, Super Kyle believes that no matter what type of catering project, even if it is just a booth, you should maintain the quality, and the target audience is different. To put it another way, there are few snack bars in high-end residential areas, because those people can't eat, and there will be no Starbucks in bustling cities, because people there can't consume. So aim at the market, do a good job in the preliminary investigation and do it in a planned way, not blindly.

Many friends' shops are not doing well. First, they have no marketing ability and don't know how to accumulate customers. Second, unwilling to spend money to learn the latest marketing planning scheme; Third, when we haven't found the right business thinking and direction, we should still do it according to the traditional thinking experience and do what we are doing now with the thinking of 10 years ago.

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Finally, Kyle said that no matter what kind of catering project, even if it is only a small stall, we should maintain the quality and change our views on different people. There are few snack bars in high-end residential areas, because these people can't eat, and there will be no Starbucks in the bustling market, because there is no Starbucks there. People don't consume. Therefore, for the market, do a good job in the preliminary research plan, and don't be blind.

Many friends have bad business. First of all, they have no marketing ability and don't know how to accumulate customers.

Second, they don't want to spend money to learn the latest things.

Third, when they can't find the correct business thinking and direction, they still follow the traditional thinking experience and do what they are doing now with the thinking of 10 years ago.

The best way is to find experienced people, learn from each other's strengths, take their experience for their own use, have a quick inspiration for themselves, be able to quickly sort out their own ideas, overtake in corners and take fewer shortcuts.

Think? More progressive? To learn more, you can add Kyle micro signal: xyr863? Remarks fitness study I will send you more dry goods!

Or directly scan code addition.