1. Inject gratitude into the reasons for celebration and promotion.
During the celebration, I designed such a promotion reason: Thanks to every customer who has supported me for five years, I bought my first suite in Changsha and lived a happy life, so I launched a "discount+surprise lottery" activity for old customers. Once this activity was launched, old customers came to join us. After all, everyone is ready to help others and likes to be grateful.
You see, customers are more willing to believe in the authenticity of promotional activities after the activities are integrated with true feelings, plus a reason with temperature and credibility.
2. Providing tangible benefits Now that information is becoming more and more transparent, consumers are not stupid. If there is no real discount, even if consumers buy it once, they will think that the merchant is a liar and will eventually hurt the brand. Providing tangible benefits does not mean losing money and earning money.
Merchants can guide customers to buy B's products through the discount of product A to make money. Of course, we can also use this way to make money next time, so that customers can make profits by purchasing many times.