With the diversified needs of users for healthy sports life, it will become a trend to provide sports health services and commodities through online and offline integration. If you join these Internet gym brands, or run a gym different from the traditional one, it should be feasible to adopt the mode of "online booking and offline fitness" without charging membership fees.
In recent years, with the strengthening of the concept of national fitness, the upsurge of national fitness has risen all over the country. At the same time, gymnasiums and stadiums have mushroomed. According to the statistics of China Industrial Information Network, there were more than 5,000 commercial fitness clubs in China in 20 13, of which 80% were basically in a state of maintenance or loss. According to the data of "20 18 fitness industry report", nearly 84% fitness clubs can't last 12 months.
Super deer sports and lazy health have launched internet gyms in many cities across the country. They broke the retail model of traditional gym "membership card", combined fitness and rehabilitation products, and launched medical courses including sports and fitness, health management, body sculpture and so on.
From a national perspective, many intelligent fitness platforms have been born in recent years, such as Guangpigsty Fitness, LikingFit, Music Sculpture and so on. They provide users with a more flexible, comfortable and convenient fitness experience by optimizing and upgrading offline scenes and services and combining intelligent cutting-edge technology, and a "new retail fitness circle" is taking shape.
In terms of fitness courses, the gym suggests setting up personal training courses such as fat reduction, muscle gain, buttocks beauty, fat-burning dance, pilates and dance group exercises. The difference is that in attracting members, you can pay for each experience, and you don't need to buy a whole set of courses at one time like a traditional gym. Moreover, consumers can also customize personalized private education courses according to different needs. In terms of price, the course price is not much different from the traditional gym, but it mainly depends on the level of private education. In terms of facilities, in addition to toilets, shower rooms and other equipment, you can also operate or outsource restaurants and sell healthy snacks such as sandwiches, bread, salads, juices and sparkling drinks.
If it is a franchise brand, the platform will conduct diversion through APP and push. , and assign members to licensed gyms. Individual gyms should carry out basic publicity through public comments, urban life platforms such as Meituan, maps such as Gaode and Baidu, and at the same time package and promote the brand image through WeChat official account, fitness number and fashionista. In the era of social media, users are still happy to share fitness photos and videos. I believe that as long as you can do a good job in venue conditions and operational services, passengers naturally don't have to worry too much.