At the beginning of 2007, Master Kong's instant noodles opened the annual "slimming" curtain, in which the Lamian Noodles of dolphin bone "shrunk" from 92g/ cup to 85g/ cup. Before the summer drinks went on the market that year, the original 500 ml Master Kong iced black tea also "lost weight" 10 ml.

In July, 2007, Master Kong, Uni-President, Jinmailang, etc. 10 well-known instant noodle enterprises joined hands to raise prices, with an average price increase of 20%. Subsequently, the National Development and Reform Commission announced that the price increase of instant noodles was price collusion and violated relevant laws. After the "price increase" was stopped, Master Kong once again used his famous method of "reducing the price increase". Among them, the weight of braised beef noodles was reduced from 90 grams to 85 grams, and the "shrinkage" rate exceeded 5%.

In the past six months, the news of Master Kong's instant noodle price "triple jump" is even more impressive. 2010165438+10, the price of master kong's bagged instant noodles rose by 10%, and the classic series, which accounted for 30% of the sales of bagged instant noodles, was raised from 2 yuan to 2.2 yuan, which once triggered a protracted war of zero supply with Carrefour, a French retailer who disagreed with the price increase.

In April, 2065438+00, some media reported that some instant noodles of Master Kong had lost weight again, from100g to 95g and from 95g to 90g.