Britain: "Tea boss" meets challenges
The British have been drinking tea for more than 350 years. According to The Times, nearly 80% of British people drink tea, and the proportion over 65 is as high as 85%. Therefore, in Britain, the per capita consumption of tea ranks first in the world, with an average daily consumption of 654.38+65 million cups of tea. There is no tea production in Britain, and the import of tea ranks first in the world for a long time, reaching 6.5438+0.4 million tons every year.
However, according to the survey of consumer research institutions, the British tea market has shown signs of shrinking in the past two years. The sales volume of teabags decreased by 16%, and the sales volume of bulk tea in Chaze decreased by 9%. Tea consumption has shrunk from 707 million pounds in199 to 623 million pounds last year, down by 12%.
On the contrary, the sales of fragrant milk coffee, hot milk coffee and various fruit teas are increasing, and decaffeinated drinks have increased by 50%, which means that many young people have gradually lost interest in drinking tea. Although 72% of people aged 65,438+05 to 24 drink tea, their consumption is far less than that of the elderly. Only 38% people drink more than two cups of tea a day, compared with 70% people over 65. At the same time, people have doubts about the traditional view that drinking tea can cure all diseases, which is also a reason for the decline in tea sales.
France: Coffee still smells good.
Life without coffee in France is almost the end of the world. French coffee, like English afternoon tea, exudes the classic fragrance of European civilization. Coffee was brought to France in 1644, and then it became popular, forming a long-standing coffee culture.
What the French pay attention to is not the taste, but the environment and emotional appeal. This is a simple attitude and way: reading, writing and dating on a small coffee table on the roadside ... Since this century, cafes have gradually become the center of social activities and are regarded as a typical symbol of French society and culture.
Turkey: The essence of coffee is neglected.
It is said that the first cup of coffee in the world was brewed by Arabs, and Turkey was the first coffee teacher in Europe, who brought coffee beans to Europe. Turks have a very unique way of making coffee. They grind coffee into fine powder, put it in a metal container and boil it with water. After several times of boiling, it is successful to boil into a thick aroma. The fineness of coffee powder and the consistency of coffee entrance are the highest among all cooking methods. Contrary to the local boiling coffee, espresso can be brewed in 20 seconds with a high-pressure machine. In the eyes of many Turks, this fast food is very dirty.
However, in recent years, espresso has become the darling of Turkish cafes and many young people, but local coffee has been left out in the cold. To this end, there is also a debate about the status of local coffee as Turkey's "national drink".
America: Tea, coffee and cola have their own tastes.
Americans' habit of drinking tea is brought by European immigrants, but Americans don't drink tea as much as Europeans, and the way of drinking tea is not as particular as that of Britain and the East. The fast pace of American life makes them prefer iced tea and instant tea. In recent years, with the gradual revelation of the health care function of green tea, there has been another "China green tea fever" in the United States.
The United States is the country with the largest coffee consumption in the world, and Americans drink 1/3 of the world's coffee production. According to an American public opinion poll, besides air and water, coffee ranks third in American daily necessities. Americans also drink coffee casually. American cafes, like the popular fast food culture in America, mostly reflect a fast-paced lifestyle in American society.
Both tea and coffee are imported from the United States, while cola is an authentic American native product. Coca-Cola originated from 1886, which greatly boosted the morale of American soldiers in World War II and became a part of American history. After more than 100 years of painstaking efforts, Coke has miraculously become a "ball drink" popular all over the world, and together with jeans and Hollywood, it has become the three major fashion symbols in the United States.
Japan: unprecedented prosperity of tea ceremony culture
As we all know, Japanese tea and tea drinking habits were introduced from China in the Tang Dynasty. The word "tea ceremony" first appeared in China's historical records of the Tang Dynasty, and its meaning was to educate people's manners and cultivate morality by drinking tea. The Japanese combined with the characteristics of their own nation and gave birth to the tea ceremony with their own characteristics.
Today, the 500-year-old Japanese tea ceremony has ushered in unprecedented prosperity. Teahouses and tea farms are all over Japan, and tea parties are full of various cultural activities. Various tea ceremonies have become symbols of Japanese beauty, and movies, TV dramas, art exhibitions and writings about tea ceremony culture abound. According to statistics, as many as 5 million Japanese participated in the tea ceremony. In addition to traditional tea rooms, green tea chain stores have also become popular in Japan in recent years. They look like Starbucks coffee shops, attracting young people.