People's living standards are constantly improving.

People gradually have money to manage.

Do you know the necessity of investment?

Personal financial awareness began to change.

The concept of capital appreciation

It is also from unconscious to conscious.

Then the investment concept has gradually matured.

Investment has become an essential skill.

Do you know the necessity of investment?

Personal investment is very necessary.

This necessity is mainly manifested in the following aspects:

Adapt to the market economy environment

Nowadays, the market economy is developing rapidly.

But it is also changing rapidly.

In particular, the central bank has cut interest rates many times in recent years.

It is no longer guaranteed to rely solely on bank savings.

The safety of our existing property in the environment

Do you know the necessity of investment?

In today's rapidly developing economy.

P2P, stocks, funds, savings, etc.

The scope of these investment tools is expanding day by day.

Then it will affect people's production and life.

Have a significant impact.

In order to better ensure the safety of personal property

Personal finance must be managed reasonably.

Promote its preservation and appreciation.

Do you know the necessity of investment?

enhance the quality of life

In fact, personal investment

It is ubiquitous in our daily life.

When we got our first salary,

Monthly water and electricity expenditure, home appliance purchase, etc.

Are all within the scope of investment.

Do you know the necessity of investment?

Social capital circulation realizes reproduction.

Personal investment behavior is to ensure the circulation of social funds.

Realize social reproduction through the circulation of funds.

Social funds in the form of wages and other income.

From the enterprise sector to the residential sector

And the residential sector through the purchase of products and consumer behavior

Consume products and return funds to

Reproduction enterprise department

Do you know the necessity of investment?

When the income of the residential sector is greater than the consumption

It is inevitable that excess funds will be generated in the housing sector.

How to return to the enterprise sector

Personal investment behavior becomes the guarantee of social capital circulation.

The key link to realize social reproduction

Therefore, in a market economy,

Everyone is both a consumer and an investor.