Part I: Project positioning. That is, what level and position the investment promotion project is in the industry, the consumption power of the main consumer groups, the development goal of the project, the level and type of shops introduced by the project and so on.

The second part: the specific investment strategy and investment plan of the project. Investment strategy refers to the guiding ideology, operation mode and design concept adopted in the process of project investment invitation, and grasps the investment demand of the project from a macro perspective; Investment promotion scheme refers to the stage division, the time arrangement of each investment promotion stage, the layout of each floor of the mall and the overall structure in the process of investment promotion. The plan involves the composition of investment project personnel, and explains the job responsibilities and authority of employees at all levels. Clarify all investment promotion documents and materials related to investment promotion, including brochures, investment promotion articles of association, contract documents between recruitment targets, etc. The next step will be to explain the investment promotion mode and the publicity mode, path and timetable of investment promotion projects. Finally, it will explain the investment cost budget and rent proposal, and evaluate the expenses and estimates generated in the investment process.

The third part mainly includes accessories and other materials.