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Development course of duck down jacket enterprises
Jiangxi * * * Green Duck (Group) Co., Ltd., formerly known as Jiangxi * * * Green Down Factory, was established in 1972. 1972, 750 pieces of "Duck-Duck" brand down vests appeared at the Canton Fair, all of which were purchased by Canadian merchants. In the 1980s, 70% of feathers from Guangdong and Shanghai were sent to * * * for processing, and the production of down products has since formed an industry in China. At this time, "Yaya" has formed a brand, and it has gone out of Jiangxi and sent warmth to thousands of households. In the mid-1980s, duck down and duck down products, with their soft and warm characteristics and excellent product quality advantages, changed the traditional cotton-padded clothes in China into winter warm clothes.

Pretending history.

At that time, Yaya created one sales myth after another:

65438+ 10,000 "ducks and ducks" flew to Pujiang; 65438+ 10,000 "ducks and ducks" make the West Lake;

65438+ 10 million "ducks and ducks" entered Kanto; 65438+ Million "Yaya" Qiyou City ...

"Duck, Duck" has set a record of 6.5438 million down jackets sold every day in the whole industry, and no manufacturer has broken it so far.

Authorities say: "Ducks and Ducks" have made great contributions to the start and development of down industry in China. It not only created excellent brands in China, but also promoted the competition and development of the industry and played a leading role.

"Duck and Duck" let consumers in China know "what is a down jacket".

Duck, duck, a duck prospers the country, and the largest modern feather processing and down products factory in China has been built; The first down industry bonded factory in China; The first bonded warehouse; It has become one of the national foreign trade export processing bases, and enterprises have the right to import and export independently. Duck and duck products once occupied half of the domestic down products; The market share of products has been in the forefront of the same industry in China for more than 20 consecutive years; It is the only enterprise in the national down industry that has exclusively held the "Duck Down Products Expo" for more than 20 years. The total sales volume of down jackets has exceeded 65.438+0.5 billion pieces; "Yaya" brand trademark has been registered internationally in more than 80 countries and regions around the world, and its products have been successfully sold to more than 60 countries and regions. ...